05/20/2026
๐๐๐ฆ ๐๐ฅ๐จ๐๐๐ฆ ๐ก๐๐ช๐ฆ ๐ ๐ฎ๐ ๐ญ๐ต. ๐ฎ๐ฌ๐ฎ๐ฒ.
๐๐ ๐๐ป๐ป๐ผ๐๐ฎ๐๐ถ๐ผ๐ป ๐ฅ๐ถ๐๐ถ๐ป๐ด ๐ถ๐ป ๐ฆ๐ผ๐๐๐ต๐ฒ๐ฟ๐ป ๐ก๐ฒ๐ ๐ ๐ฒ๐
๐ถ๐ฐ๐ผ: ๐๐ฎ๐ ๐๐ฟ๐๐ฐ๐ฒ๐ ๐ฆ๐๐๐ฑ๐ถ๐ผ๐ ๐ค๐๐ถ๐ฒ๐๐น๐ ๐๐ฒ๐ฐ๐ผ๐บ๐ฒ๐ ๐ฎ ๐ก๐ฎ๐๐ถ๐ผ๐ป๐ฎ๐น ๐ฃ๐ฟ๐ผ๐ฑ๐๐ฐ๐๐ถ๐ผ๐ป ๐ฃ๐ผ๐๐ฒ๐ฟ๐ต๐ผ๐๐e.
In a time when the film industry in Southern New Mexico has faced uncertainty and political controversy, one company has quietly emerged as a serious player in the future of media production. Las Cruces Studios is gaining attention from production and marketing companies around the country for its cutting-edge integration of artificial intelligence into film, television, and commercial production.
Sources close to the studio say the company has spent the last two years developing advanced AI-driven production workflows behind the scenes โ technology capable of dramatically reducing production costs while increasing creative output. Industry insiders now claim production companies from multiple states have begun taking notice of what is being built inside the Las Cruces facility.
According to studio sources, Las Cruces Studios has quietly been producing AI-enhanced commercial segments, television content, and film production material for outside companies while simultaneously expanding its own technological capabilities. The facility has reportedly become a hub for experimental production techniques that blend traditional filmmaking with rapidly evolving artificial intelligence systems.
One company already utilizing the studioโs capabilities is Winning Choice Marketing, a marketing firm now using Las Cruces Studios to develop marketing campaigns and creative content for a growing list of clients. Sources familiar with the operation say the partnership demonstrates how smaller regional studios are beginning to compete with larger media markets by leveraging AI technology and virtual production systems.
The rise of Las Cruces Studios comes during a turbulent period for the cityโs film infrastructure ambitions. In 2024, Governor Michelle Lujan Grisham announced an agreement involving 828 Productions, stating the company planned to bring approximately $75 million in capital investment into Las Cruces for film infrastructure development ahead of the November election.
However, after nearly two years, city officials reportedly concluded that the promised level of development and investment had not materialized as expected. The situation created growing frustration among some city leaders and members of the public who had hoped the project would rapidly transform Las Cruces into a larger production destination.
Meanwhile, Las Cruces Studios appears to have continued operating and expanding largely outside the spotlight.
The studio has served as the primary production facility for The Las Cruces Channel since 2009 and remained fully operational during the COVID-19 lockdowns, when many productions across the country shut down. During that period, the studio reportedly expanded its live broadcasting operations across platforms including Facebook, YouTube, and X, formerly known as Twitter.
A source connected to the studio stated that while much of the public attention remained focused on large outside investment announcements, Las Cruces Studios was โquietly building the future of production from the inside out.โ
Industry observers now say the companyโs AI development strategy could position Las Cruces as an unexpected emerging center for next-generation media production in the Southwest โ particularly as studios nationwide search for faster, more cost-effective methods of producing commercials, television content, and digital media.
While officials continue debating the future of large-scale film infrastructure projects in the city, Las Cruces Studios appears to be proving that innovation may already be taking place behind closed doors.
