Rachel Kline Marketing & Creative

Rachel Kline Marketing & Creative From custom websites and Shopify stores, to branding design and photography, our team can help your small business make a big impression.
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We help businesses find their voice, own their style and tell their story. Our goal is to help you standout online and tell your story through photos and experiences. We offer website design, branding + logo design, social media marketing and photography for small to medium sized businesses in Lancaster, Pa and beyond. At Rachel Kline Marketing & Creative, we bring big ideas to life! It's our goal

help our clients establish a web presence and a voice that authentically represents your business and your mission. We work to create content that captivates your audience and captures what makes your business unique with beautiful images, professional branding and thoughtful wording that speaks to your style. Our Values:

Quality
We never sacrifice quality for quantity. By maintaining a small client list, our social media accounts and web design projects always receive the personalized attention they deserve. Integrity
Our clients will always get our best work and nothing less. We pride ourselves on honesty in our pricing and our turnaround time. Have questions, just ask! Personalization
Automation tools will never be used to replace personalized content, but only to complement existing social content and recycle evergreen content. We never duplicate content from one account to another and when it comes to websites, no two are alike. Communication
We value ongoing communication between our clients and our team. It's our goal to educate and empower our clients in the areas of social media and marketing whenever possible.

Happy Easter from beautiful Savannah ✝️🕊️🐰💓 We are Florida bound today but could not resist a stroll through our favorit...
04/05/2026

Happy Easter from beautiful Savannah ✝️🕊️🐰💓

We are Florida bound today but could not resist a stroll through our favorite city! 🌴

So excited to share this one 🤍✨ Alera Global Coaching“Alera” means eagle—a symbol of agility, strength, power, and prosp...
03/25/2026

So excited to share this one 🤍✨ Alera Global Coaching

“Alera” means eagle—a symbol of agility, strength, power, and prosperity. We wove that meaning into the brand with a subtle bird element, paired with the feminine softness and intuition that Jieun brings so naturally to her coaching.

The color palette leans earthy and approachable, while the website itself is designed to feel inspiring, clear, and intentional—guiding visitors while capturing and nurturing leads (exactly what a strong landing page should do 👌).

I truly loved bringing this brand to life. And Bethany absolutely nailed the visuals with a full-hour shoot at Passenger Coffee—we had the most beautiful images to work with.

This one just came together so naturally and I’m so proud of it 🤍

SEO gets misunderstood a lot… so let’s clear a few things up 👀✨ SEO is:A long-term strategyUnderstanding real people + r...
02/09/2026

SEO gets misunderstood a lot… so let’s clear a few things up 👀

✨ SEO is:
A long-term strategy
Understanding real people + real search behavior
On-page optimizations, keywords, content, and context
Making sense of the data - not just running reports

🚫 SEO is NOT:
A quick fix
“Set it and forget it”
Just stuffing keywords everywhere
A magic button that works overnight

Good SEO is about clarity, consistency, and helping Google and your customers understand what you do best. When it’s done right, it builds trust, visibility, and momentum over time.

Swipe through to see what SEO actually looks like →
And if SEO has ever felt confusing or overwhelming, you’re not alone. I help brands learn how to optimize their websites and their content for better results and better clients. 🫶 Your website shouldn’t just look nice… it should work to drive traffic and convert users to customers.

A website can only be as strong as the visuals behind it.These photos from our recent brand shoot with Joe the Plumber a...
01/19/2026

A website can only be as strong as the visuals behind it.

These photos from our recent brand shoot with Joe the Plumber are a perfect example of how professional photography instantly elevates a website—building trust, adding personality, and making a brand feel real.

Stock photos can work in a pinch, but nothing beats showing the actual people, tools, and story behind a business. Good photos don’t just fill space—they do the heavy lifting. 💪📸

2026 is the new 2016 so here’s me, ten years ago 👀Pregnant most of the year with baby  #2.Learning how to parent with on...
01/16/2026

2026 is the new 2016 so here’s me, ten years ago 👀

Pregnant most of the year with baby #2.
Learning how to parent with one kid (we were not outnumbered yet).
Broke my arm riding a bike 🫠
Skinny eyebrows. Aggressive side part. Zero regrets… okay maybe a few.

Back then, I was just trying to figure out motherhood and chasing a tiny side hustle that lived somewhere between design, social media, and “maybe I’ll start a podcast?”

I didn’t know that hustle would turn into a full-time design agency.
I did know I wanted flexibility. I wanted to be present. I wanted to build something that worked around my girls.

Time flies. Growth sneaks up on you.
And somehow… we figure it out as we go 🤍

Some trips are so good you just need to bottle them up and keep them forever. The food, the smells, the people, the outd...
01/01/2026

Some trips are so good you just need to bottle them up and keep them forever. The food, the smells, the people, the outdoors… Costa Rica was one of those experiences. I haven’t shared photos because I simply didn’t know where to start. But here are some of the memories I’ll never forget. ❤️🇨🇷🌴

A December to remember ❤️ Little photo dump from the most magical weeks of the year…
12/28/2025

A December to remember ❤️

Little photo dump from the most magical weeks of the year…

Merry Christmas 🤍In the middle of the lights, the lists, and the busy, I’m choosing to slow down and remember the real r...
12/24/2025

Merry Christmas 🤍
In the middle of the lights, the lists, and the busy, I’m choosing to slow down and remember the real reason we celebrate - the birth of Jesus, the greatest gift of all.
Today I’m soaking in the quiet moments (which are hard to come by with four kids at home), and savoring time with the people who matter most. Wishing you a Christmas filled with peace, joy, and hope.✝️🎄🎁

❤️

Recent work and a little October photo dump! 🫶
11/04/2025

Recent work and a little October photo dump! 🫶

These needed a permanent spot here ❤️ August was busy but great, filled with friends, food, beach trips, back to school,...
09/04/2025

These needed a permanent spot here ❤️ August was busy but great, filled with friends, food, beach trips, back to school, baseball and bunnies. 🐰 (Lots of Bs here 🤪)

We are slowly easing into the back to school routine, out the door early and actually having the kids to bed at a reasonable hour… The girls are into Full House currently and I have a hard time saying no to “one more episode!”

While I love lazy mornings and long afternoons that turn into late summer nights, there’s definitely something about crisp fall weather, cozy sweaters and pumpkin spice lattes that has me excited for this next season too.

Summer 2025, you were a good one. ❤️

🎨✨ One of my favorite parts of any project—whether it’s a website design or a new logo—is crafting the color palette. Co...
09/02/2025

🎨✨ One of my favorite parts of any project—whether it’s a website design or a new logo—is crafting the color palette. Color isn’t just about “looking pretty”—it carries psychology, emotion, and meaning. 💡 From calming blues that build trust, to bold reds that grab attention, the right palette can completely transform the way your brand feels and connects with people.

This week I’ve been diving deep into fresh palettes + branding work, and I’m reminded how powerful these choices are in telling a brand’s story. 🌟

Do you have a favorite color that makes you feel instantly inspired? 💛💙💜

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226 N Arch Street
Lancaster, PA
17603

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