TradeUp Marketing

TradeUp Marketing We scale trade service companies to exit through video production and digital marketing solutions.
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JL Video exists to connect brands to audiences through professional, engaging, and creative videos. We've produced thousands of videos in the Tampa Bay area since 2013. We focus on quality videos, customer service, and competitive pricing. Please visit www.jlvideo.com for pricing, packages, and any other information!

Everybody keeps asking how to grow their business faster…More ads…More leads…Better SEO…More followers…But very few peop...
05/28/2026

Everybody keeps asking how to grow their business faster…

More ads…
More leads…
Better SEO…
More followers…

But very few people stop and ask themselves one important question…

“What am I going to become known for outside of my business?”

Because the businesses that truly explode in a community are usually attached to a PURPOSE.

Not a gimmick…
Not a fake nonprofit angle…
Not a photo op…

A real passion.

Something that mattered to YOU before the money ever showed up.

Maybe you grew up skateboarding and you decide every year you’re gonna give skateboards to kids that could never afford one…

Maybe football changed your life so now you become the guy protecting athletes with Guardian Caps and safety equipment…😉

Maybe bikes gave you freedom as a kid so now you organize bike giveaways and rides through the community…

Maybe basketball saved you…
Maybe swimming gave you confidence…
Maybe training in the gym kept you out of trouble…
Maybe fishing with your grandfather created the greatest memories of your life…

THAT is the lane.

That is the thing people remember.

People start saying…

“That’s the company that gives back.”
“That’s the guy helping kids.”
“That’s the woman always doing something positive for the community.”
“That’s the business always showing up.”

And then SECONDARY…
They learn what you sell.

Do you understand how powerful that is?

Because now your business is no longer just a business…
It becomes part of the emotional fabric of the community.

People support people that stand for something.

You do not need a massive organization…
You do not need permission…
You do not need to wait until you’re rich…

You can do this as an individual.
You can do this as a family.
You can do this as a small company with a vision bigger than itself.

And when you consistently attach your name to something positive…
Something authentic…
Something that genuinely helps people…

Life can change dramatically for you.

Your visibility changes…
Your relationships change…
Your opportunities change…
Your purpose changes…

You stop becoming “another business owner”…

And you become an impact player in the community.

This has to become the norm.

Not just selling…
Not just marketing…
Not just posting content…

Actually becoming KNOWN for caring about something bigger than yourself.

Our vision is simple:Help trade service businesses win at scale.Not just more leads.Not just more traffic.Real revenue g...
05/27/2026

Our vision is simple:

Help trade service businesses win at scale.

Not just more leads.
Not just more traffic.
Real revenue growth.

We’re focused on helping small to mid-sized companies:

Turn their work into demand
Build brands people trust
Create systems that drive consistent jobs

Because growth shouldn’t be random.
It should be predictable.

Tens of millions in revenue generated across the US—
and we’re just getting started.

TradeUp Marketing

05/25/2026

There’s a difference between “no grade” and “A-grade.”

Most companies put content out just to stay active.
No direction. No strategy. No results.

That’s no grade.

A-grade content is different.

It’s intentional
It tells a story
It highlights real work
It builds trust
It drives action

Same job. Same footage.
Completely different outcome.

The difference isn’t effort.
It’s ex*****on.

TradeUp Marketing

Freedom isn’t free. 🇺🇸This Memorial Day, we remember and honor the brave men and women who gave everything for this coun...
05/25/2026

Freedom isn’t free. 🇺🇸

This Memorial Day, we remember and honor the brave men and women who gave everything for this country and the freedoms we enjoy every day.

At TradeUp Marketing, we’re proud to support the hardworking American businesses that keep this nation moving forward.

Built on freedom.
We remember who paid for it.

📞 (727) 992-5703
TradeUp Marketing

$142,000 in revenue from leads.This didn’t happen by chance.261 calls123 leads130 booked jobsThe difference?A system tha...
05/24/2026

$142,000 in revenue from leads.

This didn’t happen by chance.

261 calls
123 leads
130 booked jobs

The difference?
A system that turns attention into action.

Most companies focus on getting leads.
The ones that grow focus on converting them.

Fast response
Consistent follow-up
Clear messaging
A website built to convert

That’s how you turn clicks into booked jobs.

If your leads aren’t turning into revenue, it’s not a lead problem.
It’s a system problem.

TradeUp Marketing

I called this strategy… marketing to the Joneses… Social media has essentially turned suburban developments into high sp...
05/23/2026

I called this strategy… marketing to the Joneses…

Social media has essentially turned suburban developments into high speed, digital "Keeping Up with the Joneses" arenas. The "humble brag" is a real currency. People don't just buy a custom coffered ceiling because they love woodwork…they buy it because of how it makes them feel when guests walk in, or how it looks in the background of their next Instagram post.

We see it every day on feed. The "thirsty" posts, the hidden innuendo photos. "Hey, look at my kids playing!" (But really, look at my brand new $10,000 custom library in the background). "Look at this cute puppy!" (But make sure you see the flawless accent wall behind it). People crave status, and they love to show how they live. REAL TALK… it’s just the crazy world we live in… fortunately, and unfortunately, you have to have some kind of credibility… I just can’t get up on stage and start talking without building some kind of trust and credibility. But the truth is, I was invited to the stage. Therefore, I should not have to prove myself to anyone or anything… just give people value, but I digress… back to woodworking… Let’s be real, Suburbia runs on a quiet, unspoken competition. "What does my neighbor have? Did you see their new kitchen? Did you see her office setup?" YOU KNOW WHO YOU ARE…

If I were trying to dominate a neighborhood, I’d take my first job there at a discount just to get my foot in the door. Why? Because once Mrs. Smith gets a jaw dropping accent wall, she isn’t keeping it a secret. It’s going to show up in the background of her next "Look at my cute dog" post. It’s going to be the backdrop of her next family photo. Modern social media is built on the "humble brag." People love to showcase their lifestyle. As a tradesman, you shouldn't fight that you should fuel it. Build the backdrop they want to show off, land one anchor home in a development, and let the neighborly envy do the rest of the marketing for you. Work smarter, tap into the psychology of the neighborhood, and let "Keeping Up with the Joneses" fund your next truck.

