Allure Advertising

11/14/2023

BLACK FRIDAY CAME EARLY!

We’re offering special pricing for startups - but only until December 1st, so hurry up and schedule your free consultation!

11/13/2023

🌟 Exciting News! Google Ads is revolutionizing your digital marketing game with the transition from Discovery to upgraded Demand Gen campaign types! 🚀✨

Designed to amplify your creativity and drive demand, this AI-powered campaign is set to redefine how you connect with your audience 🌐✨

Gear up for a tech-forward 2024! Automatic upgrades for all remaining Discovery campaigns kick off early next year. 🌐🤖 Stay tuned for more resources and best practices to make your transition smooth.

08/22/2023

Google is always testing something, and their most recent experiment is the size of the “Skip Ad” button on YouTube Ads.

I’ve included a screenshot of the “Skip Ad” button that we all know and love as well as the one that they’re testing, so you can compare.

This could be a win for advertisers, because the smaller button is significantly less noticeable which may decrease the number of people pressing skip and increase the number of people actually watching the ads, clicking on them and (hopefully) converting.

Haven’t seen it yet? Me neither, it’s still in Beta - but it’s very likely that we will run across it soon.

If you’d like more details, read Search Engine Land’s blog post: https://searchengineland.com/youtube-trials-smaller-skip-ads-button-430998

07/31/2023

🚀 Exciting News from Google! 🚀

Performance Max just got even more powerful with two incredible upgrades!

💪📈 Now, advertisers can boost their campaign performance and ROI across channels by incorporating Dynamic Search Ads (DSA) and Google Display Ads (GDA) into Performance Max. 🔥

 
                 

07/31/2023

Google has recently introduced two powerful upgrades to Performance Max, and we couldn't be more thrilled!

Now, advertisers can enhance their campaign performance and boost ROI across channels by incorporating Dynamic Search Ads (DSA) and Google Display Ads (GDA)

The good news is that these upgrades are voluntary, meaning you have the choice to opt-in and take advantage of the benefits they offer.

🔧 Key Features and Benefits:
1️⃣ Inventory-Aware Ad Serving: With this feature, you can ensure that out-of-stock product pages won't appear in Search ads. Google's AI automatically factors in your product inventory, saving you time and effort.
2️⃣ More Converting Search Queries: Performance Max's AI utilizes your campaign's creative assets to identify high-converting search queries. This is especially valuable for brands with landing pages that have minimal content.
3️⃣ Enhanced Control: Now, you can find created text assets in the asset reporting table, giving you the flexibility to delete text assets as needed.
4️⃣ Serving User Intent Effectively: Performance Max uses automatically created assets to customize Search ads, better aligning them with consumer intent.
5️⃣ Better Insights: Google is introducing more search categories and the ability to apply date ranges. Plus, advertisers will soon be able to download these insights via the Google Ads API.

🗣️ What Google Has to Say:
"To help you guide Google AI, we want to make it easy for you to provide inputs that tell Performance Max what matters – or doesn’t matter – to your business." "With these improvements, more advertisers are shifting single-channel campaigns to a unified campaign strategy in Performance Max to improve ROI and fully optimize performance across channels."

📈 Impressive Results:
The numbers speak for themselves! Advertisers who upgraded DSA campaigns to PMax in Beta saw an average increase of over 15% in conversions and conversion value, all at a similar CPA/ROAS. For Google Display campaigns, the average increase in conversions was more than 20%, showcasing the immense potential of Performance Max.

07/19/2023

🚀 Google launched first, but guess who's catching up now? 🔥🎉 Microsoft Bing just dropped their own version of the campaign type! 🥳 Check it out here 👉🏾https://lnkd.in/gB7mqjN2

07/19/2023

Google launched performance max in November of 2021, nearly two years later Microsoft Bing has officially launched their own version of the campaign type.

You can read more about it here - https://lnkd.in/gB7mqjN2

07/13/2023

A lot of our clients have been in a frenzy about Google Analytics’ UA to GA4 Migration. Here are the biggest changes:

🎯 Users vs. Sessions: GA4 introduces the "Users" metric, enabling accurate tracking of user engagement across platforms and devices, as a single user can have multiple sessions. Say goodbye to limited session-based measurements! 🌐✨

📚 Instead of just measuring page views, GA4 tracks engagement metrics, measuring video plays, scrolling, and clicks – giving you the full picture! 📸💥

💰🛍️ E-commerce tracking: GA4 streamlines e-commerce tracking by default, eliminating the need for additional setup. Easily analyze revenue, transactions, and product performance without hassle. 💵💥

📊🔍 Customize your funnel analysis with GA4! Define your own steps and events, and gain deeper insights into the conversion process and user behavior. 🎯

If you'd like to learn more - check out our blog post:
https://allure-ads.com/google-analytics-ua-vs-ga4-metrics-whats-different/

04/26/2023

Google Ads is constantly evolving, and they are currently testing a new feature that will make it easier for users to find products and services similar to the ones they're searching for.

The feature is called "Similar," and it is currently appearing alongside shopping ads. By clicking on the "show similar" button, users will see a dynamic carousel that showcases a range of products similar to the one they were initially looking at.

The "Similar" button will enable searchers to navigate through shopping ads and find what they're looking for more quickly. For instance, if a user is searching for a specific type of shoe, the "Similar" button will show them a range of shoes that are similar to the ones they initially searched for.

This new feature will not only improve the user experience but also provide advertisers with more opportunities to showcase their products to potential customers. The dynamic carousel of similar products will enable advertisers to present their products to a broader audience, increasing the likelihood of making a sale.

Currently, Google is testing the "Similar" button, and it is only appearing alongside shopping ads. However, if it proves to be successful, it may be rolled out more broadly across Google Ads.

If you'd like to read more, check out our blog post:
https://allure-ads.com/new-google-shopping-ads-update-similar-button/

04/20/2023

👀 Exciting news! Google Ads Performance Max is getting a major upgrade! 🚀 New targeting options, YouTube audio ads integration, dynamic ad creatives, and asset level reporting to measure ROI! 📊

04/20/2023

Considering most of our paid search clients are allocating between 30-50% of their budget on the Google Side to Performance Max - I was extremely excited when I found out about a bunch of updates that Google will be making.

These updates include the ability to create campaigns that target specific demographics, geographic locations, and devices, as well as a new integration with YouTube's audio ads.

Additionally, there are new options for optimizing campaigns for conversions, as well as the ability to use dynamic ad creatives that automatically adjust to fit various ad formats.

The icing on the cake for me was finding out that they will also be providing us with asset level reporting. This will allow us to see which assets (headlines, descriptions, creatives, videos, etc.) generated conversions as well as the revenue and ROAS each asset has driven.

While these updates were announced a little over a month ago, Google has yet to tell us when we can see these features in the platform.

04/17/2023

Google is testing a new verification badge for Google Ads to help users identify legitimate businesses.

The badge will be displayed on the advertiser’s Google Ads profile, indicating that the business has undergone Google’s verification process and has been authenticated as a legitimate business.

The goal of this badge is to increase user trust in the ads they see and reduce the potential for fraud.

The test is currently limited to a small group of advertisers in the US, and there is no word yet on when or if the feature will be rolled out more broadly.

If you’d like to know more about the verification badge, check out this article from Search Engine Land:

Google is continuing to test badges for verified advertisers. Here's what the latest Google Ads badge looks like.