Blue Media Online - Marketing Agency for Plastic Surgeons and Med Spas

Blue Media Online - Marketing Agency for Plastic Surgeons and Med Spas Helping Plastic Surgeons and Med Spas get and keep more patients with paid ads. Welcome to Blue Media Online! I have seen businesses struggle and lose it all.

We use marketing strategies and systems that will bring more revenue to your medical practice. Our goal is to help business owners, like yourself, build their online presence by using social networks. In other words, we want to help your business be known by the world. Most businesses don’t know how to attract clients and don’t know how to deliver results. This leaves them feeling confused and fru

strated because they want to grow their business but don’t know how to. And, if you are going to invest your trust and resources, you want someone that will thoughtfully explain what they can do for you. We understand how it feels to feel frustrated and hit a dead end. This is why I care about your business and want to see you succeed. All you need to do is scroll down and send us a message of how we can help you. We will get back to you ASAP.
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This will allow us to create a custom plan that fits your specific needs. Don’t waste any more time & resources trying to figure this out by yourself. Your business is suffering for it. Let us help you succeed by building your online community and attract the high quality customers you deserve.

12/24/2022

3 Ways Plastic Surgeons Can Attract More Patients With Paid Ads.

Did you know that the TSA has an instagram account with 1.1 M followers?Yes, the Transportation Security Administration....
07/18/2022

Did you know that the TSA has an instagram account with 1.1 M followers?

Yes, the Transportation Security Administration.

You know, the people at the airport that tell you to remove your shoes and put them in a bin.

They have an Instagram account…

Not only do they have an account, but it’s funny, educational and very entertaining.

Yet, I still hear people say that social media is not for them or their business. 😶

Imagine that…

Whatever your business is, if you want to stand out in this creative world and grow your business, social media is no longer an option.

It’s a must.

The problem is many think of it as a platform to just share whatever they feel like at the moment.

There’s a lack of intentionality and strategy behind it, which is why many don’t see any results.

If you want to leverage social media the right way, you need to be creative, unique, build authority and connect with your audience.

Otherwise, you’ll just blend in in an ocean of boring content that won’t grow your brand or result in more sales.

Get your marketing game on!

Want to know why your business is not capturing as many great quality leads?You lack social authority.Social authority i...
07/12/2022

Want to know why your business is not capturing as many great quality leads?

You lack social authority.

Social authority is your online reputation.

And your online reputation is built way before someone becomes a customer.

It’s built the moment someone comes across your brand.

- It’s what your prospect thinks about you.
- It’s how you make them feel.
- The level of trust you build with them.
- It’s instilled in what makes you unique.
- And how you can help them.

In other words, it’s all the little things that eventually position you as a leader in your industry.

So if you want to start attracting high quality leads for your business, start by building up your online reputation.

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Need help? Send me a DM and let’s talk!

Most people use social media to promote their business.But what most tend to struggle with is using creative hook points...
07/08/2022

Most people use social media to promote their business.

But what most tend to struggle with is using creative hook points that attract their ideal clients.

You see, we may think that just sharing our services and what we offer as business owners is enough.

In today’s world, where attention is spread thin and people scroll from one post to the next in a matter of seconds, that’s not the case.

You need to have different hook points and create content that’s engaging if you want to stand out.

Which is why you need to consistently adapt and focus on what delivers the best results if you want to stay top of mind and relevant on social media.

I do this with my clients by continuously testing what gets their audience to react, and what motivates them to engage and follow us.

Social media is changing quickly and so should the way you engage with your future customers.

Focus less on what’s easy to create and more on whats working best.

How can you stand out and grow your business in a 3-second attention span world?Where consumers spend only a fraction of...
06/28/2022

How can you stand out and grow your business in a 3-second attention span world?

Where consumers spend only a fraction of their time paying attention to your content or completely ignore it if it doesn’t resonate with them.

You need to stop checking every box “gurus” are telling you to check.

“Post 3-5 times a day” , “The more people you target the more more revenue you'll make”.

It’s out of touch advice.

Instead of focusing on quantity and feeling rushed to always have something to share or post, you need to be intentional and strategic with your content - otherwise it could hurt your brand.

That old saying where if you put enough content or run enough ads, something will eventually stick, is bad marketing advice.

It’s not practical and you’ll end up spending an absurd amount of time, money and effort for nothing.

Be thoughtful from whom you take your marketing advice.

Is it from someone that just talks marketing in general or is it from someone in your industry that has delivered the type of results you’re looking to get?

If you don't have a solid marketing strategy that generates consistent results for your business, send me a DM. Let's get you back on track.

Social media marketing is an important part of any business' online presence. It helps you connect with potential patien...
06/10/2022

Social media marketing is an important part of any business' online presence. It helps you connect with potential patients, build relationships with current clients, and promote your services.

This is what you need to know to start using social media to market yourself and your practice.

// Find Out Which Platform Is Right For You //

There are many platforms available to grow your business online presence such as TikTok, Instagram, Facebook, Linkedin, YouTube, Twitter, etc… Each platform has its own pros and cons, so choose wisely.

// Build A Strong Audience //

If you're looking to build an audience, then you need to start with a strong foundation. You should focus on building relationships with people who will become your future customers. This means focusing on quality over quantity.

// Create an Effective Facebook Ad Campaign //

If you're looking to grow your plastic surgery practice, then you should consider investing in advertising. You can use these tips to make sure your ad campaign is successful.

