Home Care Marketing Pros

05/27/2026

Most home care agencies approach hospital discharge planners the wrong way.

They show up once, drop off a brochure, and then wait by the phone. 📋

That's not a home care referral marketing strategy — that's a missed opportunity.

Discharge planners are measured on readmission rates, patient outcomes, and the quality of the agencies they recommend. When they refer a patient to your agency, their professional reputation is on the line. That means they need to know you're reliable, responsive, and easy to work with before they'll ever send you a patient.

The agencies that earn consistent hospital discharge planner referrals are the ones that show up regularly, follow through on every commitment, and make the discharge planner's job easier over time.

𝗥𝗲𝗮𝗱 𝗠𝗼𝗿𝗲 -

Home care referral marketing doesn't have to be complicated. Learn how to build a referral network with hospital discharge planners that delivers real results.

05/20/2026

Getting consistent Google reviews as a home care agency is harder than it sounds — not because clients are unhappy, but because the follow-up never happens. 📲

Automating review requests solves that. When a visit is completed or a client hits a service milestone, the right message goes out automatically, at the right time, with a direct link to leave a review. No manual tracking. No chasing down families. Just a system that works quietly in the background.

The key is timing it well, keeping messages warm and HIPAA-compliant, and using the feedback you collect to spot caregiver performance trends and close compliance gaps — not just boost your star rating. ⭐

Agencies that do this consistently don't just rank higher in local search. They build the kind of online reputation that makes families feel confident before they ever pick up the phone.

Read More -

Stop chasing feedback manually. Learn how to automate home care Google reviews and grow your agency's online reputation.

05/13/2026

👀 Job boards and referrals only go so far — and home care agencies that keep relying on them are falling behind.

Caregiver Facebook ads give you a direct line to the right applicants, with targeting tools that let you reach the right people by location, age, interests, and behavior. The best part? You don't need a big budget to get started. 🚀

From writing ad copy that speaks to caregivers to choosing the right ad format and following up fast, every step matters when it comes to turning clicks into quality applicants.

Read More -

Struggling to find qualified caregivers? Discover how caregiver Facebook ads can fill your hiring pipeline with the right applicants fast.

05/06/2026

The home care agencies growing right now all have one thing in common.

They treat their home care client intake process like a sales system — not an afterthought.

That means:

✅ Fast response times to every inquiry
✅ Consistent follow-up across every lead
✅ CRM data that tells them where leads drop off
✅ Referral tracking that shows what's actually working

The result?

More signed clients.
Less chaos.
More control over your growth.📈

Read More -

Stop losing leads to sticky notes and missed calls. Learn how to build a home care client intake pipeline in your CRM that converts every inquiry.

04/29/2026

"Home care SEO is dead." That's what an agency owner told me — right before admitting he was paying A Place For Mom for leads. 😤

𝗛𝗲𝗿𝗲'𝘀 𝘁𝗵𝗲 𝘁𝗵𝗶𝗻𝗴: 𝗔𝗣𝗙𝗠 𝘄𝗮𝘀𝗻'𝘁 𝗽𝗿𝗼𝗼𝗳 𝘁𝗵𝗮𝘁 𝗦𝗘𝗢 𝗱𝗼𝗲𝘀𝗻'𝘁 𝘄𝗼𝗿𝗸. 𝗧𝗵𝗲𝘆 𝘄𝗲𝗿𝗲 𝗽𝗿𝗼𝗼𝗳 𝘁𝗵𝗮𝘁 𝗶𝘁 𝗱𝗼𝗲𝘀. They were just the ones doing it — showing up first in his market, capturing families the moment they searched for help, then charging him for the introduction.

The leads weren't bad. A family actively searching for home care right now is the highest-intent lead in this industry. The problem wasn't quality. 𝗧𝗵𝗲 𝗽𝗿𝗼𝗯𝗹𝗲𝗺 𝘄𝗮𝘀 𝘁𝗵𝗮𝘁 𝘀𝗼𝗺𝗲𝗼𝗻𝗲 𝗲𝗹𝘀𝗲 𝗴𝗼𝘁 𝘁𝗵𝗲𝗿𝗲 𝗳𝗶𝗿𝘀𝘁. 💡

APFM built the pages. One service, one city, one page — replicated across hundreds of markets. You can run that same playbook. And you'll do it better, because you actually know the neighborhoods, the families, the community.

