Promotions by Design-Proforma Albrecht

09/07/2023

Always plan ahead. Pantone has announced its fashion color trend report for Spring 2024. Can you say pastels?

08/24/2023

Happy Promotional Products Work Day!
Some 73% of consumers enjoy receiving free swag from companies and brands they love. And nearly 73% want to receive promo products more often. (PPAI 2023 Consumer Survey)

08/09/2023

https://www.promotionalproductswork.com/keep-their-attention-for-the-long-haul-with-tech-driven-interactive-promo/

Keep Their Attention For The Long Haul With Tech-Driven Interactive Promo The best promo creates a lasting and memorable experience. In addition to thoughtful color choices and decoration options, adding interactive technologies like QR codes and NFC chips to branded items – especially those inten...

03/03/2023

The Oscars are right around the corner, and we took a look at what's inside the Distinctive Assets "Everybody Wins" gift set that nominees will receive. Spoiler alert: It's pretty awesome.

12/06/2022

PANTONE

An unconventional shade for an unconventional time:
a new vision. Color of the Year 2023: PANTONE 18-1750 Viva Magenta

Vibrating with vim and vigor, a shade rooted in nature descending from the red family demonstrating a new signal of strength.

“An unconventional shade for an unconventional time: a new vision. Color of the Year 2023: PANTONE 18-1750 Viva Magenta Vibrating with vim and vigor, a shade rooted in nature descending from the red family demonstrating a new signal of strength. https://t.co/vxEQlBykRT ”

11/22/2022

11/11/2022

On this day and every day we thank our veterans and those currently serving. Happy Veterans' Day! Thank you for your service.

08/31/2022

Want to get your logo noticed? Put your logo in a different location. Embroidering left-chest communicates employee or team member. Embroidering somewhere else is not only refreshing, it can catch attention. When gifting apparel to those outside the organization, embroidering in a non-standard location increases the chance the apparel will be worn more often. The next step would be to choose something other than a polo once in a while. There are many other styles waiting for you.

05/02/2022

April 29, 2022
What the 2022 NFL Draft Hats Tell Us About Current Headwear Decoration Trends

George Karlaftis celebrates onstage after being selected 30th by the Kansas City Chiefs during round one of the 2022 NFL Draft on April 28, 2022 in Las Vegas, Nevada. | Credit: Getty Images by David Becker
By Brendan Menapace

For a handful of lucky athletes, the NFL Draft is the culmination of a lifetime of hard work and commitment. When their name is called, they take the stage and are handed the ultimate symbol of their new status as a professional football player: a hat.
The draft hat is now synonymous with the draft process, and lucky for those of us whose 40 times aren't quite as good as the draft pool, anyone can buy one.
Each year, New Era unveils a new hat design to capture not only the excitement of the night, but also the current trends in apparel design and decoration.
For example, in the early 2000's, New Era heralded the original arrival of the trucker-hat style.

The 2022 NFL Draft hats are two-tone: black with a brim color reflective of the team's colors. The front panel features a large embroidered graphic of the city in script font overlaid atop the team name in italic block letters.
It's a bold design choice, and some of the city-name combinations are a little clumsy together (looking at you, Washington Commanders). But when it works, it really works (for example, the Miami Dolphins).

Sort of like how Pantone's Color of the Year gives us clues about what graphic design and fashion might look like in the following year, the NFL Draft hat gives us a little bit of insight into what people want on their decorated apparel and headwear.
The first clue is that subtlety is not the most important thing in the world. The layered look creates sort of a busy atmosphere for the main panel, but the contrasting colors give your eyes a chance to make heads or tails. (Although, the Browns brown-on-black-on-orange is a little tough to handle.)
The hats also show that multiple decoration areas are definitely "in." In addition to the front-panel graphic, the hats feature an NFL logo in the team's colors on the side panel, as well as a team logo on the back of the hat. So, while your clients might think they just want a logo on the front, it might be that that's the only option they know about.
The front graphics are also decidedly retro, with the front-panel decoration in particular evoking
'90s sports fashion. Nostalgia has been a big influence on style trends since, well, forever, but the '90s are especially hot right now.
Finally, the hats showcase what you can do with a brand's color palette. After all, a professional sports team is a brand, too. Using a brand's colors in different ways and allowing them to interact on a hat as they do on signage can turn a small object into a big branding creation.

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