Good Intents Marketing

Good Intents Marketing Good Intents Marketing is the marketing agency for nonprofits and small businesses. Good Intents is the Marketing Agency for Nonprofits.

We provide data-driven marketing strategies to help inspire, engage and grow your organization's online presence. From website design to securing the Google Ads Grant, we can help increase your digital footprint and drive results for your nonprofit.

When the unexpected happens: a sudden storm, a critical local vote, or a community crisis: your neighbors don’t turn to ...
05/28/2026

When the unexpected happens: a sudden storm, a critical local vote, or a community crisis: your neighbors don’t turn to social media first.

They turn to Google.

Are you ready to meet them there?

Ad Grants Tip #3: Real-Time Resource Deployment.

Turns out, the most powerful way to use your Google Ad Grant isn't always about the long game. Sometimes, it’s about the right now.

We call this direct crisis response. When a local event shakes your community, your mission shouldn't just be felt; it should be found. By pivoting your grant strategy to target high-intent, urgent searches, you provide immediate resources when they’re needed most.

Whether it’s a guide to emergency shelters or a breakdown of what a new school board vote means for families, you’re appearing at the exact moment someone is looking for help.

This isn’t a donation plea. This is your mission in action via search.

It’s about being the steady voice in the top result. That's how you turn a digital tool into a frontline resource.

How fast can your organization pivot when the community calls? Check out how we help nonprofits stay agile and responsive.

What happens when someone Googles a myth about your cause? Usually, they find outdated articles or confusing forum debat...
05/27/2026

What happens when someone Googles a myth about your cause? Usually, they find outdated articles or confusing forum debates. But it doesn’t have to be that way.

Enter Ad Grants Tip #2: The Truth-Teller Strategy. Most nonprofits use their $10k monthly Google Ad Grant for donations or volunteer sign-ups.

That’s important, but you can also use it to bust local misconceptions. If there’s a common myth about your mission: whether it’s about how funding is spent or the community you serve: you can bid on those specific search terms.

When someone searches for the fiction, the top result they see is your fact. It’s a bold, mission-aligned way to ensure your organization owns its narrative.

Why let a search algorithm decide the truth when you have the data to prove it?

See the results for yourself and start turning "I heard that..." into "Now I know."

Have you ever thought of your Google Ad Grant as a 24/7 focus group?Most organizations treat their ad budget like a mega...
05/26/2026

Have you ever thought of your Google Ad Grant as a 24/7 focus group?

Most organizations treat their ad budget like a megaphone: a way to shout their message louder. But there’s a quieter, more strategic way to use it: as a listening post.

The data behind what people are searching for is a direct window into your community’s real-time needs. Turns out, the words they type into that search bar tell a deeper story than any annual survey ever could.

Take this for example: if you see "affordable childcare" getting three times the searches of "summer camps," your community is handing you a roadmap. They aren't just looking for a service; they’re revealing a specific pain point.

When you stop guessing and start listening to the search data, you can pivot your mission language to meet people exactly where they are. It’s not just about the click; it’s about the connection.

Ready to hear what your community is actually saying? Let’s look at the data.

Think of your website like a house you’re about to host a massive party in. You’ve spent a fortune on invitations (Googl...
05/25/2026

Think of your website like a house you’re about to host a massive party in. You’ve spent a fortune on invitations (Google Ads) to get everyone there, but have you checked the plumbing?

There’s a fundamental difference between building a well and buying a faucet. Ads are the faucet: convenient, instant, and high-impact. But the second you stop paying the bill, the water stops flowing. SEO is the well. It’s a permanent asset that keeps providing value long after the initial dig. It’s about building equity instead of just paying rent.

Before you start spending thousands on ads, an SEO audit acts as your structural inspection. It identifies the "leaky pipes": slow load speeds, broken links, or a confusing user journey: that cause potential donors or customers to leave before they even see your mission.

At Good Intents, we’re all about visionary growth. That means making sure your foundation is rock solid so every ad dollar actually sticks. Why pay to turn on the faucet if the sink is broken? Let’s audit your plumbing before the summer rush starts.

Ever invited a crowd to a party before the floorboards were nailed down? It’s a recipe for a short, awkward event.Runnin...
05/22/2026

Ever invited a crowd to a party before the floorboards were nailed down? It’s a recipe for a short, awkward event.

Running Google Ads without an SEO foundation is exactly like that. Ads are the "crowd": the firehose of traffic at your door. SEO? That’s the floor. It ensures the experience doesn’t collapse the moment someone steps inside.

Before the new fiscal year starts in July, it’s time for "The Stress Test."

Think of site speed and mobile-first indexing as your digital plumbing. If a page loads slowly or looks broken on mobile, visitors leave. That’s a wasted click + a missed connection.

Summer is the ideal time for a digital tune-up. While things are slightly slower, use the season to refresh content, sharpen your CTAs, and solidify your foundation. Let’s make sure your website is ready to turn traffic into real movement.

See the results for yourself at good-intents.com.

