Spiro

Spiro Spiro is a global experiential agency built to drive growth. This is Spiro. Experience Brand Gravity, the uniquely Spiro bond between brand & customer.

We create experience-led growth engines that build Brand Gravity; the force that attracts customers, deepens loyalty, and drives repeat participation over time. A strategically-led, creatively-driven, leading global experiential agency. ​

We exist to cultivate powerful bonds between brands & their customers through the channel of experiential. ​

We partner with some of the world's most recognize

d brands, integrating attraction drivers & brand objectives to design events & experiences that yield real, brand value from our clients’ experiential spend. Through our proprietary Experiential Intelligence system—our science of attraction—we understand customer motivators, design to those behaviors, and position brands as the undisputed leader in the hearts & minds of their most important audiences. ​

Come.

06/19/2026

Happy Friday! And what a happy one it is!

We are so excited to share that Spiro has been named to Event Marketer's Top 100 IT List for 2026! 🥳

This list rewards the top 100 agencies that build experiences people come back for, not just the ones people notice.

And at Spiro, we call that Brand Gravity. it's the pull a brand earns when it shows up consistently, meaningfully, and in ways people actually want to participate in.

Proud to be list among some of the best. Go check our feature out!

https://www.eventmarketer.com/article/2026-it-list-inside-spiro/

And we are back (so back) for another "Welcome to Our Exhibit Activations Team," where we introduce one of our wonderful...
06/18/2026

And we are back (so back) for another "Welcome to Our Exhibit Activations Team," where we introduce one of our wonderful team members.

This week, we have the marvelous Kelly Villwock.

Question: Being a part of our Exhibit Activations NBD team comes with a lot of travel right? What's been your favorite city to visit for an exhibit (and why)?

Answer: San Diego is definitely my favorite city to visit for an exhibit. The weather is hard to beat, the city is beautiful, and being right on the water creates an atmosphere that feels both energizing and relaxing. As someone who was born and raised in Florida, I've always felt at home near the water, so San Diego's waterfront setting is especially appealing to me.​

Question: If you had to describe your travel style but through a movie character, who would it be?​

Answer: I’d compare my travel style to Hermione Granger. I’m highly organized and prepared in advance with a strong focus on details, but I also stay flexible and adapt quickly when priorities shift on the road. Plus, I wish I had that magical endless bag she carries!​

In an NBD environment, that balance is essential. It allows me to enter client conversations fully prepared, while remaining flexible to evolving needs onsite, whether that is an unplanned meeting, a new networking opportunity, or a last-minute schedule change.​

Question: Favorite way to decompress after a long work trip?​

Answer: After a long work trip, I reset by spending time with my husband and our 15-month-old son. Returning home and stepping back into our daily rhythm is the best way for me to recharge.​

Whether we’re spending time on the boat, running errands together, or playing at the park, those simple moments are all I need to fully reset.



06/18/2026

Marketers KNOW experiential works. Now, the question many are asking is: What makes some experiences outperform others?

Last year, our inaugural Experiential Marketing Impact Report (EMIR) delivered the data that showed experiences move people. This year, we're exploring answering the harder question: What factors make some experiences outperform others?

EMIR: The Deeper Dive draws on insights from 2,000 B2B and B2C attendees, revealing the experience factors driving trust, engagement, advocacy, and action. And it's paired with insights you can apply directly to your events.

And during Cannes Lions, we're giving brand and event marketing leaders an exclusive look with our Club Ichi partnership!

If you're in Cannes next week, let us know below to get first dibs on the insights. And sign up now to secure your spot for the full report: https://spiro.com/nspiro/the-experiential-marketing-impact-report-2

Our Brand Activations & Events (BAE) team BAEsically brought Italy to Boston for the night. 🥂For National Prosecco Week,...
06/17/2026

Our Brand Activations & Events (BAE) team BAEsically brought Italy to Boston for the night. 🥂

For National Prosecco Week, the team took over Capri Italian Steakhouse bringing together influencers and Boston's biggest Prosecco lovers for a night built entirely around Mionetto Salone.

Mionetto spritzes poured at every bar, with Italian music running the whole night. A calligrapher hand-lettered names onto mini Mionetto bottles guests took home, a live sketch artist worked the room, and a mirror selfie booth turned the night into a keepsake guests could carry out the door. Che figata! 🤌🏼

Six more stops on the calendar with Mionetto. Summer's just getting started. 🍹

P.S.: Check out how our EVP, Brand Activations & Events Jennifer Shankman, EVP, Executive Creative Director, Brand Activations & Events Justine Greenwald, and Global Chief Creative Officer John Trianes were immortalized in ink with that gorgeous sketch!

