SwaayHealth

09/11/2026

How Juno Health Built a Bold Brand by Listening to Market Frustration

Digital health is full of safe corporate campaigns. Getting noticed requires taking a firm stance. Juno Health recently captured the market's attention by adopting an unusually bold brand voice. Swaay.Health went behind the scenes to discover how the marketing team at Juno Health adopted a bold bran...

09/03/2026

Five Simple Fixes to Rescue Your Cold Media Pitches

Getting your news published takes more than just firing off a massive email blast. Stop wasting time on ignored messages and learn how to actually capture an editor's attention.

09/01/2026

Healthcare Marketing Trendsetters and Trailblazers – August 2026

Who landed new jobs this month? got a promotion? won an award? Here are healthcare marketing trendsetters and trailblazers for August 2026.

08/31/2026

Healthcare Marketing Jobs: August 13, 2026

Looking for a new healthcare marketing role? Looking to hire top healthcare marketing talent? Swaay.Health is here to help. Check out the hot new job postings for the week of Aug 13, 2026

08/31/2026

Healthcare Marketing Jobs: August 28, 2026

Looking for a new healthcare marketing role? Looking to hire top healthcare marketing talent? Swaay.Health is here to help. Check out the hot new job postings for the week of Aug 28, 2026

08/31/2026

Healthcare Marketing Jobs: August 21, 2026

Looking for a new healthcare marketing role? Looking to hire top healthcare marketing talent? Swaay.Health is here to help. Check out the hot new job postings for the week of Aug 21, 2026

08/27/2026

How Optimum Healthcare IT Grew to 220K+ LinkedIn Followers

After earning the 2026 Swaay.Health Award for Best Use of Social Media, Optimum Healthcare IT shares the strategy behind growing to more than 220,000 LinkedIn followers and why consistency, education, and employee voices matter more than chasing algorithms.

08/27/2026

Peter Birch on What Health Tech Marketers Get Wrong Down Under

Taking a digital health brand into Australia is far more complex than copying your domestic marketing playbook. Between distinct funding models, nationwide data initiatives, and unique geographic needs, foreign vendors face a steep learning curve. Swaay.Health connected with one of Australia’s lea...

08/24/2026

What stood out in our conversation with Stephanie Short-Romanello wasn't just the technology—it was the mindset.

Rather than waiting for providers to find them, Claim.MD actively looked for organizations they could genuinely help during challenging times. Their approach centered on education, trust, and solving problems—not pushing products.

That's a powerful reminder that the strongest healthcare brands are often built by helping first and selling second.

Watch the full interview to hear Stephanie share the full story.👇
https://swaay.health/2026/04/06/selling-healthcare-infrastructure-tech-how-claim-md-uses-education-to-stand-out/

08/24/2026

More people are turning to AI before they turn to their doctor. That makes credible healthcare content more important than ever.

Kelley O. Smith explains why marketers need to give AI reliable, clinically grounded information.

Watch the full interview with the leaders at Envision Health: https://swaay.health/2026/04/07/envision-health-embraces-the-age-of-ai-search/