10/04/2024
Let’s Talk About Text Baby
My book “Texts That Sell”, How Modern Text Strategies Can Revolutionize Sales Engagement in Automotive Retail. Will be available on Amazon Kindle and Audible in November 2024. I’d like to give free copies to any dealership who wants to better train their sales and BDC staff to communicate more effectively using text messages. Please email me [email protected] if you’d like to be on the list to receive a copy.
This book will teach your sales and BDC staff to build effective text communication and text marketing campaign personalization. It's not just some fancy buzzword that marketing gurus throw around to sound smart. Nah, it's the secret sauce that can turn a lukewarm lead into a red-hot prospect faster than you can say "commission check". But here's the thing - most salespeople are doing it all wrong. They're slapping a first name at the top of a message, asking the customer to reply or to call and then calling it a day. Spoiler alert: that ain't gonna cut it anymore.
My book is stuffed full of effective text message tools that every automotive retail sales and BDC professional needs to be successful. Texting is like a rollercoaster, I will teach them that the hook is the initial climb, and the rest of the message? That's the thrilling descent that leaves the customer breathless and wanting more, and to use language that paints a vivid picture, to make them feel the leather seats, hear the purr of the engine, imagine the wind in their hair as they cruise down the highway. We are excited to announce the launch of our new project!
