03/16/2024
Know that it is not the platform but the attention spent with it that is important.
If the platform fails, educate yourself on where the attention will land.
Then adjust your strategy to mirror that shift in attention.
The attention doesn’t erode, it goes elsewhere. Figure out WHERE ITS GOING.
Let’s stop screaming and making it personal.
PIVOT!
Gary V is deep in it and has mega value behind all his suggestions. LISTEN AND TAKE ACTION.
11.8K likes, 629 comments. “So much stress around what's gonna happen to TikTok from ad agencies, from creators, small businesses .. the reality is, it's out of any of our control. What CAN we do? Always follow the attention!”