Abby Riggleman

Abby Riggleman Digital Media and Marketing Company. Helping your company get visible and make more money.

She had finally said yes, But only to one thing, and only on her terms. She makes things by hand, and that’s genuinely w...
09/01/2026

She had finally said yes, But only to one thing, and only on her terms. She makes things by hand, and that’s genuinely what she wants to be doing all day, and it took me a long time to convince her that being on camera didn’t mean giving that up.

It was never about showing everything. It was about picking the one part of her world worth inviting people into. What finally changed it wasn’t a persuasive argument about reach or the algorithm.

It was me explaining that getting on camera and showing people how you make your product, and talking about why you make it that way, does not make you an influencer.

It doesn’t mean you’re signing up to become one either. And she went quiet for a second and said, okay, I think I’m understanding. That was it. We didn’t ask her to start filming every day, because that was never going to happen and it shouldn’t have to.

We found the one thing that only she could talk about, built a series around it, and filmed it the way she wanted to film it. The thing she does on camera now is what funds the thing she actually wants to do all day. That’s the whole point of it. It is possible!

08/31/2026

Every week I give you one story-driven content idea you can save and try yourself.

Week 6. Here’s what we wish people knew about ______.

There’s something about your product you understand completely and your customers have no idea about. It’s usually the part that costs you the most and gets noticed the least.

And here’s the thing, that’s usually your differentiator. Not the version on your website. The actual reason yours is better, which you’ve somehow never said out loud.

The only rule is be specific. Not “we use quality ingredients,” because nobody has ever been convinced by that sentence. Name the actual thing. The blend, the hours, the step you could skip and don’t.

A candle studio I work with just did this one about their wax. Not that it’s better, but why coconut and soy together do something neither does alone, and what that means when you light it. Same footage they always shoot, completely different post.

If nothing comes to mind, ask yourself three questions.

-What takes the longest that nobody sees?

-What do you spend more on than you have to?

-What would a competitor do differently, and why won’t you?

That last one is usually the strongest, because it forces you to compare. And a detail only means something next to the thing it’s better than.

Save this one and post yours.

Five years ago I was holding my daughter trying to figure out how I was going to keep showing up for a job and still be ...
08/28/2026

Five years ago I was holding my daughter trying to figure out how I was going to keep showing up for a job and still be present for her, and I know that’s not a new problem. Mothers have been handed that choice forever.

What I didn’t expect was how fast motherhood would change what I wanted.

I started looking at everything through a different lens and a lot of what I had been doing just stopped making sense to me, and I knew I didn’t want to keep working the way I had been.

And somewhere in there I realized it was never really about having a career. Not in the way I’d been thinking about it. It was never about a title or a big fancy job or working somewhere impressive.

What I actually wanted was to do something I genuinely cared about, support my family, and have the flexibility to be there for them. That was the whole goal.

I just had no idea what that was supposed to look like in practice, because the only two options anyone had ever put in front of me were keep the job or leave it.

What I didn’t know then is that there’s a third option, and honestly I think we need to talk about it more.

When people hear entrepreneurship they picture scale, and that’s a fine goal but it was never mine. What I wanted was flexibility and time, and to keep using the skills I already had. I didn’t know what self-employment really meant, or that a portfolio career was even a thing you could build. I learned all of it as I went.

It took years, and there were long stretches where it wasn’t working yet, but eventually it did.

I pick my girls up from school every day. And I make more now than I likely would have staying where I was.

If I could go back to that version of me holding her baby I would tell her to slow down, that it was going to be okay, and that the instinct she had about building something of her own was right and she should trust it.

I think I’m only just now seeing the thing she saw then.

I’m curious if other moms have felt this too. I think about her a lot, that version of me who had no idea any of this was possible. If that’s where you are right now, it’s possible.

08/27/2026

mini rant.

I am tired of seeing the same content over and over. Not because people are bad at this, but because so many of us have stopped asking why we’re posting at all.

Not every business needs a personal brand. People post for all kinds of reasons and some of them are perfectly good reasons that have nothing to do with growing anything.

But if you are here to build something, it doesn’t have to feel like this. You don’t need a better trend or more consistency. You need to go back to the core of it. Why you started, what you’re for, who you’re talking to.

08/26/2026

This is what lands in your inbox after you say yes.

My clients are founders who already understand why content matters. They have the vision, they know what they want the business to be, and they are not looking for someone to hand them a trend to copy.

