An Arterburn Outdoors camp surrounds attendees in an immersive outdoor experience while introducing journalists to sponsor brands and products in a focused, distraction-free environment. Sponsor representatives not only have unfettered access to media guests, but share with them hands-on, in-the-field (and camp) outdoor moments. The goal is to provide memorable, shared hunting and camping experien
ces in an outdoor atmosphere that naturally integrates sponsor products while inspiring journalists to review and incorporate those products in coverage both during and after the event. It also generates authentic written and photographic content featuring sponsor products in use. This is a tried and proven approach, popular with outdoor media, with more than 20 years of success behind it from the host’s time managing media relations for Cabela’s.
