09/25/2026
Instead of only posting about your product or service, create content that helps them recognize the problem and understand their options. Think about the person who knows they have a problem but isn’t quite ready to buy yet.
For example, a photographer could share “5 signs it’s time to update your business headshots” instead of simply promoting photography sessions.
You’re meeting potential customers earlier in the decision-making process—and building trust before they’re ready to make a purchase. What problem could you help your audience recognize before they’re ready to buy?