09/25/2025
Forbes recently featured our Senior Social Media Manager, Iolanda Kruscic, in an article exploring how brands are rethinking content to reach Gen Z.
“Posting with purpose is key. The line gets crossed when a brand chases a trend just to stay relevant, without tying it back to their voice or values. That’s when creative marketing turns into a gimmick that risks alienating the audience.” — Iolanda Kruscic, Braintrust Agency
Her perspective highlights the importance of grounding bold creative in a brand’s identity and values—a principle we live by at Braintrust.
Read more here:
Paint companies are ditching simple Color of the Year reveals for viral spectacles. Case in point: an influencer who transforms her head into a human paint can.