The proof that SEO works in your market is already sitting at the top of your search results. 𝗧𝗵𝗲 𝗾𝘂𝗲𝘀𝘁𝗶𝗼𝗻 𝗶𝘀 𝘄𝗵𝗲𝘁𝗵𝗲𝗿 𝘆𝗼𝘂𝗿 𝗮𝗴𝗲𝗻𝗰𝘆 𝗶𝘀 𝗰𝗮𝗽𝘁𝘂𝗿𝗶𝗻𝗴 𝘁𝗵𝗼𝘀𝗲 𝗳𝗮𝗺𝗶𝗹𝗶𝗲𝘀 — 𝗼𝗿 𝗽𝗮𝘆𝗶𝗻𝗴 𝘀𝗼𝗺𝗲𝗼𝗻𝗲 𝗲𝗹𝘀𝗲 𝗳𝗼𝗿 𝘁𝗵𝗲 𝗶𝗻𝘁𝗿𝗼𝗱𝘂𝗰𝘁𝗶𝗼𝗻. 📈

𝗥𝗲𝗮𝗱 𝗺𝗼𝗿𝗲 -

Learn why your home care SEO is losing to non-agencies like A Place For Mom — and the exact playbook to start winning it back.

04/22/2026

𝗜𝘀 𝘆𝗼𝘂𝗿 𝗵𝗼𝗺𝗲 𝗰𝗮𝗿𝗲 𝗮𝗴𝗲𝗻𝗰𝘆 𝘀𝗵𝗼𝘄𝗶𝗻𝗴 𝘂𝗽 𝘄𝗵𝗲𝗻 𝗳𝗮𝗺𝗶𝗹𝗶𝗲𝘀 𝘀𝗲𝗮𝗿𝗰𝗵 𝗹𝗼𝗰𝗮𝗹𝗹𝘆? 🔍

City service pages are one of the most powerful tools you can add to your digital marketing strategy — helping you rank in every community you serve, drive qualified traffic, and turn searchers into clients.

Our latest guide breaks down exactly what every location page needs to perform, from content and social proof to technical SEO and internal linking.

𝗜𝗳 𝗳𝗮𝗺𝗶𝗹𝗶𝗲𝘀 𝗶𝗻 𝘆𝗼𝘂𝗿 𝗮𝗿𝗲𝗮 𝗰𝗮𝗻'𝘁 𝗳𝗶𝗻𝗱 𝘆𝗼𝘂 𝗼𝗻𝗹𝗶𝗻𝗲, 𝗶𝘁'𝘀 𝘁𝗶𝗺𝗲 𝘁𝗼 𝗰𝗵𝗮𝗻𝗴𝗲 𝘁𝗵𝗮𝘁. 📍

Read the full guide →

Discover why home care city service pages are essential for local SEO — and what every high-performing page needs to rank and attract clients.

04/13/2026

🏠 Struggling to grow your home care client base?

You're not alone — and you're not out of options. Whether you're just getting started or looking to scale an established agency, finding a steady stream of new clients is one of the biggest challenges home care agency owners face.

The good news? It doesn't require a massive marketing budget or a dedicated sales team. It requires the right strategies, applied consistently.

Here are 7 proven approaches that are working for agencies right now:

✅ Build a referral network with healthcare providers
✅ Create a strong online presence with Google & local SEO
✅ Run targeted Google Ads to reach families actively searching
✅ Promote reviews and build trust online
✅ Show up consistently on social media platforms
✅ Get involved in your local community
✅ Follow up with every lead — and nurture them over time

The agencies winning in today's competitive market aren't the ones with the biggest budgets. They're the ones showing up consistently, delivering exceptional care, and making it easy for families to choose them when it matters most.

If you're ready to stop guessing and start growing, this guide is for you. 👇

Learn how to get more home care clients with 7 proven strategies — from building referral networks to strengthening your online presence and beyond.

04/10/2026

I added a in-home care assessment transcript into CareFunnels.
AI read it, summarized the client, flagged missing info, and proposed a contact record it was ready to create.

The new (fictitious) client, Eleanor Hartwell, was in the system in under two minutes.

No manual data entry. No re-reading notes. No dropped details.

This is what AI in your CRM should actually look like — something that reduces the friction between a conversation and a contact.

If your team is still manually typing up assessments after every home visit, there's a better way.

03/11/2026

Hiring caregivers is harder than ever.

Demand for home care continues to grow, but many agencies still rely on the same recruiting tactics they used years ago.

The reality is that home care recruiting today requires more than job postings.

It requires:
✅ A clear employer brand
✅ Strong candidate experience
✅ Social recruiting visibility
✅ Strategic job advertising
✅ Recruiting analytics to guide decisions

Agencies that treat recruiting like a system instead of a task consistently attract better caregivers.

If you're looking for ways to strengthen your caregiver hiring process, this article outlines a practical framework.

Take a look here 👉https://www.homecaremarketing.com/recruiting-hiring/home-care-recruiting-playbook/

Struggling with home care recruiting? Learn how to improve job postings, attract top caregivers, and streamline your caregiver hiring process.

03/04/2026

When your home care CRM is set up correctly, everything changes.

✅ Intake feels organized
✅ Follow up happens consistently
✅ Handoffs are smooth
✅ Teams communicate better

And growth becomes predictable.

The right home care CRM setup changes everything.

Read more ➡️https://www.homecaremarketing.com/carefunnels/home-care-crm-setup/

Discover how the right home care CRM setup can improve efficiency, strengthen follow up, and drive consistent growth.