The Odigo Group

06/16/2026

It's - meet Becky Wilson, Head of HR at The Odigo Group. Right now, Becky is heads-down on one of the most important events of the year: aligning contracts, onboarding team members, and making sure Odigo is fully positioned for another strong fiscal year starting July 1.

FY27 doesn't just require new campaigns. It requires the right people, in the right roles, with the right agreements in place. That's Becky's domain - and she's already making it happen.

06/08/2026

Checking in from London – where we’re visiting Kennedy Mulcahy, our Digital Marketing Intern, who just wrapped up her first year of University. She started at Odigo in 2023 and has been part of the team ever since, even from across the Atlantic. Watching someone you believe in level up in real time is one of the best things about building a team that invests in people early. Proud of you, Kennedy.

06/05/2026

Jay McBain at Omdia laid out the 2026 Marketplace opportunity clearly: $300B partner revenue opportunity by 2030, deals 75% larger when ISVs and channel partners co-sell together, and nearly 60% of marketplace transactions expected to be channel-enabled by 2027.

The partners who are building their Marketplace presence and GTM messaging now will have a compounding advantage heading into FY27.

Source:https://cdn-dynmedia-1.microsoft.com/is/content/microsoftcorp/microsoft/bade/documents/products-and-services/en-us/cloud/omdia-final-microsoft-marketplace-pem-whitepaper.pdf

06/02/2026

It’s – meet Allie Lemieux, Senior Consultant at The Odigo Group. Allie works within the Microsoft Elevate program – Microsoft’s $4 billion initiative to bring AI skills and tools to K-12 schools, community colleges, and nonprofit organizations around the world. Microsoft Elevate is one of the most ambitious corporate AI skilling commitments in history. The partners and organizations Allie supports are the ones turning that commitment into classroom reality.

06/01/2026

Four weeks left in Microsoft’s fiscal year. Every partner conversation we’re having right now is about the same thing: FY27 planning.

What’s the GTM strategy?

Where does the co-op funding go?

How do we do more with a team that isn’t getting bigger?

These are the right questions. Here’s where we do our best thinking.

05/28/2026

Ten years ago, the World Economic Forum predicted that 65% of today’s primary school students would work in jobs that didn’t exist yet. That prediction is showing up in your customers’ org charts right now – and most campaigns weren’t written for it.

If your messaging still targets the buyer from two years ago, it’s time to rebuild.

https://blog.theodigogroup.com/frontier-transformation-partner-campaigns?hs_preview=KJaZGfCc-213714878551

05/27/2026

Work is being redefined faster than most campaigns can track. New solutions. New buyers. New titles that didn’t exist eighteen months ago.

If your messaging was built for last year’s customer conversation, it’s already behind. Tomorrow we’re breaking down what’s changed – and what to do about it before the fiscal year closes.

05/26/2026

It’s – and today we’re not spotlighting one person. We’re spotlighting what happens when you build a team worth keeping. Odigo turned 10 in 2025. And as we looked around at the people who showed up every day – building client relationships, serving partners, and helping grow something genuinely special – we kept saying the same thing: We couldn’t do this without you.

Odigo team members who reach their 10-year anniversary will receive an equity stake in the business they helped build. The people who invested years of their careers here should share in what we’ve built together. We have several team members approaching this milestone, and we couldn’t be more proud.

05/25/2026

Honoring the men and women who gave everything in service to this country. From all of us at The Odigo Group – thank you.

05/22/2026

Microsoft’s own blog makes the case clearly: Plan your co-op activities early, create an end-to-end marketing engine, and don’t leave funds sitting unused. Unclaimed co-op does not roll over.

FY26 H2 closes June 30. If you’re a Microsoft partner with co-op funds available – and no plan to use them – that budget disappears July 1. Let us help.

https://www.microsoft.com/en-us/americas-partner-blog/2025/05/07/maximize-the-impact-of-your-co-op-funds-earn-and-invest-available-funds-today/

Learn how to accelerate your GTM strategy with Cooperative Marketing Funds (Co-op), including FY25 changes, eligible activities, how to view, and when to use your funds.