06/16/2026

Cannes Lions. The Croisette. And research that's about to change how you think about your next event.

Our Brand Activations & Events team is heading to the south of France and we're bringing receipts.

Last year's Experiential Marketing Impact Report (EMIR) showed that experiences matter. Now, EMIR: The Deeper Dive explores what makes them matter more.

First look drops Thursday. Watch this space.

1,700 people. One stage. No pressure, right?Boomi World is where Boomi's entire ecosystem shows up. including customers,...
06/11/2026

1,700 people. One stage. No pressure, right?

Boomi World is where Boomi's entire ecosystem shows up. including customers, partners, and prospects, essentially the people shaping the future of AI and integration. It's their biggest moment of the year and this past May, our Brand Activations & Events team was tasked with making sure it felt like it.

Handling everything from scenic design and speaker coaching to expo production and real-time onsite content editing, every detail was dialed in. Every touchpoint deliberate. Every moment earned.

Because attention is easy to buy. But when 1,700 people leave a general session already buzzing about what's coming next? That's not just a conference. That's what we call Brand Gravity.

On this Monday we are kicking off a new series where we introduce the people who make up our incredible Exhibit Activati...
06/08/2026

On this Monday we are kicking off a new series where we introduce the people who make up our incredible Exhibit Activations team via a quick digital Q&A session. And to start it off, please welcome to our social media stage….​

Andrea Long: Senior Director, Business Development​

Q: What is it about the Exhibit Activations and Trade Show Biz that gets you excited to come to work at Spiro everyday (we are going to safely assume you are excited at work due to energy you bring to your team and colleagues)?​

A: Honestly, I love the mix of people, pressure, and possibility. Trade shows are one of the few places where strategy, creativity, sales, marketing, and human connection all collide in real time. You can spend months planning an activation, but when those show doors open, it's game time and I love that energy.​

What gets me out of bed every day is helping clients create something memorable while helping my team grow and succeed. I enjoy the challenge of solving problems, building relationships across the globe, and seeing an idea go from a conversation to a crowded booth.​

That's the kind of work that's hard not to get excited about.​

Q: Give me your elevator pitch in why you can help a brand with their Exhibit Activations... but in food terms.​

A: I help brands become the charcuterie board of the trade show floor. You know the one… The one everyone gathers around. Everyone talks about it. Everyone takes a picture of it. And somehow it becomes the center of the party.​

Because nobody remembers the plain crackers. They remember the spread!​
​

https://spiro.com/solutions/custom-exhibits/?utm_campaign=exhibit_activations&utm_medium=organic_social&utm_content=custom_exhibits

Sipping Prosecco in the Miami heat – not a bad place to be! 🥂​Our Brand Activations & Events team took Mionetto, the wor...
06/04/2026

Sipping Prosecco in the Miami heat – not a bad place to be! 🥂​

Our Brand Activations & Events team took Mionetto, the world's #1 Prosecco, straight into the heart of Miami Swim Week. We created Mionetto Salone at The Standard Miami. A bespoke Italian wine window with waterfront views, a wellness experiences and Alesso closing out the night.​

With ten events in the calendar, we're just getting started.

ASCO 2026 brought together groundbreaking science alongside nearly 500 exhibits competing not just for attention but for...
06/02/2026

ASCO 2026 brought together groundbreaking science alongside nearly 500 exhibits competing not just for attention but for meaningful engagement.​
​
Through immersive storytelling using movement, sound, and scent, exhibitors created environments that fostered empathy and connected delegates more deeply to the patient journey.​
​
As AI and technology continue to reshape engagement, ASCO reinforced an important truth: technology may capture attention, but human connection is what creates lasting impact.​

https://bit.ly/4odocP9




Question to start off the week: How do you make the perfect concoction of education and enjoyment in a pharmaceutical ex...
06/01/2026

Question to start off the week: How do you make the perfect concoction of education and enjoyment in a pharmaceutical exhibit?​

Our Exhibit Activations team knows the recipe and it will be on display as ASCO wraps up.​

And unlike most great recipes… we don’t keep it a secret from our partners! ​

Contact us to gain access to award-winning recipes!​
​
https://spiro.com/solutions/custom-exhibits/?utm_campaign=exhibit_activations&utm_medium=organic_social&utm_content=custom_exhibits


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