Every single day I wake up and go about what most people would probably call a “normal day” … but my normal day is diffe...
05/23/2026

Every single day I wake up and go about what most people would probably call a “normal day” … but my normal day is different. My normal day consists of thinking about how other people are going to grow. How other businesses are going to scale. How other families are going to win.

I was talking to my friend and client Adam this morning around 8:30 on a Saturday… and I reminded him of something…

Nobody else on this planet is thinking about how to grow his business right now except me and him.

Think about that for a second.

While most people are sleeping in… scrolling… wasting time… my mind is already moving. How do we help people? How do we get them more visibility? How do we make them impossible to ignore? How do we create omnipresence?

And the truth is… Jordan and I don’t do this just because we own a marketing agency.

This is how we tick.

We do this with people that don’t even pay us.

We are constantly thinking about our friends’ businesses… looking at buildings, walls, trucks, billboards, events, podcasts, community projects, partnerships, social media ideas… all as blank canvases for somebody else’s brand to grow.

We have an obsession.

People always ask us… “Where’s the data? Where’s the proof your ideas work?”

Look around us.

The proof is all around you.

The businesses that become omnipresent are the ones that become obsessed with community involvement. They stop making everything about themselves and start becoming part of something bigger than themselves. You take these grassroots marketing campaigns and then engulf them into the digital world as well and everything will change for you.

I’ve been doing this for over 20 years.

I was doing the math yesterday and honestly it hit me pretty hard…

Since I was 23 years old… back in my Lexington Homes days… we were already talking about community… giving back… helping others… being visible… becoming involved.

Now I’m about to turn 48 next week…

And somehow the mission never changed.

The only thing that changed is the scale.

What used to be local communities became statewide communities… and now national communities. My brain never shuts off trying to figure out how to help people experience the same growth and visibility we created on a local level.

I truly wish more people had this level of obsession about helping others win.

But when all else fails… at least know this…

TradeUp Marketing has that obsession.

And we carry it proudly.

Not because we think we know everything…

But because we care enough to never stop trying to figure it out.

Every job you complete is more than just a paycheck.It’s content. It’s proof. It’s marketing.Here’s what that looks like...
05/23/2026

Every job you complete is more than just a paycheck.
It’s content. It’s proof. It’s marketing.

Here’s what that looks like:

Capture the job
Show the before & after
Tell the story
Highlight the details
Build trust with real proof

Then turn it into:

Content that attracts
Pages that convert
Ads that generate leads
SEO that compounds over time

Your work already sells.
You just need people to see it.

TradeUp Marketing

If you’re not closing consistently, you’re leaking revenue.Here’s what actually turns leads into booked jobs:Respond fas...
05/22/2026

If you’re not closing consistently, you’re leaking revenue.

Here’s what actually turns leads into booked jobs:
Respond fast
Follow up consistently
Use multiple touchpoints
Build trust
Guide them to the next step

It’s not about luck.
It’s about process.

Fix your follow-up, and you fix your pipeline.

TradeUp Marketing

05/21/2026

What you see vs. what it takes.

Behind every clean, high-performing video
is a whole lot you don’t see.

Planning the shots
Capturing the right angles
Directing the message
Editing every detail

Then… the final result.

Content that looks sharp
Grabs attention
And actually drives calls

Behind the scenes is the work.
The final shot is what gets you paid.

TradeUp Marketing

05/20/2026

There are certain people you watch from a distance for years… people you know you’re somehow aligned with even before you ever shake their hand. You watch the way they think… the way they speak… the way they move… and something inside of you says… “I understand that frequency.”

That was us with Brad Lea.

Years ago I was just another guy watching his content thinking to myself… this dude is impactful. Real. Sharp. Different. You could feel it through the screen.

What’s surreal is how life works when you stay consistent and keep showing up…

A single video comment years ago caught the attention of Maria Kirby of The Elliot Group… and that one interaction created a ripple effect I could’ve never predicted. That moment led to conversations… speaking engagements… relationships… stages across the country… introductions to people operating at levels I once only watched online.

And eventually… it led me to Brad.

Not just meeting him…

But sitting in his office multiple times having real conversations…

Being on stages with him…

Getting invited onto Dropping Bombs…

Building a genuine relationship.

That’s the part people don’t understand about life and business… sometimes one moment changes the trajectory of everything. One comment. One video. One introduction. One person believing in you enough to open a door.

Now when I look at Brad… I don’t look at him like someone I simply watched online anymore. I look at him like a comrade in arms. A guy I respect deeply. A man I simply want to bring value to… because all he’s ever done is bring value to me.

And then watching Jordan meet him afterward and absolutely preach the gospel to him in Jordan Lung fashion… it all just became one of those moments where you sit back and realize how crazy this journey really is.

God is good.

And I’ll never stop showing gratitude to the people who opened doors… especially Maria Kirby and Brad Lea.

The video heard around the world turned into relationships heard around the country…

Brad Lea is one of the REAL ones. 💪🏼❤️🙏

Address

16703 Early Riser Avenue Ste 552
Land O' Lakes, FL
34638

Telephone

+17275001650

Website

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