Everett Marketing Agency

08/12/2026

Reviews are the fastest way to climb Google's local map pack — that top-3 box everyone clicks.

Google weighs how many reviews you have, how recent they are, and the keywords inside them. A simple, consistent ask-and-respond system beats sporadic every time.

The review system 👉 youtube.com/

08/08/2026

Your database is a goldmine — and most agents let it sit there cold.

Every past client, old lead, and open-house sign-in in your Lofty is a potential deal or referral. A simple re-engagement play — a value email, a market update, a smart plan — wakes them up without cold-calling anyone.

The full play 👉 youtube.com/

08/05/2026

There's one Google Business Profile setting that quietly decides who finds you: your categories.

Your primary category is the biggest ranking signal on your whole profile. Pick the wrong one — or leave secondary categories empty — and you're invisible for searches you should own.

Category breakdown 👉 youtube.com/

08/01/2026

Speed to lead wins deals — and most agents lose them in the first five minutes.

Lofty can text a new lead back the second they register, automatically, while you're at a showing or asleep. That instant reply is often the difference between a conversation and a dead lead.

Setup walkthrough 👉 youtube.com/

07/29/2026

Posting on your Google Business Profile every few days is free local reach most agents skip.

What to post: just-listed / just-sold, a quick market update, a neighborhood spotlight, one helpful buyer or seller tip, or a behind-the-scenes. Google rewards active profiles, and local buyers and sellers see you.

Full list 👉 youtube.com/

07/25/2026

If you're on Lofty and not running smart plans, you're doing follow-up the hard way.

Three to turn on this week: a new-lead plan (instant text + nurture), a long-term nurture plan for cold leads, and a past-client plan so your database never goes cold. Set them once — they run forever.

How to build them 👉 youtube.com/

07/22/2026

Most agents pay for Lofty every month and use maybe 10% of it. Not because you're lazy — nobody showed you which switches actually matter.

The 10-minute fix: turn on a smart plan for new leads (instant text + follow-up), fix your lead routing so nothing sits overnight, and switch on automated market-report emails to your database. Same software. A lot more follow-up on autopilot.

Full walkthrough 👉 youtube.com/

07/18/2026

Your Google Business Profile might be the best free lead source you're barely using.

Set up right, it puts you in front of local buyers and sellers searching right now — the right primary + secondary categories, keyword-rich services, expanded service areas, regular posts, and steady reviews all working together. Free local reach most agents leave on the table.

When's the last time you actually touched your Google profile? Full breakdown on the channel 👇

07/14/2026

Lofty completely changed how I run my real estate business — and most agents are barely scratching the surface of what it does.

I used it as a glorified contact list for way too long. The real power showed up when I turned on the automation:

Smart Plans following up with every lead. AI tools handling the busywork. A website that actually captures leads. Follow-up that runs whether I'm working or not.

Same CRM. Totally different business.

Agents — what are you mainly using your CRM for right now? Just contacts, or is it actually following up for you? 👇

I broke the whole system down in a new video — link in the comments.

03/30/2026

Curious how the lofty app works? Here is a quick rundown of how to create a lofty open house form from your phone on the go.

Need an open house form in lofty on the quick? Use the app.join my skool community for more tips and tricks https://everettmarketingagency.com/everett-academy