DCW Media

09/16/2026

UNH Franklin Pierce School of Law is a nationally recognized law school preparing students for careers across legal practice, public service, intellectual property, and policy. Through its partnership with LSAC, the school worked with DCW to reach qualified prospective law students and drive measurable application growth throughout the admissions cycle. Check out more here: https://www.dcwmedia.com/success-stories/unh-franklin-pierce-school-of-law

DCW activated a multi-channel campaign across Display, Meta, and Video, using LSAC audience data and lookalike targeting to expand reach among high-fit prospects. To date, the campaign has delivered more than 11.2 million impressions and generated 232 matched applicants, with a 20% average matched applicant rate. The campaign is achieving a $170 average cost per applicant, dramatically below the $1,500–$2,500 benchmark, demonstrating the efficiency of pairing precise audience targeting with ongoing performance optimization.

Looking to reach more qualified prospects while improving application efficiency? Reach out to us today.

09/10/2026

County College of Morris is a leading New Jersey community college offering degree, transfer, workforce development, and continuing education opportunities. To support enrollment growth, CCM partnered with DCW to reach prospective students at different stages of the decision process while driving both qualified website traffic and measurable application activity. Check out more here: https://www.dcwmedia.com/success-stories/county-college-of-morris

DCW launched a full-funnel campaign across Google Search, Performance Max, Meta, Programmatic Display, and Audio, using each channel to support awareness, consideration, and conversion. The campaign delivered more than 7.7 million impressions and 250,000 clicks, while generating 1,214 pre-transaction application submissions. Most notably, the campaign achieved a $160 cost per applicant, well below the $750–$1,000 benchmark, demonstrating the value of pairing broad awareness with high-intent media focused on enrollment.

Looking to turn prospective student interest into more efficient enrollment growth? Reach out to us today.

09/01/2026

Chevron-Spectrum Credit Unions was looking provide financial services and membership opportunities to eligible employee and community audiences. To support member growth, Chevron-Spectrum partnered with DCW to reach highly specific audiences connected to key employer locations and drive more qualified engagement with its credit union offerings. Check out more here: https://www.dcwmedia.com/success-stories/chevron-federal-credit-union-geo-fencing

DCW used geofencing to reach users within select employer locations, then retargeted those audiences after initial exposure to keep Chevron-Spectrum top of mind. The campaign delivered more than 1.18 million impressions and 1,629 landing page clicks, generating a 0.14% click-through rate that exceeded the 0.08% benchmark. Most importantly, users completed 614 “Become a Member” actions, showing that the campaign was not only reaching the right audiences, but also driving meaningful interest in membership.

Looking to reach highly specific audiences and move them closer to action? Reach out to us today.

08/27/2026

CD Choices is a nonprofit organization that helps individuals and families manage home care on their own terms through flexible, consumer-directed services. To increase awareness of its Private Pay program, CD Choices partnered with DCW to reach individuals and families actively exploring in-home care options and generate more qualified inquiries.

DCW launched a targeted Meta campaign across Facebook and Instagram, testing and optimizing creative based on performance. The campaign generated 488 completed forms, with 475 successfully matched back to media source data. This high match rate gave CD Choices greater visibility into where leads were coming from and helped demonstrate the direct role paid media played in generating qualified interest. Check out the full story here: https://www.dcwmedia.com/success-stories/cd-choices

Want to better understand which media efforts are actually driving qualified leads? Reach out to us today.

08/10/2026

Meta is making Lead Ads more action-focused with a new feaure, embedding appointment calendars from HighLevel and Calendly into ads. Now instead of stopping at a form fill, users can seamlessly move into a booking flow, making it easier to capture users at their most engaged moments. Check out more here: https://www.socialmediatoday.com/news/meta-launches-integrated-booking-for-lead-ads/823711/

For our clients, this is the kind of platform update that can make a real difference when it is used the right way. At DCW Media, our team helps identify the features worth testing, guide the setup, and make sure campaigns are built to support stronger results. Send us a message and we can help you too!

07/30/2026

Search is expanding, YouTube is getting smarter, and traditional media is becoming more flexible. In our latest Connect+, we explore Microsoft’s growing role in paid search, YouTube’s newest AI-powered ad tools, and how contingency planning and programmatic buying are changing the way brands approach TV and media strategy.

Stay ahead of the shifts shaping the future of advertising and see how DCW helps brands turn new opportunities into smarter media plans.

Discover rising Microsoft paid search investment, YouTube Brandcast 2026 ad tools, contingency planning, and programmatic linear TV insights, all shaping how advertisers reach audiences efficiently.

07/28/2026

Meta’s approach to e-commerce advertising is continuing to shift, with product data now playing a larger role in how Sales campaigns are built, served, and optimized. As Meta’s AI uses product feeds and creative inputs to determine what shoppers see, advertisers need to make sure their data, assets, and campaign structure are working together. Check out more here: https://www.thekeyword.co/news/meta-product-data-sales-campaigns

For brands selling online, this makes expert guidance more important than ever. At DCW Media, we help clients navigate platform changes like this and build smarter e-commerce strategies that are aligned with how Meta is evolving. Reach out to us today for more help on this and to make your best return.

06/25/2026

From NFL ad growth to Fox’s Roku acquisition, TikTok Shop small-business momentum, and Google’s new AI reporting, DCW breaks down the platforms and insights shaping how brands reach and engage audiences today. See where opportunity meets strategy and learn how to maximize impact across TV, streaming, social commerce, and search.

Stay ahead of media trends with insights on NFL advertising growth, streaming TV performance, TikTok Shop small-business sales, and Google’s new AI search reporting tools.

06/23/2026

New research using eye‑tracking and brand equity measurement suggests that Snapchat video Commercials aren’t just about exposures but can meaningfully impact recall and long‑term sales lift. A single exposure lifted consumer spending by 4.4% over three months and drove a 24% stronger long‑term sales boost versus other non‑skippable formats, while average CPMs for Snapchat video were significantly lower than many other platforms. Check out more here: https://www.socialmediatoday.com/news/snapchat-releases-data-on-video-ad-performance/822447/

For advertisers, this underscores that creative placement and audience intent can drive stronger performance beyond standard visibility metrics. Snapchat may not replace other video channels, but it’s worth evaluating as part of a broader video strategy, especially if your brand is focused on attention and efficient reach. Reach out to us today to explore where Snapchat video fits into your media mix.