Structure Exhibits

09/02/2026

🎸 Roadie Status: Legendary.

This month, we’re turning the spotlight on Jake Lucas, Senior Exhibit Tech at Structure.

With more than 25 years in the industry, Jake knows what it takes to turn a plan into a headliner and keep things moving when it matters most.

He’s one of the experienced hands behind the scenes, making sure the details are right, the build gets done, and our clients are ready to rock the show floor.

Jake, thanks for bringing your experience, hard work, and roadie mentality to every build. We’re glad to have you on the Structure crew. 🤘

08/31/2026

Hot take: your booth might just be really expensive background noise.

Looks good? Great.
Built on time? We’d hope so.
Everything showed up where it was supposed to? Also good.

But did anyone stop?

Because on a show floor packed with competing brands, good service and a good-looking booth are the baseline. The real job is earning attention.

Interrupt. Attract. Engage. Convert.

If your exhibit isn’t doing those four things, you may not be exhibiting.

You may just be attending.

And that’s a pretty expensive ticket.

We break down why attention (not square footage) is the real currency of the show floor in our latest blog.
Turn down the background noise. Turn up your brand.

Read: Most Trade Show Exhibits Are Background Noise. Here’s Why. https://na2.hubs.ly/H07x_Kv0

Most trade show booths fade into the background. Learn how to make your exhibit memorable and impactful amidst the noise.

08/28/2026

Turns out, even rockstars need an intermission. 🌺🤘

On Friday, we traded deadlines, designs and build schedules for leis, lunch and a little island time at the Structure Hawaiian Luau.

Two hours. No meetings. No load-ins. No “quick questions.” 😎

Just a chance for the crew to hang out, have some fun and recharge together.

Because the team that works hard together should get to lei back together every once in a while. 🤣

08/03/2026

🚨 August Employee Spotlight 🚨

This month, we're proud to recognize David Hansfield, our Director of Sales & Business Development.

David is much more than a sales leader—he's a relationship builder, a problem solver, and a driving force behind Structure Exhibits' continued growth. His ability to truly understand our clients' goals, develop creative solutions, and build lasting partnerships has made a tremendous impact on our team and the companies we serve.

What makes David exceptional isn't just his experience or his results—it's the way he leads. He brings energy, professionalism, integrity, and a genuine passion for helping others succeed. Whether he's mentoring teammates, supporting a client, or pursuing new opportunities, David consistently represents our company with excellence.

We're incredibly grateful to have David on our leadership team. Thank you for your dedication, your hard work, and for always embodying what it means to Rock the Brand.

Please join us in congratulating David as our August Employee Spotlight! 👏🎉

03/02/2026

🌟 March Employee Spotlight: Brianna Lovett 🌟

This month we are so excited to recognize Brianna Lovett, our March Employee Spotlight!

Brianna is one of our incredible Account Managers, but truthfully, she’s so much more than that. She’s our go-to, catch-all girl who somehow manages to keep everything moving smoothly behind the scenes. From supporting clients to jumping in wherever she’s needed, she handles it all with professionalism and grace.

She may be one of the youngest on our team, but her work ethic, dedication, and drive speak volumes. Brianna is sweet, dependable, incredibly hardworking, and always willing to step up. Her positive attitude and commitment to doing things right make a real difference every single day.

We are so grateful to have her on our team and can’t wait to see all the continued growth and success ahead of her.

Thank you for everything you do, Brianna! 👏✨

02/18/2026

🔥 Most Trade Show Exhibits Are Background Noise.

And it’s not because companies don’t spend enough money.

It’s because they’re focused on the wrong thing.

I’ve walked show floors like G2E, SEMA Show, and IMTS where brands spent six figures…

…and still disappeared.

Here’s the uncomfortable truth:

Marketing teams are choosing exhibit houses based on:
• Budget
• Storage rates
• “Great service” on the show floor

But service is expected.

Every legitimate exhibit house can install, dismantle, and answer the phone.

That’s not what makes you visible.

Trade shows are attention competitions.

If your partner isn’t thinking about:
• Pattern interruption
• Sightline dominance
• Lighting strategy
• Motion and energy
• Engagement flow
• Staff performance

…you’re not building a strategy.

You’re renting space.

And if you show up without a visibility plan, you’re funding your competitor’s opportunity.

I wrote a deeper breakdown of why most exhibits become background noise — and what actually separates the booths that dominate from the ones that blend in.

👉 https://structureexhibits.com/most-trade-show-exhibits-are-background-noise-heres-why/

If you’re going to show up… show up to own the room.

02/18/2026

Sagent is not interested in blending in at the Mortgage Bankers Association Show in Dallas this week! This custom 10x20 purchase proves that small spaces can still command a massive presence. Featuring custom backlit logos, LED framework trim, and an integrated LED video wall, this booth doesn’t just sit on the floor, it OWNS it. Check them out at booth # 606.
When your brand message matters, even 200 square feet can outperform the biggest footprints in the hall.
Small space. Big presence. 🔥

12/05/2025

🌟 December Employee Spotlight: Gabe Rodriguez! 🌟

This month, we’re excited to recognize Gabe Rodriguez, one of our talented Warehouse Technicians in our Chicago location, who plays a crucial role in keeping our operation running smoothly.

Gabe specializes in managing our high-volume small booth displays and client properties, ensuring every piece is organized, prepped, and show-ready. His attention to detail, reliability, and positive attitude make a big impact behind the scenes—and our team and clients feel the difference every day.

Thank you, Gabe, for your hard work, dedication, and the pride you bring to every project. We’re grateful to have you on the team! 🙌

Drop a comment below to help us celebrate Gabe! 👇

11/06/2025

Dressed to impress! MotorCarParts of America unveiled their new tuxedo at AAPEX Show and it turned heads!
After more than 15 years of partnership, it’s always exciting to reimagine what’s next for MPA. This year’s exhibit captured the brand’s confidence, innovation, and industry leadership.
Grateful for the MPA team’s trust and vision — and we’re already looking forward to what’s next!
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11/05/2025

🌟 Employee Spotlight: November 🌟
This month, we’re proud to shine the spotlight on Ren Smith, our talented CAD Detailer here at Structure Exhibits! 👏
Ren’s meticulous approach and exceptional attention to detail make him an invaluable part of our team. Whether it’s perfecting a design or ensuring every detail aligns just right, Ren’s dedication and precision truly help bring our projects to life.
We’re grateful to have such a reliable and hardworking professional on our team — thank you, Ren, for all that you do! 💪🎉