Be Heard Consulting Group

05/23/2019

So proud to have my Gammy Biff’s story featured on Scary Mommy.

After reading the horrifying headlines this week, I looked at this photo of my grandmother... and was grateful she wasn’t alive to see our state of affairs.

You see, my grandmother was an RN before Roe v. Wade.

During my undergrad, I would sit at her kitchen table, while she flipped through mail order catalogs, and I would pepper her with questions.

The one that stuck with me, “What was it like being a nurse?” She loved it, but she got very serious when she described pre-Roe v. Wade.

She described horror stories of what “back alley butchers” did to these women. Coat hangers. Knives. Knitting needles. Caustic household chemicals all being inserted into the vaginal canal. These “butchers” would try anything and would get more creative as time went on.

Gam said it was horrific.

She knew firsthand... she cared for these women outside of a hospital setting. She risked her own freedom and her family’s safety to care for these “desperate women.” She kept this from her family, and would secretly “run errands” so she could help these people.

These women couldn’t go to the hospital, otherwise they risked prosecution. Think about it...You’ve just been internally maimed, beyond recognition, bleeding out in agony... and you can’t get medical care or you will be sent to jail.

For anyone who knew Gammy Biff, she was as tough as nails, and even these experiences were embedded on her soul until the day she died.

About six months before she passed away, I sat at the same kitchen table and she was reflecting that she had a good life... it was a surreal conversation. But, surprisingly Roe.v. Wade came up again. She said “whether you agree or disagree with abortion, that law keeps desperate women safe.” She told me if we ever backtrack and the government tries to take away “a woman’s right to be SAFE,” then I’m to protest as loud as I can.

I will, Gammy Biff. I will.

For all of the desperate women who will endure illegal procedures, I’m sorry. We’re better than this.

And... I’m grateful that my Gam isn’t here to see more desperate women suffering. She saw enough of it to last an eternity.

(via Traci A. Ketchum-Hallinan, Be Heard Consulting Group)

05/21/2019

Great tips for content marketing in 2019

Whether it’s using technology to make content creation easier or figuring out which type of content works best on each platform, here are 6 things that all content marketers should know this year.

05/24/2016

"The most valuable commodity I know of is information."
-Wall Street

04/12/2016

Great tips for developing a compelling brand message.

The backbone of your marketing message is the branding position you create. While it may seem as if the audience determines the branding message, that’s not true. You

03/15/2016

Does your website have too much text?

Try more visual marketing strategies in lieu of long text. People don't have time to read elaborate content.

02/29/2016

Social media & data science work together to reveal insights & a solid narrative about your business.

02/08/2016

The first step is listening when a brand experiences a PR crisis. Remember... with Twitter everyone's a reporter.



01/26/2016

The key to content strategy: Be transparent. Be a storyteller.

11/06/2015

PPC ads seem to be outperforming in 2015. Interesting research.

Pay-per-click (PPC) advertising, including text ads, remarketing and mobile ads have performed better than expected for many marketers this year, leading to 2015 investments that were larger than initially planned. And research suggests those results will lead to even greater spending levels next ye…

08/12/2015

A great article discussing the different levers that can help drive organic and paid social success.

As paid advertising becomes increasingly important in extending your reach on Facebook, you need to find the balance between paid and organic impressions.