Have you ever started a conversation in one language, only to have the other person respond in another? It’s confusing, ...
05/21/2026

Have you ever started a conversation in one language, only to have the other person respond in another? It’s confusing, right?

That’s exactly what happens when your Google Ads aren’t speaking the same language as your website’s SEO. We call this Digital Listening.

Before you spend a single dollar: or even use your Google Ad Grant: an SEO audit is essential. It’s not just about rankings; it’s about understanding the exact words and phrases your donors actually use.

If your ads are full of internal jargon but your SEO keywords reflect how real people search, you’re creating a disconnect that kills trust. When a donor clicks an ad expecting one thing and finds a website that feels completely different, they leave.

Summer is the perfect time for a digital tune-up. Before the new fiscal year kicks off in July, let's make sure your ad-to-page handshake is firm. Aligning your language doesn’t just improve your search score; it builds the credibility needed to turn a curious searcher into a lifelong advocate.

Is your website ready to listen? See the results for yourself when your strategy finally clicks.

Ever feel like Google is charging you a "lazy tax" on your ads? Turns out, Google is a bit like that one teacher who act...
05/20/2026

Ever feel like Google is charging you a "lazy tax" on your ads?

Turns out, Google is a bit like that one teacher who actually rewards you for doing your homework. In the world of search, that homework is your SEO.

We call it the "Good Student Discount."

Here’s the secret: Google calculates a Quality Score for every ad you run. If your website is slow, confusing, or totally irrelevant to what you're advertising, they actually charge you more for every single click. But when your SEO is tight: meaning your site is fast, mobile-friendly, and perfectly aligned with your keywords: Google gives you a break.

Better SEO = Higher Relevance = Cheaper Clicks.

Diving into Google Ads without an SEO audit is like trying to fill a bucket with holes in it. You can keep pouring money in, but wouldn’t you rather fix the leaks first?

Before you spend your next thousand dollars on a campaign for the new fiscal year, let’s make sure your site is actually ready to convert. It’s not just a technical choice; it’s a financial one.

Ready to stop overpaying? Let’s talk about auditing your foundation.

Imagine buying a massive billboard for your store, only for your customers to show up and find a brick wall where the fr...
05/19/2026

Imagine buying a massive billboard for your store, only for your customers to show up and find a brick wall where the front door should be.

That’s exactly what happens when you run Google Ads to a website with poor SEO.

Too often, organizations are ready to spend thousands on Ads before checking their structural integrity. But here’s the reality: Ads are the spotlight, while SEO is the foundation. If your site is slow, your links are broken, or your navigation is a maze, you aren’t "investing" in growth. You’re lighting money on fire.

SEO ensures that when people follow the signs, the door is wide open and the lights are on. It’s about more than just keywords: it’s about making sure your digital home is ready for guests.

Before you turn on the traffic, let’s make sure the door works. We specialize in audits that find the friction before it costs you a conversion.

Let's fix the structure so your ads can actually do their job.

Ever felt like you walked into the wrong room?That’s exactly what happens when your Google Ad makes a promise your landi...
05/18/2026

Ever felt like you walked into the wrong room?

That’s exactly what happens when your Google Ad makes a promise your landing page doesn’t immediately keep. We call it the Ad-to-Page Handshake, and for many nonprofits, it’s where conversions go to die.

If your ad says Volunteer for Dogs but your landing page just says Welcome to our Charity, you’ve already lost them. People move fast. They don’t want to hunt for the thing you promised; they want to see it the second the page loads.

Message Match is about trust. It’s the difference between a high bounce rate and a new monthly donor. When your headline, imagery, and call-to-action mirror your ad exactly, you aren't just driving traffic: you’re building a bridge.

Before you launch your next campaign for the new fiscal year in July, take a second to look at your handshake. Is it firm and clear, or a bit confusing? Turns out, the simplest alignment can lead to your biggest results.

Check your pages and see the results for yourself.

Have you ever noticed how much more you trust a story when it’s told by the person who lived it?Last week at the Boys & ...
05/15/2026

Have you ever noticed how much more you trust a story when it’s told by the person who lived it?

Last week at the Boys & Girls Clubs of Polk County Great Futures Celebration, we saw this in its purest form. When Youth of the Year Llerli Isidro-Lucas shared her journey, the room stood up. That’s social proof you can't manufacture.

In marketing, we call this "Rough Edge" content: authentic, documentary-style moments that build a bridge of trust data alone can't cross. Whether it’s the legacy of a leader like Walt Hall or the energy in a new facility, real-world impact is what moves people to act.

As you gear up for the new fiscal year in July, look at your website. Does it show the faces and voices of the community you serve? If your Google Ads are bringing people to the door, let your community’s success be the one to invite them in. Content converts when others are already doing the work with you.

How are you showing your impact this summer?

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122 E MAIN Street, 264
Lakeland, FL
33801

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Monday 8:30am - 5pm
Tuesday 8:30am - 5pm
Wednesday 8:30am - 5pm
Thursday 8:30am - 5pm
Friday 8:30am - 5pm

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+18134383870

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