The Odigo Group

06/02/2026

It’s – meet Allie Lemieux, Senior Consultant at The Odigo Group. Allie works within the Microsoft Elevate program – Microsoft’s $4 billion initiative to bring AI skills and tools to K-12 schools, community colleges, and nonprofit organizations around the world. Microsoft Elevate is one of the most ambitious corporate AI skilling commitments in history. The partners and organizations Allie supports are the ones turning that commitment into classroom reality.

06/01/2026

Four weeks left in Microsoft’s fiscal year. Every partner conversation we’re having right now is about the same thing: FY27 planning.

What’s the GTM strategy?

Where does the co-op funding go?

How do we do more with a team that isn’t getting bigger?

These are the right questions. Here’s where we do our best thinking.

05/28/2026

Ten years ago, the World Economic Forum predicted that 65% of today’s primary school students would work in jobs that didn’t exist yet. That prediction is showing up in your customers’ org charts right now – and most campaigns weren’t written for it.

If your messaging still targets the buyer from two years ago, it’s time to rebuild.

https://blog.theodigogroup.com/frontier-transformation-partner-campaigns?hs_preview=KJaZGfCc-213714878551

05/27/2026

Work is being redefined faster than most campaigns can track. New solutions. New buyers. New titles that didn’t exist eighteen months ago.

If your messaging was built for last year’s customer conversation, it’s already behind. Tomorrow we’re breaking down what’s changed – and what to do about it before the fiscal year closes.

05/26/2026

It’s – and today we’re not spotlighting one person. We’re spotlighting what happens when you build a team worth keeping. Odigo turned 10 in 2025. And as we looked around at the people who showed up every day – building client relationships, serving partners, and helping grow something genuinely special – we kept saying the same thing: We couldn’t do this without you.

Odigo team members who reach their 10-year anniversary will receive an equity stake in the business they helped build. The people who invested years of their careers here should share in what we’ve built together. We have several team members approaching this milestone, and we couldn’t be more proud.

05/25/2026

Honoring the men and women who gave everything in service to this country. From all of us at The Odigo Group – thank you.

05/22/2026

Microsoft’s own blog makes the case clearly: Plan your co-op activities early, create an end-to-end marketing engine, and don’t leave funds sitting unused. Unclaimed co-op does not roll over.

FY26 H2 closes June 30. If you’re a Microsoft partner with co-op funds available – and no plan to use them – that budget disappears July 1. Let us help.

https://www.microsoft.com/en-us/americas-partner-blog/2025/05/07/maximize-the-impact-of-your-co-op-funds-earn-and-invest-available-funds-today/

Learn how to accelerate your GTM strategy with Cooperative Marketing Funds (Co-op), including FY25 changes, eligible activities, how to view, and when to use your funds.

05/22/2026

Microsoft co-op funds expire June 30 – and most partners already know they have money sitting in Partner Center. What gets in the way is their lack of runway. You need a real program, properly documented, with enough time to execute before fiscal year close.

Our GTM programs are structured for 100% co-op reimbursable under Demand Generation from day one. June 15 is the practical deadline to get started.
Read the post. Reach out if you want a straight answer on what’s possible.

https://blog.theodigogroup.com/coop-funds-expire-june-30

Microsoft COOP funds expire June 30. Learn what’s covered, why funds go unused, and how Odigo’s GTM programs are 100% COOP-reimbursable under Demand Generation.

05/20/2026

Industry estimates suggest 60% of market development funds go unused by channel partners every quarter. The problem isn’t availability. It’s activation – partners without dedicated marketing resources or a clear plan let the funds expire. Microsoft’s FY26 H2 co-op usage window closes June 30. There are six weeks left. We can help you spend it!

05/19/2026

It’s – meet Kacy Johnson, Megan Compton, and Tina Hinojos, Partner Managers supporting Microsoft Intelligent Security Association. Kacy, Megan, and Tina work directly with Microsoft Security partners to help them amplify their solution stories. is a unique community of industry-leading security experts, service providers, and software development companies from around the world.