The Media Advantage

03/17/2026

A new site is live: PullSmoke.com 🔥
We built this WooCommerce e-commerce experience from the ground up and had a blast along the way—producing the videos, capturing the photography, and designing the visuals that bring the Pull Smoke brand to life.

02/06/2026

Great food deserves great storytelling. Loved collaborating with Palio Grand Rapids — a must-visit when you’re in GR. Your taste buds will thank you. 🇮🇹

01/12/2026

Our friends at National Manufacturing Group keep growing! We are proud to be a small part in their success.

Troy, MI | January 12, 2026 – National Manufacturing Group, a leading multi-plant OEM supplier specializing in custom mo...

12/22/2025

Roughly a decade ago, we built Leo's Lansing first website — so when it came time for a refresh, we knew it had to be done right.

At the same time, Leo’s was ready for a brand-new menu, making it the perfect opportunity to redesign both together and keep the look and feel completely consistent.

Sarah kicked things off with a fresh menu design, then handed the art elements to Zain, who built out the new front-end website framework. The result?
• New menus printed on 15-mil synthetic stock with UV coating — waterproof, durable, and easy to clean (these things are tanks).
• A new brochure-style website that matches the interior vibe and character of Leo’s Lodge perfectly.

We really like this one — a full refresh that feels familiar, elevated, and built to last. 🍔🍻

12/17/2025

We look forward to producing this video project every year. We ❤️ Silver Bells in the City! Happy Holidays!

12/01/2025

We’re excited to share a special project made possible by a grant from the Michigan Economic Development Corporation and Old Town Lansing . Part of that support helped bring a new mural to life at the south entrance of Old Town, created by jasontgravesart.com —an Okemos native now based in Boulder, known for his striking geometric style.

We captured the entire process with time-lapse, drone, and handheld footage, and our Director of Video Productions, Sam Blessing crafted a fantastic video to commemorate it.

Two pieces of art from one grant.
Huge thanks to Old Town Mainsrtreet and MEDC for helping make it happen. Stop by and check it out!

11/22/2025

That’s a wrap for us on the 2025 Silver Bells in the City! We are already looking forward to ‘26!

11/14/2025

October is always a busy month at Media Advantage, and this year was no exception. We had the opportunity to fly over Lakes Superior, Michigan, and Huron—as well as several beautiful mid-Michigan locations—to capture imagery that reminds us just how lucky we are to do what we do. Here are a few of our favorites. Enjoy!

11/07/2025

Crunchy's is doing NIL marketing the right way! And the C4 (Carson Coopers Chicken Club) is delicious! Check it out at https://crunchyseastlansing.com/c4

11/05/2025

🚀 Making the Ordinary Extraordinary 🎬

At Media Advantage, creativity isn’t just what we do—it’s who we are. Our newest campaign takes the everyday and turns it into something unforgettable.

So naturally, we had a little fun with… a stapler. Because in our world, even the simple things have the power to tell an extraordinary story. And yes, we couldn’t resist asking…

“Have you seen my stapler?” 😏

10/27/2025

We had the opportunity to partner with the Clinton County Road Commission on a really exciting project! 🚧✨

Over the course of nine site visits, we captured drone footage documenting the progress of the road construction. For this shoot, we used Waypoints to create a unique time-lapse that showcases the transformation from start to finish — and used it as the backdrop for the construction shots.

Check it out and let us know what you think!