What they are missing is a partner who knows social and can tell them exactly what to post, and why, and in what order.

Every client starts the same way.

The questionnaire
The brand work
The story series
The strategy

If you want to work one on one with me to build this for your brand, and have me teach it to you and your team, I have two spots open for the Brand Story Accelerator this fall.

Link in bio to apply.

Reach gets you seen. It does not give anyone a reason to choose you over the other place down the road that also makes a...
08/25/2026

Reach gets you seen. It does not give anyone a reason to choose you over the other place down the road that also makes a good product.

That reason is your story, and most founders have one they have never said out loud. It is usually the thing that made them start in the first place, and it is usually the first thing that disappears once the posting begins.

Comment STORY and I will send you the first question to ask yourself to start building your brand world.

08/24/2026

Every week I give you one story-driven content idea you can save and try yourself.

Week 5.

We thought ______. You decided ______.

Think about a time you were wrong about what people would want. Not a failure, just a time your customers made a call you didn’t see coming and you ended up going along with it. Most business owners have three or four of these and never think of them as content.

Tell it in that order. What you expected, what actually happened, and what you did about it.

The reason it works is that you’re not the hero of it. Your customers are, and people can feel the difference between a brand talking at them and one that’s actually been listening.

A version of this did 22,000 views for a client last month, and it was one menu item and a comment section.

If nothing comes to mind, ask yourself three things.

What’s your best seller, and did you expect it to be?

What do people thank you for that you didn’t think was a big deal?

What have you tried to change or take away, and got pushback on?

One of those is your story.

Save this one and go find it.

I’m Abby, and I run The Rose Isle Creative. I have been a creative strategist for the past five years, helping brands 2-...
08/20/2026

I’m Abby, and I run The Rose Isle Creative. I have been a creative strategist for the past five years, helping brands 2-3x their revenue.

Before that I was a documentary filmmaker, and it turns out the things that make a film work are the same things that make a founder-led brand grow. Character, story, stakes. It does not really change whether you are making a documentary or a reel.
So everything here starts in the same place. Before we make anything, we find the story. What you actually stand for, who it is for, and the moments in your business worth telling. Then the content gets built around that instead of around whatever is working on the internet this week.

A bakery I work with went from selling 200 buns on a Saturday to 1,500.
That is why there are three ways in rather than one. Some founders want to learn to tell it themselves. Some know their story and want a team running it. Some are further along and need the visuals to finally catch up.
Different stages, same starting point.

If you are a founder with a real vision, genuine passion for what you make, and you are not afraid to be the face of it, this is for you.

Let’s figure out what stage you are in and I will tell you which one you actually need. Let’s chat, link is in my bio.



Week three of the Accelerator, a client texted me to say the last two weeks had been her best in eighteen months. Both locations.

She had come to me with good numbers already. Trends were working, the follower count was climbing, and none of it was walking through the door.

She also already had a team. What she did not have was a strategy any of them could follow.

So we spent six weeks building one. Her story, the core series that carries it, and the training so everyone was working from the same thing. This was a founder who knew exactly what she wanted, just needed a creative strategist to get her there.



I have worked with the same client for five years. She does around a million a year and has never once wanted to run her own social media.

That is not a flaw. It

08/19/2026

Every week I give you one story-driven content idea you can save and try yourself.

This week is the founder story. If you only ever write one story about your business, write this one.

The template:

There wasn’t ________, so I made one.

That is it. Two blanks.

Most founder stories start with a resume...Where you worked, what you studied, how you got here. Nobody needs that. What people want to know is what was missing, because the thing that was missing is the reason you exist.

And notice what the first blank does. It is not about you. It is about who did not have what they needed. That is why this works.

Here is one from a client. She wrote: there wasn’t a cafe for the girls, so I made one. 145 likes, 11 comments, 6 shares, and her best post in a while.

Mine would be: there wasn’t an agency that taught founders to tell their own stories, so I built one.

Save this and write yours. Follow along for a new story-driven content idea every week.

08/18/2026

You have been told to tell your story about a hundred times, and nobody has ever actually told you what one is!

So you post something true about your business, it does nothing, and you quietly conclude that you are just not one of those people who is good at this.

Here is what I think is actually going on. Most of what you are posting is not a story. It is an announcement, or a summary, or a genuinely nice photo where nothing happens. All three of those are fine and you need them. None of them will do the thing a story does.

This is episode one of Story School, and it is about how to tell the difference.

Follow along for the next episode!


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