03/10/2023
As the premier destination for live event production, Rock Lititz needs a brand that performs at the same level as the world-class talent that steps onto the campus. Bom Bom develops assets that realize the visual identity — baking it into everything from day-to-day documentation, wayfinding signage, facility accents, social content and more.
Bom Bom engaged in an extensive brand strategy initiative with Rock Lititz to plan for the future growth of the community and ensure that the brand evolves in tandem. Our process involved collaborating with senior leadership on brand personality modules and developing customer personas with their in-house studio team. The resulting holistic analysis identified opportunities for brand and mission to work in concert with one another.
