Your Marketing Practice

03/04/2020

Local businesses, like your dental office, can absolutely be using local video to improve their marketing efforts. Keep publishing them on a regular schedule too. More tips:

Video marketing works—that’s established. What remains to be seen is how certain types of businesses are using video, and how they can be more strategic about their usage to increase ROI.

03/04/2020

Content marketing is a must, even for those in the dental industry, but are you focusing only on the content and leaving the marketing behind? It could be hurting your efforts.

Here's why and how digital marketers should stop using content to simply drive rankings, and instead start using it to build businesses holistically.

11/26/2019

YouTube pre-roll ads is a HUGE opportunity for creating positioning and generating qualified patients.

These are short ads that play BEFORE the actual video plays and the best part is, you can put it in front of people that just searched for the search terms you're targeting.

These are cheap and extremely effective!

November 25, 2019: Gary Vaynerchuk posted on LinkedIn

11/20/2019

How often are you contacting potential patients/clients?

If you're only reaching out and trying to connect with prospects once or twice, you're missing out.

There have been specific numbers quoted as to exactly how many contacts it takes on average to convert a prospect into a customer, but I've never been able to nail down the source so I hesitate to quote an exact number.

What I do know, however, is that you're missing out on a LOT of potential business if you're not continuing to follow-up until the prospect either buys or asks you to stop.

Fortunately, with the automation technology available today, this follow-up DOES NOT have to involve lots of manual labor.

So, how many times are you following up with potential patients/clients?

Or are you giving up too soon and missing out on LOTS of new patients you could/should be getting? 🤔

11/06/2019

Your ideal patients/clients are on a journey to find THE BEST solution for their problem/want/need.

There are various stages to this journey and if you can help them through this process, YOU will be the one they ultimately decide to do business with.

This requires sharing the RIGHT information or content at the RIGHT time for where each individual prospect is at on their unique journey.

At the top of your funnel, provide content that helps them better understand the problem they're trying to solve.

Once they understand the issue, provide content that helps them identify criteria for finding the RIGHT solution for their specific wants or needs.

Finally, present social proof and other content that highlights your expertise as THE BEST solution for them.

Present this information out of sequence or worse, not at all, and you'll find yourself in a never-ending battle where you compete on price or other superficial criteria.

10/30/2019

Most businesses are incredibly short-sighted and focus their marketing on the 3% of their ideal patients/customers that are ready to buy today.

While this is an important segment to target, you're competing with almost every other business you compete against.

You definitely don't want to ignore this group, but the 97% not ready to act today represents a much bigger opportunity.

They're less expensive to get in front of.

They're hungry for your help and guidance.

And when nurtured properly, they convert MUCH EASIER into patients/customers.

Unfortunately, most don't have the patience, the foresight, OR an effective strategy to get in front of, engage with, and effectively nurture over time.

Don't fall into this trap!

Develop a long-term strategy to target this 97% and your long-term outlook and bottom line will thank you!

10/29/2019

If you're serious about building a growing, sustainable business then you MUST figure out how to get in front of your target audience.

Without this attention, you'll never have the opportunity to present your message or your services.

However, simply capturing the attention of your audience doesn't mean your work is done.

In fact, there are 3 parts to the attention every business needs to be successful:

10/25/2019

Do you remember Blockbuster Video?

At one point, they were they KINGS of video rentals. There were stores in every town and on Friday and Saturday nights they were absolutely PACKED.

Unfortunately, they failed to adapt to the changing marketplace, allowed Netflix to completely undermine their outdated business model, and as a result, Blockbuster Do you remember Blockbuster Video?

At one point, they were they KINGS of video rentals. There were stores in every town and on Friday and Saturday nights they were absolutely PACKED.

Unfortunately, they failed to adapt to the changing marketplace, allowed Netflix to completely undermine their outdated business model, and as a result, Blockbuster Video is now a thing of the past.

The same thing happened to businesses like Toys "R" Us, a handful of bookstores, and other at-one-time "big name" businesses.

Faded into the history books because they failed to recognize what was happening around them.

Gone because they refused to change the way they operated their business.

No more because they didn't take advantage of the emerging technologies that would have allowed them to remain strong and vibrant companies for many, many years to come.

So let me ask you, which path are you following?

Are you hoping and praying the dental specialist business model stays the same?

Whether you want to admit it or not, it's ALREADY changed.

Are you ignoring opportunities to develop direct-to-patient systems that will keep your practice growing and thriving in spite of anything else going on around you?

If you're not taking advantage of the MASSIVE opportunities to reach your ideal patients on platforms like Facebook, Instagram, and YouTube, you're missing out BIG TIME.

Don't make the same mistakes Blockbuster and Toys "R" Us and other seemingly "too big to fail" companies made.

Don't ignore the incredible opportunities to reach your ideal patients in order to grow your practice.

If you're not sure how to take advantage of these platforms and available technology, I've laid out an entire strategy to make sure you're keeping up with the times.

It's totally free to watch:

https://moredentalpatients.com/start

There's absolutely no excuse to get left behind. Start taking action today and reap the rewards for many, many years to come.

Stop depending on general dentists for referrals to grow your practice! Take control of the growth of your practice, regardless of the competition or economic climate!

10/02/2019

Most businesses today are COMPLETELY missing the 🚢 when it comes to the power of social media.

While many are posting consistently to their FB pages, LinkedIn or Instagram profiles, they're usually just posting uplifting quotes, pictures of their staff or patients, and occasionally some information about the services offered.

A better approach is to PROACTIVELY push authority-building content using paid media.

With the targeting capabilities of these social platforms, it's entirely possible to pinpoint those most likely to engage with and respond to your content.

Use these tools to increase your reach, establish your positioning as THE DENTAL EXPERT, and watch your new patient flow steadily increase.

As a dental specialist, you MUST figure out how to implement effective direct-to-patient marketing.

This Omni-Authority Content model has proven extremely capable of doing just that.

You can learn more about this model here:

https://moredentalpatients.com/start

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10/01/2019

The traditional dental specialist model of getting new patients has changed dramatically in recent year.

So much so that if you don't soon figure out how to create effective direct-to-patient marketing systems, your practice could be in serious jeopardy.

We recently released a FREE training for dental specialists only that shows you a complete marketing strategy and system for creating your own patients on demand.

You can access the training here:

Stop depending on general dentists for referrals to grow your practice! Take control of the growth of your practice, regardless of the competition or economic climate!

07/25/2019

Most practice owners are fixated on immediate ROI from their marketing spend.

While this is normally the right approach, understanding and accounting for your patient's buying process could mean additional revenue for very little incremental investment.

Here are three steps you can take to:

1) Get even more return from your existing marketing efforts,
2) Position yourself to capture the lion's share of the market.

Having been in the business of marketing small businesses now for the past 12+ years (10 years of that working with dentists and dental specialists), I’ve learned a few things about both the mindset of the small business owner AND what it takes to successfully market a business in today’s hyper-...

07/11/2019

If you're doing ANY TYPE of advertising, but aren't taking advantage of the retargeting capabilities of most of the online ad platforms, you're missing out on as much as 89% of possible sales.

It's been proven time and time again that retargeting has the ability to boost ad responses SIGNIFICANTLY, in some cases by as much as 400%!

What questions do you have about retargeting?