Good Intents Marketing

Good Intents Marketing Good Intents Marketing is the marketing agency for nonprofits and small businesses. Good Intents is the Marketing Agency for Nonprofits.

We provide data-driven marketing strategies to help inspire, engage and grow your organization's online presence. From website design to securing the Google Ads Grant, we can help increase your digital footprint and drive results for your nonprofit.

One message for everyone? That’s a marketing shortcut that can leave your audience scrolling.A donor, a volunteer, and a...
09/24/2026

One message for everyone? That’s a marketing shortcut that can leave your audience scrolling.

A donor, a volunteer, and a local customer may all care about your mission, but they don’t make decisions in the same way or use every channel for the same reason.

Good Intents helps prevent the one-size-fits-all mistake with audience research, data-driven channel strategy, and content tailored to how people actually connect. That might mean SEO for someone searching, Google Ads or Meta ads for someone discovering you, email for someone ready to take the next step, and storytelling that makes your mission memorable.

Practical takeaway: before repurposing one message everywhere, ask what this audience needs, where they’re paying attention, and what action feels natural there.

Ready for marketing that meets people where they are? Talk with Good Intents.

Can someone understand what you do in five seconds?One common customer mistake is trying to say everything at once. The ...
09/22/2026

Can someone understand what you do in five seconds?

One common customer mistake is trying to say everything at once. The result: Visitors aren’t sure who you help, what you offer, or why it matters to them.

We prevent the confusion by starting with the audience, not the organization. Good Intents uses audience-focused strategy, brand messaging, and thoughtful copywriting to turn complex services into clear, human language.

Practical takeaway: Ask someone unfamiliar with your organization to review your homepage and explain three things:
Who is this for?
What problem does it solve?
What should I do next?
If their answer is fuzzy, your message probably is too.

Nonprofit or small business ready to make your message easier to understand? Send Good Intents a message to get started.

Your audience shouldn’t have to work hard to find what they need.A clear website. Useful content. Simple calls to action...
09/17/2026

Your audience shouldn’t have to work hard to find what they need.

A clear website. Useful content. Simple calls to action. Accessible information. Consistent messaging from search to inbox and everywhere in between.

Turns out, small moments of friction can create big drop-offs : whether someone is trying to donate, sign up, book a service, or learn more.

That’s why we connect website design, SEO, Google Ads, email marketing, and content strategy around one goal: making the next step feel obvious.

Have you walked through your customer journey lately? Find the confusing clicks, missing answers, and mixed messages : then make them easier with Good Intents.

Before you create the campaign, listen.What questions are your customers asking? What’s frustrating them? What outcome a...
09/15/2026

Before you create the campaign, listen.

What questions are your customers asking? What’s frustrating them? What outcome are they hoping for?

Strong marketing doesn’t begin with assumptions. It begins with audience research, real conversations, and a clear understanding of what matters to the people you want to reach.

For nonprofits, that might mean understanding what motivates a donor to give or what keeps a volunteer from signing up. For small businesses, it could mean uncovering why a potential customer hesitates to make contact.

At Good Intents, we combine data-driven strategy with thoughtful storytelling to help organizations build marketing that feels relevant, useful, and human.

Ready to listen more closely and market with intention? Talk with us about building a strategy around your audience.

On the 25th anniversary of September 11, we pause in remembrance of the lives lost and the families, friends, first resp...
09/11/2026

On the 25th anniversary of September 11, we pause in remembrance of the lives lost and the families, friends, first responders, and communities forever changed.

With quiet reflection and gratitude, we honor those we lost and carry their memory forward.

AI can help you move faster. It can’t replace the people, perspective, and lived experience behind your mission.That dis...
09/04/2026

AI can help you move faster. It can’t replace the people, perspective, and lived experience behind your mission.

That distinction is becoming more visible across social media. LinkedIn is rolling out stronger ways to flag generic, AI-generated content and adjusting its feed to prioritize real expertise, useful context, and authentic conversations.

For nonprofits, this is more than an algorithm update. Your supporter stories, community voices, and hard-earned insights are what make your work memorable. Use AI as a tool, not a substitute for a point of view.

Good Intents helps mission-driven organizations turn real experiences into compelling videos, thoughtful content, and digital campaigns that connect with the right people and inspire action.

Ready to make your story stand out? Send us a message or visit optify1.com to start the conversation.

Have you thought about what your digital presence is telling social media algorithms and your community?Good Intents can...
09/03/2026

Have you thought about what your digital presence is telling social media algorithms and your community?

Good Intents can help you build the connection from every angle, with reputation marketing, local SEO, storytelling, website strategy, and data-driven campaigns designed to turn attention into action.

Let’s make your mission easier to discover. Visit good-intents.com to start a conversation.

AI search is no longer a side conversation.Recent reporting puts ChatGPT at roughly 17% of global search queries, and th...
09/02/2026

AI search is no longer a side conversation.

Recent reporting puts ChatGPT at roughly 17% of global search queries, and there’s an important takeaway for nonprofits: Paid ads don’t automatically make your organization more visible in AI-generated answers.

That means your digital strategy needs both levers:
+ Paid campaigns to reach people with immediate intent
+ Helpful, authoritative content that earns trust and citations over time

For mission-driven organizations, this could mean creating clearer answers to donor questions, strengthening program pages, publishing useful resources, and building the kind of online authority AI engines can recognize.

Not only is SEO still relevant, it’s evolving.

Good Intents can help you connect the dots with SEO, content marketing, website strategy, and Google Ads management, including Google Ad Grants for nonprofits.

Have you thought about how your organization appears when supporters ask AI where to donate, volunteer, or find help?

Let’s build a strategy that gets your mission found. Send us a message to get started. AI search is no longer a side conversation.

Your audience is already searching, scrolling, and making decisions online. The question is: Will they see you there?Goo...
08/27/2026

Your audience is already searching, scrolling, and making decisions online. The question is: Will they see you there?

Google Ads helps your organization appear when people are actively looking for your services, causes, or solutions. Meta ads help you reach the right audiences while they discover, connect, and engage on social platforms.

Together, these placements can support a stronger digital marketing strategy: building awareness, driving traffic, generating leads, increasing donations, and keeping your mission top of mind.

At Good Intents, we manage both Google and Meta advertising with a thoughtful, data-informed approach. From audience targeting and creative direction to campaign setup, testing, optimization, and reporting, we help make every placement count.

Not only do we put ads in front of the right people: we help connect the right message to the right moment.

Ready to make your ad strategy work harder? Give us a call to get started.

AI can help you move faster. It can’t replace the people, perspective, and lived experience behind your mission.That dis...
08/26/2026

AI can help you move faster. It can’t replace the people, perspective, and lived experience behind your mission.

That distinction is becoming more visible across websites and social media. LinkedIn is rolling out stronger ways to flag generic, AI-generated content, and adjusting its feed to prioritize real expertise, useful context, and authentic conversations.

For nonprofits, this means your supporter stories, community voices, and hard-earned insights are what make your work memorable. Use AI as a tool, not a substitute for a point of view.

Good Intents helps mission-driven organizations turn real experiences into compelling videos, thoughtful content, and digital campaigns that connect with the right people and inspire action.

Send us a message or visit good-intents.com to start the conversation about how we can help you leverage AI to promote your business.

Address

122 E MAIN Street, 264
Lakeland, FL
33801

Opening Hours

Monday 8:30am - 5pm
Tuesday 8:30am - 5pm
Wednesday 8:30am - 5pm
Thursday 8:30am - 5pm
Friday 8:30am - 5pm

Telephone

+18134383870

Website

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