06/28/2022
In this post I’m going to take you through the most important steps you must follow in order to generate leads and sales strategically or pretty much on Auto-pilot.
Step 1 - Create your Customer Buyer Persona - List each and every aspect that your Ideal customer may look like. Make a list of their Interests, dislikes, dreams, Aspirations, and most importantly their pain points, because that is the problem your course or product is most likely going to solve.
Step 2 - Create a Lead Magnet - This is important Because by offering a lead magnet you are forming a bridge of AWARENESS to TRUST and LEGIBILITY for your Ideal customer to walk upon. It gives them a chance to make a decision whether they want more of you before you expect them to purchase. Some examples for Lead Magnets - In the case of a Digital Product, it could be a Free ebook, Guide, checklist, live or automated webinar, etc.
Step 3 - Generate traffic into your funnel using Facebook ads - What makes Facebook so powerful is the ability to target people based on their interests. You can also consider most of the traffic on Facebook as warm traffic, as Facebook offers interest-based targeting.
Step 4 - Retarget your Audience - It is said that an average potential buyer only buys after looking at your ad 7 times or more. Using retargeting you can show personalized ads to people who have already visited your sales page and direct them back onto your order.
Step 5 - Set up email automation - The goal of an email sequence is to nurture your leads by nurturing your subscribers with value-based information in the initial 3 to 4 emails and redirect them back to your order confirmation page in the 5th or 6th email.
Step 6 - Focus on Social Media - By this I mean you make sure you're posting valuable content on your FB & IG. This plays a crucial role in making you look legit.
Step 7 - Create urgency - While retargeting keep in mind to introduce limited-time discounts that your potential customer will miss if they do not purchase or sign up in a specific period of time. Doing this will help you with quick conversions.
I hope this helps!
Let me know your thoughts in the comments section below.
Cheers!
