Pet Pro Media

Pet Pro Media Pet Pro Media founder, Jolanta Smulski, is a speaker & business strategist dedicated to helping Pet Pros unleash their marketing + sales potential.

Check out upcoming education 👉 petpromedia.com Founded by Jolanta Smulski in 2020, Pet Pro Media is dedicated to helping pet businesses thrive in the ever-evolving digital landscape. We specialize in lead generation, sales, and retention strategies that boost revenue and expand market share for our clients. Specialties include and are not limited to:
★ Establishing brand positioning
★ Building m

arketing funnels
★ Optimizing sales processes
★ Leading 6-figure launches
★ Creating customer loyalty

Book a consultation ➞ [email protected]

10/17/2025

Make sure to buckle up because I’m coming for you, 2026! 👀

If you’ve been to any of my talks, you know I like to bring the energy and get everyone in the room right up there with me.

I had such a profound experience at an event called Unleash the Power Within by last weekend, my standards for business and life were raised yet again!

I’ve been doing these programs since 2022 and have seen incredible results year after year. But my goodness, this time my world has been opened up to a whole new level and I can’t wait to bring this to every aspect of my businesses, education and speaking, and the clients I serve.

If you’re reading this, you’re in for a ride, so get ready! 💪🏻

Which mistake are you making? 🤔I see  #2 ALL the time with pet pros.If you’re using AI for marketing but it still feels ...
09/30/2025

Which mistake are you making? 🤔

I see #2 ALL the time with pet pros.

If you’re using AI for marketing but it still feels scattered, inconsistent, or like it’s not actually saving you time... you’re not alone.

This Wednesday, October 1st at 4pm ET, I’m breaking down exactly how to fix these mistakes in a free 90-min masterclass: The State of AI in Pet Marketing 2025

We’re building a 90-day AI system together, with channel-ready moves, weekly workflows, and practical prompts you can start using the next morning.

Plus one attendee gets a live hot-seat where I build their system in real time.

60+ pet pros already registered. Join us! webinar.petpromedia.com

Tag a pet business owner who needs this 👇

📣 NEW TRAINING ANNOUNCEMENT!On Wednesday, October 1st (4:00–5:30 pm ET), I’m hosting The State of AI in Pet Marketing 20...
09/25/2025

📣 NEW TRAINING ANNOUNCEMENT!

On Wednesday, October 1st (4:00–5:30 pm ET), I’m hosting The State of AI in Pet Marketing 2025: a live masterclass for pet brands, retailers, and service providers.

In just 90min, we’re going to power up your marketing in Q4 and beyond with:
• Channel-ready moves based on current consumer shifts (email, social, in-store, e-comm)
• Workflows to cut hours from strategy → production → distribution → optimization with AI without losing your voice
• A simple 90-day plan with weekly metrics to decide what to keep, cut, and iterate

BONUSES: One registrant joins me for a hot-seat demo! And every live attendee gets my exclusive Prompt Playbook to execute the plan faster.

Save your seat for Oct 1: link in bio / webinar.petpromedia.com

SUPERZOO 2025 IS HERE!It’s officially show week, and I’m ready to bring high-energy learning, connection, and a little V...
08/12/2025

SUPERZOO 2025 IS HERE!

It’s officially show week, and I’m ready to bring high-energy learning, connection, and a little Vegas-style fun to .

Whether you’re joining for my AI marketing masterclasses, panel discussion, or the Pet Industry Network pop-up mixers, I’d love for you to stop by, say hello, and take away ideas you can put into action right away.

Swipe through for my full schedule and share it with your pet pro friends who are attending the show. Let’s make sure we connect!

And no worries if you’re not attending this year, because I’ll be sharing highlights, takeaways, and behind-the-scenes moments right here in my stories so you can follow along.

Can’t wait!

Missed the first round of Fetch the Future? Let’s fix that. 👇I’m hosting an encore webinar this Monday, April 28 at 1pm ...
04/24/2025

Missed the first round of Fetch the Future? Let’s fix that. 👇

I’m hosting an encore webinar this Monday, April 28 at 1pm ET – and if you’re a pet business owner who wants to grow smarter (not just work harder), you’re going to want in. 

You’ll learn:
⚡️How AI can help you plan better content, faster
⚡️Where it fits into your sales and customer retention strategy
⚡️Real examples of how pet pros are using tools like ChatGPT & Claude to save time and stay consistent

Oh – and I’ll be doing a LIVE demo using one attendee’s marketing challenge to show you exactly how to apply AI in your biz.

👉 webinar.petpromedia.com

Can’t wait to see you there!

I was surprised when I spoke at  by how many pet pros are exploring AI tools but are still not exactly sure how to use t...
04/22/2025

I was surprised when I spoke at by how many pet pros are exploring AI tools but are still not exactly sure how to use them strategically to get better marketing results.

This is why I’m hosting a free session to share real, practical, pet industry-specific guidance on how to make AI work for YOU, because I believe anyone can master it!

Fetch the Future: Unleashing Pet Business Growth with AI
 🗓 Wednesday, April 23 | 1–2pm EST
 🔗 Register here: webinar.petpromedia.com

Even if you are a pro AI user, I challenge you to come and level up your marketing with AI even more 🙌

See you there!

📣 The pet businesses winning in 2025 aren’t outspending their competition, they’re outsmarting them with AI-powered mark...
04/10/2025

📣 The pet businesses winning in 2025 aren’t outspending their competition, they’re outsmarting them with AI-powered marketing.

That’s exactly why I’m hosting this FREE webinar: “Fetch the Future: Unleashing Pet Business Growth with AI” on Wednesday, April 23rd at 1PM Eastern!

We’ll look at how savvy pet retailers, groomers, and service providers are leveraging AI to:

✅ Create targeted marketing that converts browsers into buyers
✅ Develop content that attracts your most profitable client segments
✅ Build deeper connections with pet parents while spending less time on marketing

If you’re a Pet Pro serious about growing your biz in today’s challenging market and economy, understanding how to use AI as your partner (not your replacement) is essential!

BONUS: All LIVE attendees will receive “The Pet Pro’s AI Marketing Toolkit” – a practical guide to help you turn your marketing efforts into measurable growth!

✨Register now at webinar.petpromedia.com

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