Comet Media Group

03/14/2023

Research has found that... consumers have become numb to digital advertisements and fed up with the constant sight of online pop-ups.

A survey conducted by HubSpot found that 57% of consumers dislike ads before videos, with 43% of participants likely to skip them.

As the cost of online advertising continues to increase, the cost of traditional methods has declined, possibly swaying brands to revert to older advertising strategies.

Pundits have long predicted the demise of traditional advertising. However, it is alive and well and headed for growth for the first time in a decade. The authors explain seven factors driving this trend, including the ability of traditional ads to break through digital clutter, the decline in third...

12/24/2022

06/22/2021

The campaign was created by Comet Media Group for the St. Lucie County Board of County Commissioners in partnership with the Florida Department of Health in St. Lucie County (DOH-St. Lucie). It aims to inspire a high vaccination rate, counter hesitancy and support vaccine equity.

St. Lucie County Launches Campaign to Boost COVID-19 Vaccination Rate, Address Myths and Vaccine Requirements

05/11/2021

COVID has dealt us all a blow – if not fundamentally changed the way we work and generate revenue.

Recalibrating, though, should not be a one-time event.

Business leaders should always be rethinking the ways they go after more customers and different markets. Otherwise, opportunities will be missed.

Such is the sage advice of Elliott Ferguson, President and CEO of Destination DC, the official destination marketing organization of the nation’s capital. As the organization’s top executive, Ferguson is one of only about 10 black leaders of the over 700 destination management organizations across the country.

Recently, Ferguson shared nuggets of wisdom from his outstanding 30-year career with George Byfield, CEO of Comet Media Group and host of its Reimagine Business: Insights from Innovative Leaders video series. Watch to discover his many insights into how businesses can succeed in times of crisis.

If there were ever a time to reimagine your business, this is it.

04/19/2021

Are you ready? "Massive earnings" can result if Facebook users make direct purchases from the site.

About 40 percent of Gen Z ans Millennials said that they had bought something through content that they had seen on social media.

04/16/2021

It's a wrap! Thanks to Sevinphotography, Dr. Lewis, Dr. Ramgopal Dr. Remy, Linda Tapias, April Price, the St. Lucie County media crew and Nicole Rodriguez of the Florida Department of Health in St. Lucie County. You were all amazing!!

04/15/2021

Productive business lunch at Crabby's Dockside Ft. Pierce! View was a bonus.

03/09/2021

Nearly one year ago, the World Health Organization declared COVID-19 a pandemic. Since that time, it has affected our health, our economy, and the way we live. Now, there is hope... hope that we can get back to the lives we want. Comet Media Group is proud to be working with the St. Lucie County and Florida Department of Health in St. Lucie County on a proactive approach to COVID-19 vaccine communications. We are grateful and excited to now move into phase 2!

11/08/2020

Uniting our nation through local cultural conversations over dinner.

For many travelers, experiencing another culture and its people means something far different from reading a travel magazine, visiting a museum, or watching the Travel Chanel.

This augurs well for uniting our nation by exposing different kinds of cultures to one another — local cultural conversations over dinner is an excellent way to do that.

Our agency created the branding for Courageous Community Conversation, one of Lakeland Mayor Mutz’s initiative to ‘LIFT’ the citizens of Lakeland Florida, led by Kelvin McCree, CEO of Laser Focus Leadership Solutions, LLC.

To learn more visit: https://courageoustalks.com/

05/13/2020

Join our CEO, George Byfield "Live" with other expert speakers for Navigate Now Virtual Summit. This 3-day innovative growth and ministry elevation experience are designed to position you, your team, and ministry to effectively manage growth and communications during this unprecedented time both locally and online. This virtual summit will take place from May 18 to May 20. Visit www.navigatenow.org to register.

04/21/2020

Everyone is listening out to hear that Covid-19 pandemic and social distancing is officially over and that it's safe to leave our home. But we should be careful to not forget the valuable lessons Covid-19 is teaching us. So, do we go back to the way things use be or do we use this time to objectively look at the opportunities Covid-19 is given us to Plan and Grow from here?.

04/16/2020

It was an honor and pleasure working on the brand campaign for Jesse Philippe, running for Florida Congress in District 15. Mr. Philippe will be the first African-American with a Caribbean background to represent the growing population of a professional multicultural community.

Thank you to George Byfield and Comet Media Group for creating our media branding for the Jesse Philippe Congressional Campaign! Email George at [email protected] for your brand.