05/13/2026
Soccer is culture.
It is rooted in moments of winning and losing, screaming your lungs out, and feeling like you are on the field when your team is playing.
Soccer is community. It is passion. It is people coming together with one shared hope: my team will win.
FIFA 2026 will create memories across cities, cultures, families, and communities. And as we look ahead, we are also looking back at one of the most meaningful soccer-connected campaigns in our history.
During the FIFA World Cup in South Africa, our team worked on Rotary International’s “Kick Polio Out of Africa” campaign, a powerful global health initiative that used soccer to bring attention to Rotary’s mission to end polio.
The campaign began with a real soccer ball signed by Archbishop Desmond Tutu and continued across Africa with signatures from leaders, health ministers, and footballers. Our team helped bring that movement online through an interactive digital campaign that allowed people around the world to sign a virtual soccer ball and share their support for Rotary’s effort to end polio.
The result was global participation, thousands of signatures in days, social media engagement, and media visibility connected to the World Cup moment.
That work reminds us how powerful soccer can be when it becomes more than a game.
It can carry a message.
It can unite people.
It can create visibility for a cause.
