The Odigo Group

09/04/2026

Small crowd. Big conversations. Zero fluff.

Partner Vibe 2.0 → Sept 21–23 in Provo.

Join us: https://partnerin.io/vibe/register

PartnerIn

09/03/2026

We’ve never been to Partner Vibe, but we are big believers in partner networking and relationship building!

It’s not too late to register—check it out!

Partner Vibe 2.0 is back - and heading to the mountains of Provo! If you’re a Microsoft partner craving real conversations, real playbooks, and connection, this is your event.

Come join the . PartnerIn

📅 Sept 21–23, 2026
🔗

09/01/2026

Gearing up for events season, this team will be at ParnerIn’s Vibe 2.0 event in Provo UT this month! We’ll be creating entire campaigns for attendees on-site using ContentGen to create integrated messaging frameworks and campaign content in minutes—not months!

Reach out to schedule your free demo with Racheal Skoko, Laura Carson, Rebecca Wilson, and Christine Mulcahy

Hope to see you there! https://partnerin.io/vibe/register

08/31/2026

Settling back into the office after a summer of remote work takes some getting used to. Fortunately, we have this clown to keep us company, so there’s never a dull moment in the office.

08/31/2026

We are so excited to share ContentGen, the AI marketing platform we purpose-built for channel partner marketing this month!

Most conferences talk at you. Vibe is built for partners to talk with each other.

If you want authentic connection and actionable insight, come join us in Provo.

📅 Sept 21–23, 2026
🔗 https://partnerin.io/vibe/register

PartnerIn

08/28/2026

Demand gen isn’t a tap you turn on when you need pipeline. It’s a system you build before you need it.

Digitalzone’s work on contact-level intent and programmatic nurture is a good reminder of what it looks like when the infrastructure is actually in place — and what the gap costs when it isn’t.

Read it here: https://digitalzone.com/blog/layering-contact-signals/

Move beyond basic account intent. Discover a 3-step method to layer contact-level signals on your account targeting, featuring an SDR signal scoring matrix.

08/27/2026

Most partners decide to get serious about Q4 sometime in late September. By then, the content window’s closed, the co-op deadlines have passed, and the campaigns that should already be warming leads haven’t started.

Q4 doesn’t start in October. It starts about 60 days out — and most of what determines how the quarter goes is already locked in before anyone’s paying attention.

If you’re reading this in August, you still have time to do it right.

08/25/2026

Melissa Davis has a lot of exciting work in motion right now: supporting global technology clients and their partners’ marketing initiatives, planning for strategic industry events, and helping build more scalable ways of working as we head into FY27. Melissa is looking forward to what's next and keeping processes flowing into a busy events season.

08/21/2026

While we’re on the topic of Partner Ecosystems, take a look at what Forrester has to say: Partner ecosystems are growing more complex and more strategically important, and most programs haven’t built the foundation to keep up.

Their research breaks it down to three cornerstones of partner ecosystem success. Worth the read if you’re thinking about which relationships in your ecosystem are actually built to scale.

Read it here: https://www.forrester.com/blogs/partner-ecosystem-excellence-requires-a-strong-foundation/

08/20/2026

Most companies think their partner marketing is for one audience. It’s actually for four.



Platform partners need you speaking their language.

Integration partners need a “better together” story that doesn’t go stale.

Channel partners need sales tools, not awareness content.

Referral partners need trust built over time, not a pitch.

Work all four, and pipeline stops coming from one place. Here’s how to determine which partners to collaborate with and when: