FCI

05/27/2026

How long do you have before a story takes on a life of its own?

In today's information-driven environment, the answer is roughly 48 hours. After that, the narrative is no longer yours to shape. It belongs to whoever has been telling it loudest, fastest, and most often.

That is why crisis management is not about reacting once the headlines hit. It is about being ready before they do, knowing which steps to take in the first hours, and understanding how a single decision in the early window can determine whether a story fades or follows you for years.

At Fierro Communications, we have spent decades helping executives, attorneys, and organizations navigate the moments where reputations are made, protected, or lost. We work to limit exposure, contain the narrative, and ensure that what reaches the public reflects fact, context, and discipline.

Hear directly from Mark Fierro on why the first 48 hours matter more than anything that follows.

🔗 Learn more at fierrocommunications.com

Leave Nothing to Chance.

05/25/2026

What separates effective media relations from reactive press outreach?

Newsroom experience.

Our team has spent decades inside working newsrooms, reporting, editing, and shaping stories from the inside. That perspective is what allows us to advise attorneys, executives, and organizations on how their message will actually be received, framed, and remembered once it reaches the public.

Media relations is not about volume or visibility. It is about understanding how editorial decisions are made, how narratives form, and how to position a story so it holds up under scrutiny.

When the stakes are high and the result is a must-win, that insider perspective is the difference between coverage that helps and coverage that harms.

Hear directly from Mark Fierro, President of Fierro Communications, on how decades of newsroom experience shape our approach.

🔗 Learn more at fierrocommunications.com

Leave Nothing to Chance.

05/19/2026

Some cases are taken because they are winnable.

Others are taken because if no one takes them, the conduct never reaches public accountability, and the next patient walks into the same clinic with no warning.

In this Vegas Legal Magazine feature, attorney Kimball Jones of Bighorn Law joins Mark Fierro to discuss a medical malpractice matter that, by his own assessment, most firms in the state would have declined.

Here are the facts:

A woman, pregnant and wanting the pregnancy, is told by her medical providers that her pregnancy is not viable. The clinic reports no fetal heartbeat. Subsequent appointments confirm the same diagnosis. She is offered two options: complete the procedure at home through medication or allow the clinic to perform it. She chooses the latter.

The diagnosis was wrong. The pregnancy was viable. The procedure did not end it. When she returns with continuing symptoms, she is given additional medication and told to take it on the way home. She stops at a hospital instead. There, she learns she is still pregnant. Today, her child is three years old.

The case did not fit standard intake criteria. Under Nevada's medical malpractice damage caps, the economics were difficult to justify. The decision to take it was made because the alternative was structural silence.

This is the conversation that follows. It is candid, it is restrained, and it is a useful look at how trial firms decide which cases the public will ever hear about.

🎥 Hear the full case breakdown from Kimball Jones: https://youtu.be/G9p8RC-LMs8?si=C5lIInuTjr1yfmdr

In this Vegas Legal Magazine feature, attorney Kimball Jones of Bighorn Law joins host Mark Fierro to discuss a medical malpractice case that nearly never re...

05/18/2026

What changes a jury's perception more, a medical report, or watching a plaintiff struggle through what used to be an ordinary morning?

In life-changing personal injury cases, facts alone rarely capture what a client has lost. The numbers on a chart cannot convey the weight of a routine that now takes three hours, or the quiet moments a family will never get back.

That is where "Day in the Life" video becomes a critical communications tool.

These productions translate the human reality of injury into a structured visual narrative, one that allows insurance defense attorneys, carriers, and jurors to understand exactly what is at stake. A plaintiff is no longer a line item in a case file. They become a person whose story is difficult to ignore.

With decades of combined experience as news reporters, editors, and strategic communicators, Fierro Communications builds these videos with the same discipline we apply to every narrative we shape: grounded in fact, structured for impact, designed to hold up under scrutiny.

How a story is told often determines how it is received.

🔗 fierrocommunications.com

05/01/2026

A Las Vegas realtor has filed a lawsuit against the local association, alleging retaliation after her removal from the board. Claims include possible election interference, improper access to voting systems, and violations of internal policies. The association denies wrongdoing and has moved to dismiss the case. The situation continues to unfold.

04/30/2026

What drives a trial lawyer is not always the wins…
Sometimes, it’s the case that never leaves you.

In this episode, .law shares the moment that reshaped how he approaches every case he takes on.

After losing a case early in his career, the outcome stayed with him. The man at the center of that case later passed away. That experience became a line he does not cross again.

In conversation with .fierro, he breaks down how that moment continues to inform his discipline, preparation, and accountability in the courtroom.

Because for some attorneys, every case carries more than just a file.

04/13/2026

Behind every major law firm success story is a moment that changes everything.

In this clip from the Vegas Legal Magazine Podcast, Kimbal Jones, founder of Bighorn Law, shares the deeply personal case that shaped the way he approaches the courtroom.

Early in his career, Kimbal represented a client named Caesar — an immigrant, a former police officer, and someone building a new life in the United States. After a devastating rear-end collision, Caesar developed severe neurological complications that ultimately required brain surgery. Despite strong evidence and a powerful case, the jury returned a verdict against him.

What happened next would stay with Kimbal forever.

In this story, he reflects on the heartbreak of losing that trial, the unfairness that sometimes emerges inside a jury room, and how Caesar’s case fundamentally changed his mindset as a trial lawyer. That experience became the turning point that fueled the relentless advocacy Bighorn Law is now known for.

This is an origin story about loss, responsibility, and the moment a lawyer decides that the next time will be different.

03/16/2026

Can lawyers really predict how jurors will react to their case?

Many believe they can. In reality, juror decision-making is far more complex.

For more than two decades, Fierro Communications has conducted focus group and one-on-one research to help attorneys understand how jurors process arguments, evidence, and credibility before trial begins.

Inside our Focus Group Lab, real participants evaluate case themes, messaging, and strategy, providing insights that help legal teams refine arguments and prepare for high-stakes litigation.

🎥 Watch the full video to see how focus group research helps attorneys test their case before stepping into the courtroom.

👉 Watch here:

Enjoy the videos and music you love, upload original content, and share it all with friends, family, and the world on YouTube.

03/10/2026

Pleassssssssse do not send money to an account that claims to be my wife-Dr. Laura Addis’s Facebook account claiming that her uncle is selling several items.
IT IS NOT REAL-it is a scam! She has no uncle. It is not real!!

11/02/2025

Living Longer and Better!

FREE EVENT

Anthem County Club
1 Club Side Drive
Henderson, NV 89052

Lunch buffet will be served

Please RSVP to Holly
725.200.4391