McLeod Communications

05/31/2022

"The Great Resignation has brought far-reaching changes to the U.S. economy, including a radical shift in the balance of power between employers and job applicants."

Client Spotlight: This Business Observer article featuring Tony Johnson, CCXP, explains how companies can enact meaningful employee engagement practices that attract talent and promote a healthy organizational culture.

The labor market pendulum has swung hard against employers. But it’s not a forever turn. Nimble, forward-thinking companies, beyond pay raises, can adapt and adjust.

02/18/2022

Client Spotlight: Rut Patel's story shows us the power of persistence and determination. Just a few years ago he was serving ice cream at a local Dairy Queen. Today, he owns an aerial engineering company that serves clients throughout the country using his self-developed drone technology.

Check out this story by Ken Suarez at FOX 13 News - Tampa Bay.

A young entrepreneur in Lakeland is flying high – and giving us a peek from his point of view.

01/19/2022

01/14/2022

Over the past two years, we've seen the consequences of a supply chain disruption. Fortunately, there are companies taking action to ensure food, medicine and other essential products reach our local stores.

Check out this recent article in the Business Observer featuring our client, FleetForce Truck Driving School.

Winter Haven trucking school addresses supply-chain crisis with innovative driver recruitment program.

12/02/2021

As the saying goes, “If you got it, a truck driver brought it.”

Check out this news clip featuring our client, FleetForce Truck Driving School based in Winter Haven, FL. We’re proud to help them tell their story.

As part of this program, FleetForce will conduct the pre-hire screening to make sure new drivers meet the necessary criteria to get a job.

10/29/2021

How do you communicate effectively in a crisis when emotions are high?

Grateful to Global Results Communications for having Joe as a guest on their podcast to discuss how the pandemic has accelerated the need for crisis PR planning.

Check out the conversation: https://bit.ly/3GCzQNw

10/15/2021

Digital technology has given us more options for communicating than ever before. However, options require discernment.

Check out our conversation with tech PR expert Donna Loughlin as she explains the opportunities and challenges communicators face in today's media environment.

‎Show On Message, Ep Those PR People: Special Guest Donna Loughlin - Oct 14, 2021

10/06/2021

Mark DeMoss provided public relations counsel to organizations such as Chick-fil-A, Hobby Lobby, Museum of the Bible, Open Doors and many others.

He joined this episode of On Message to share some valuable PR insights. Check out our conversation. https://apple.co/2YvyX7V

05/24/2021

Will people listen to reason when they are scared? In this PR Daily article, Joe explains how using the ASAP method can be effective when decisions are being driven by fear.

As communicators look to engage an anxious public around crises like the gasoline shortage in the Eastern U.S., an ability to empathize is paramount. As nerves have settled since the recent ransomware attack on the Colonial Pipeline, which led to a temporary fuel shortage throughout parts of the Sou...

05/03/2021

How should nonprofit organizations navigate a public relations crisis?

Joe was recently interviewed by Cindy May, host of the Smart Marketing for Small Nonprofits podcast, discussing the importance of crisis planning and communication tips for leaders when facing public criticism.

PR expert Joe McLeod talks about how to prepare for a PR crisis - and how to weather the storm if it happens to your nonprofit.

03/13/2021

Companies encounter PR problems when the intent behind their message is completely missed (or dismissed) by the public.

We discussed on this episode of On Message.

A weekly podcast by McLeod Communications, bringing you communication tips for leaders, insights from the public relations industry, and the best stories in PR and communications.

03/02/2021

How do leadership lessons from the Army apply to a PR firm? Brian Butler, CEO of Vistra Communications, was our guest on our most recent episode of On Message. He shared valuable insights about the PR industry and his decision to write a personal op-ed on race relations in the U.S.

On this episode of On Message, we chat with Brian Butler, president and CEO of Tampa-based Vistra Communications. —The leadership lessons from the Army that have helped him build a successful PR fir