// Engage Them //

It's not enough to just post pictures of your work online. You need to engage with your followers by answering questions, commenting on posts, liking comments, and sharing other people's content.

// Measure Results //

If you're going to use social media as part of your marketing strategy, make sure you measure what happens. This will help you understand whether your efforts are paying off.

What strategies have you implemented that have worked for you?

Smaller advertising budget?There is one area to focus on that can yield one of the highest ROI’s with the least amount o...
06/10/2022

Smaller advertising budget?

There is one area to focus on that can yield one of the highest ROI’s with the least amount of buyer resistance.

// Retargeting campaigns //

There are different types of remarking campaigns you can focus on to capture the highest quality of leads while keeping costs low.

These are 3 of my favorite:

- Website retargeting.
- Social media retargeting.
- Email list retargeting.

Let’s get into it…

Website retargeting can be very effective since you’re placing ads in front of people that are taking specific actions on your website, such as spending a certain amount of time, click specific buttons or visit certain pages.

For example, if you’re looking to capture more Rhinoplasty leads, then you can retarget people that are landing on your Rhinoplasty website page or people that spend more than 1 minute but no more than 10 minutest total.

That eliminates any idle users or fake interest from people that immediately bounce from your site.

Social Media Retargeting is another good retargeting strategy you can implement. For platforms like Facebook, Instagram and TikTok, you can start by targeting people that follow you, engage with your content, watch your videos, or even people that watch your IG reels or stories.

That way if that audience is consistently engaging with you, you know there is some level of likeability / trust involved and you know they’re actively paying attention to what you share.

Email list retargeting is a fun one. Since platforms like Facebook have thousands of different data points about its users (like you and me), they can easily identify the people from your email list and show them your ads.

Think of the patients you have that may want to know more of your other services or people that never came in for a consultation that may be ready to move forward now.

The creative possibilities are endless.

You can use these retargeting campaigns strategically to create ads that don’t require high budgets and generate some amazing returns.

Give it a try!

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If you’d like to learn more about retargeting ads, feel free to send me a DM.

The amount of growth you want to experience in your business by using social media depends on how seriously you take con...
05/31/2022

The amount of growth you want to experience in your business by using social media depends on how seriously you take content output.

There is no such thing as a shortcut or doing things half-way in marketing.

When you approach an advertising or content creation strategy, unless you fully commit to it, you won’t generate the results you’re looking for.

In other words, if you want to attract more paying customers and book more consultations, you need to be a content output machine.

Of course, you can have someone do it for you or you can do it yourself, but there needs to be a strategy that builds your online reputation while generating qualified leads.

Choose the channels that work best for you, where your audience will find you and go all in on it.

Want to get to the next level with marketing?

Fully commit to being a content output machine.

There is no substitute for good quality marketing.❌ No amount of bought followers will ever replace building and growing...
05/26/2022

There is no substitute for good quality marketing.

❌ No amount of bought followers will ever replace building and growing your audience.

❌ No amount of specials or promotions will replace attracting the right type of buyers.

❌ Being sloppy with your ads and content won't replace correctly marketing your services to people that are willing to pay a premium for a unique experience and results.

There are no shortcuts if you want to have a lasting impact with your social media marketing efforts.

There is only consistent implementation of great strategies by marketers that know how to generate the results you’re looking for.

Everything else is a distraction.

Be willing to invest into your marketing and the results will follow.

People come up with these incredibly vague metrics that don’t translate into bringing more revenue to your medical pract...
05/24/2022

People come up with these incredibly vague metrics that don’t translate into bringing more revenue to your medical practice.

“We are reaching X amount of people…”

“We got X amount of impressions…”

The real question is, how does this impact your bottom line?

Some of these vanity metrics help guide the effectiveness of your strategy and provide better insight for marketing performance.

But besides that, those numbers won’t bring you more paying customers or increase your sales.

Those are not the main numbers to focus on.

What you really want to know is:

✅ How is this translating to more revenue to my business?
✅ How many qualified leads are we generating?
✅ How many consultations are we booking?
✅ What are we doing to improve and stay relevant?

Don’t fall into the trap of reading long reports with fancy marketing lingo.

The metrics that matter most are the one’s that can be easily tracked and have an impact in the growth of your business.

Happy Monday! ✌🏼

When referring to your customers in your advertisements, use language and copy that only your ideal prospects will under...
05/21/2022

When referring to your customers in your advertisements, use language and copy that only your ideal prospects will understand.

Simple but crazy effective.

You can easily funnel who would be a better fit for your services and products while quickly removing anybody else that doesn’t fit what you’re looking for.

A good way to think of it is by pretending you were talking to them face to face.

- Who exactly is this person?
- What separates them from everybody else?
- What type of experience do they want to undergo with your services?

You quickly start to notice that by being specific you intentionally disqualify those that wouldn’t be a good fit.

When you advertise, post content or write emails, you are in complete control of the language and experience your customers go through.

Don’t waste that opportunity.

Use it to your advantage and you’ll attract more qualified customers.

As more and more business start to advertise and create content online, being exceptional at marketing has become much m...
05/17/2022

As more and more business start to advertise and create content online, being exceptional at marketing has become much more important than ever before.

It’s a skillset that can differentiate your business from everyone else in the space, allowing you to attract more leads and drive more revenue.

You need to be strategic, creative, intentional and consistent to thrive with your marketing efforts.

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