Paper Jacket

06/18/2026

Flashy won’t fix bad strategy. Tampa businesses that are thriving in 2025 aren’t chasing gimmicks. They’re doubling down on credibility, clarity, and connection.

Strategic videos. Thoughtful podcasts. Smart messaging. Here’s why smarter, not louder, is the new competitive advantage.

Loud marketing doesn’t build brands, but smart marketing does. Learn how Tampa businesses are using strategic video and podcast content to lead, not just shout.

06/17/2026

Every great shoot starts with one person saying, “Okay hear me out…” 🎬

06/16/2026

Most entrepreneurs are great at vision.

But that’s also the problem.

In this episode of 𝗧𝗵𝗲 𝗣𝗮𝗽𝗲𝗿 𝗝𝗮𝗰𝗸𝗲𝘁 𝗣𝗼𝗱𝗰𝗮𝘀𝘁, we sit down with 𝗠𝗮𝗻𝗻𝘆 𝗗𝗲 𝗟𝗮 𝗩𝗲𝗴𝗮, serial entrepreneur and founder of 𝗥𝗶𝗽𝗽𝗹𝗲 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 𝗖𝗼𝗮𝗰𝗵𝗶𝗻𝗴, to unpack one of the biggest blind spots in business: 𝘀𝘆𝘀𝘁𝗲𝗺𝘀 𝗮𝗻𝗱 𝗼𝗽𝗲𝗿𝗮𝘁𝗶𝗼𝗻𝘀.

Manny shares his journey from engineer at GE to running a family restaurant—and eventually becoming a business coach helping companies identify the weak points that either help them grow… or quietly destroy them.

We dive into:

- Why most entrepreneurs are 𝘃𝗶𝘀𝗶𝗼𝗻𝗮𝗿𝗶𝗲𝘀, 𝗻𝗼𝘁 𝗼𝗽𝗲𝗿𝗮𝘁𝗼𝗿𝘀
- The #1 reason businesses stall (hint: it’s not marketing)
- How poor systems create chaos—even in successful companies
- Why 𝘆𝗼𝘂 (𝘁𝗵𝗲 𝗼𝘄𝗻𝗲𝗿) might be the bottleneck
- The difference between having a business… and having an operating system
- How Manny helps companies transform in the first 90 days

If you feel like your business is working harder than it should—or everything depends on you—this episode will hit home.

📍Filmed at 𝗣𝗮𝗽𝗲𝗿 𝗝𝗮𝗰𝗸𝗲𝘁 𝗣𝗼𝗱𝗰𝗮𝘀𝘁’𝘀 𝗽𝗼𝗱𝗰𝗮𝘀𝘁 𝘀𝘁𝘂𝗱𝗶𝗼 𝗶𝗻 𝗗𝗲𝗟𝗮𝗻𝗱, 𝗙𝗹𝗼𝗿𝗶𝗱𝗮, where real business conversations happen.
🌐 Learn more about Ripple Leadership Coaching: https://myripplecoach.com
🎬 Produced by: https://paper-jacket.com

06/16/2026

The problems you ignore in business don’t disappear.
They usually turn into leadership problems later.

Hiring, finances, operations… it all catches up eventually.

📺 Find the full episode on YouTube:
https://youtu.be/eMbCL6Ei62w

06/12/2026

Most business owners love the vision.
Very few love the systems.

That’s usually why growth starts breaking things behind the scenes.

⚡ Watch the full episode on YouTube:
https://youtu.be/eMbCL6Ei62w

06/10/2026

You know a shoot’s going well when the client stops worrying about the camera and starts talking like themselves.

06/09/2026

We just dropped a new episode. 🎙️

Most entrepreneurs are visionaries.
Very few are actually good at systems.

Jeremy talks with Manny De La Vega about the operational weak points that quietly hold businesses back and what it really takes to grow sustainably.

📺 Watch the full episode here: https://youtu.be/eMbCL6Ei62w

06/08/2026

Tampa and Central Florida agencies don’t need in-house teams to deliver video. Here's how outsourcing video production helps agencies scale faster and deliver better results.

Tampa and Central Florida agencies don’t need in-house teams to deliver video. Discover how outsourcing video production helps agencies scale faster and deliver better results.

06/04/2026

The best shoots usually start the same way: good people, clear direction, and someone saying, “Alright… let’s make this fun.”

06/04/2026

Saving a few bucks on video production sounds smart until your brand looks like a high school film project.

In 2026, Tampa businesses that think long-term know one truth: bad video doesn’t just cost money. It costs trust. Here’s how to protect your brand before you hit record.

Choosing cheap video production can cost your brand far more than money. Discover how Florida businesses avoid the hidden risks and build credibility from the start.