09/12/2020
Lead generation is the first step in the sales process, both quality and quantity are important factors. Quality leads are leads that a salesperson has a good chance of closing, which means they must at least have the potential to become customers. Every lead list will have a number of "junk" leads – people who are not qualified to buy the product or service for some reason – but the smaller the percentage of bad leads, the less time salespeople will waste while processing that list.
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