Ethos + Bloom Creative

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United States
Lake Stevens, WA
Ethos + Bloom Creative

Brand Identity & Website Design for businesses female-led businesses and e-commerce brands.

Strategic branding + website design for creatives and e-commerce businesses

01/19/2026

As a person is who genuinely quite terrible at keeping up to date with sharing work here (happy place is working inside my client's businesses instead of my own), there are some visual moments that bring me out of hibernation to shout from the rooftops about.

This one. Colours that shine like a San Juan sunset, flowing atop the romantic petals of her favourite flower.

Artistic textures have become so integral to so many of the brands I've designed in this past year. Their depth and ability to make the digital feel tangible, to give the eye room to breathe, and at the same time take your breath away...and set the tone as something that cannot be replicated anywhere else (especially by AI)...that is art to me.

It takes a ridiculous amount of hours in procreate and illustrator to play and iterate each layer until my eye is happy but it's worth it every single time.

A peek at one of the brand textures for 🌸✨️🫶

12/30/2025

I love the quiet stillness of my job. The sense of purpose. Of finding my people, the ones who find their way to my inbox even as I spend less and less time shouting into the social media void - maybe, honestly, we connect even more because of this.

Design has always felt like a true practice in empathy. In crafting an experience, a memory, a thoughtful sense of wonder and curiosity that forces us to think outside of ourselves.

I worked with Erika this past year on a full rebrand and new website that would shift her educational work and upcoming book into focus. Something specifically with other growers in mind.

Not wanting to overwhelm, the antithesis of a sales pitch. A brand with a minimal approach, subtle moments of nostalgia and wonder (obsessed with the seed to seedling to flower/seed cluster pattern), yet never wavering in its sense of purpose. Championing seed security, science and access to information, economic resilience for farmers.

Most founders already have such clarity and conviction in their work. It's my job to bring them the tools and a visual landscape that allows them to dream even bigger 🤍

*the sweetest duckling illo by Erika's neighbour Jan

10/23/2025

Swipe for the ramblings from my notes app. In a season of creative practice 11pm by the fire not caring about the 'rules' of design, text that's just a touch too small but makes my brain happy, posting sporadically because that's what feels good, embedding myself in one business at a time and long term relationships with clients who become friends who become more so much more than a job.

11+ years in, what was once a second career after having babies, leaving academia & biologist-life behind and this is what I know for sure.

Life > Likes.

09/18/2025

The most gorgeous sneak peak of the new brand for 🤍

When uncovering all the layers of Misha's work and how every Farmluxe retreat is hosted on the backdrop of the most stunning gardens and naturescape across the globe— travel as an invitation became more than a recurring theme.⁠
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The act of prioritizing our own presence, the time to connect back with ourselves, our own joy, to the feeling of being truly cared for right down to the last details...it matters deeply.⁠
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As Misha and I worked through each iteration of her brand, the concept of 'invitation' and referencing beautiful stationary, embossed photobooks and book bindings that you see in garden homes across the world...what started as a single flourish became something so much more.⁠
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Beautiful framing and soft paper textures are such a highlight of this brand. Exquisitely memorable in all the best ways.⁠
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SO much more to share because it was details on details on details for this one 💕

09/12/2025

FIRST IMPRESSIONS! 👇A or B!

These were both for a client whose brand is centered around her traditional english garden — formal lines, elaborate trellis, greenhouse architecture

Brand patterns and textures are my absolute faaavvveeeee to design for clients, weaving artistry and curiosity into your brand, their applications endless. We take aspects of your brand's core, connecting, extending and really playing with them until we create something that feels *just* right ♡

09/10/2025

I started writing this before 'part 2' happened 💔

Then it got exponentially worse.

Our social apps aren't just for marketing, connecting, cresting, building community. They are also your data. A softly-closing side door entrance where nefarious folks can test the waters and see what they can gain access to.

This sucks. And while I'd love to just not talk about this or pretend it didn't happen, this is exactly why it does. They ARE smarter than us. They are forever changing the script, making it so believable, timing it to the second, catching you in your own honesty and core belief that people are good and true.

Stay safe friends ✌️

07/04/2025

I promise you, it truly is in the details...

More on this beauty soon.

06/18/2025

I have sooo many colour pairings from the cutting room floor that we didn't end up moving foward with for certain projects...so let's use em up and rebrand them with names for how we *REALLY* feel, shall we?

Drop which shade of small business spiral you are today or save for your next identity crisis (or rebrand, whichever comes first 👀)

06/07/2025

Friday thoughts and UNAPOLOGETIC about them 😘

I run a business...but also ✨️all this✨️.

Share which of these is your whole mood right now, because after this week number 2 hits a bit EXTRA ✌️👀

03/31/2025

PARDON ME while I hop on my soapbox for a minute. Storytime shall we?⁠
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We are in the messy-middle phases of revisions on a current website project; and after a hopping on a call with the client and my copywriting partner; we were working our way through questions around structure, flow and navigation — all really key components of any website.⁠
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Much of the conversation we were having at the outset was around LOOK. Visuals.⁠
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But when we dug deeper, what we really wanted to help guide the client in, is understanding it's about so much more than liking how something 'looks'.⁠
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The visual impression and finer details of design is truly just the top uppermost layer in how your website is built. And to be 100% honest, I care much less about your site looking good than I do about it functioning well for your business' bottom line.⁠
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We talked about buyer psychology, designing and messaging for a diverse group of client archetypes with widely different decision-making processes. We talked about SEO and accessibility. We talked about how the traffic and audience in their initial launch will be much different than traffic and marketing efforts once community reputation is established. We talked about problem solving and prioritizing navigation vs. content delivery; and the impacts of combining pages vs. specificity.⁠
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Really the conversation around design is just the entrypoint that gets us to REAL insights.⁠
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Because HERE'S THE THING. We want you to have this information when you make decisions. To be more informed and empowered to make industry-level decisions (when so much of this info is gatekept and not easily accessible by non-industry folks).⁠
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Design that weaves together data, story, purpose and the needs of your audience? That's the sweet spot that fuels sustainable sales.⁠

Address

Lake Stevens, WA

Website

https://ethosandbloom.com/

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