09/16/2026
🐓 What happens when you give your customers a reason to become part of the brand?
For OverEZ Chicken Coops, Headline Consultants built a social-first user-generated content (UGC) campaign that turned real chicken keepers into content creators and brand advocates.
The campaign generated 98 submissions, drove more than 8,500 website visitors, added 517 email subscribers, and created an ongoing pipeline of authentic customer content that OverEZ can continue putting to work.
See how strategy, community, and a little creative competition activated a loyal customer base:
https://headlineconsultants.com/work/overez-ugc