Top Practices

Top Practices Top Practices helps podiatrists market, grow, and manage their practices.
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Welcome to Top Practices, the medical practice marketing consultants that medical professionals have been turning to since 2007!

AI doesn't need to be complicated to make a big difference in your practice.The biggest mistake I see practices make is ...
08/11/2026

AI doesn't need to be complicated to make a big difference in your practice.

The biggest mistake I see practices make is chasing every new AI tool that comes along.

Instead, start by asking four simple questions:

✅ Will it save time?
✅ Will it improve the patient experience?
✅ Will it help increase revenue?
✅ Will my team actually use it?

If the answer isn't a clear yes, it's probably not worth adding to your workflow.

Tonight at 8:00 PM Eastern, we'll be diving into the practical side of AI during our Top Practices Mastermind—sharing real tools, real examples, and simple ways to use AI to improve your practice without adding more complexity.

The goal isn't to replace your people.

It's to give them more time to do what they do best: care for patients, build relationships, and grow the practice.

If you're joining us tonight, come ready to learn, ask questions, and walk away with ideas you can start using tomorrow.

See you at 8:00 PM Eastern!

08/11/2026

Patients don't remember every detail of their treatment.

They remember how you made them feel.

The practices with the strongest patient loyalty aren't just delivering excellent clinical care. They're creating meaningful relationships that make patients feel known, remembered, and genuinely valued.

That doesn't happen by accident. It happens by design.

In this video, I share simple but powerful ways to build stronger patient relationships, including:

✔️ Why rapport begins before the patient ever walks through your door
✔️ How remembering personal milestones creates lasting trust
✔️ Why documenting personal details can transform future visits
✔️ How patient appreciation events strengthen loyalty
✔️ Why great rapport should be a system your entire team follows, not just a skill a few people naturally have

Strong relationships lead to stronger retention, better treatment acceptance, more referrals, and a practice patients are excited to recommend.

AI isn't coming to healthcare—it's already here.That's why we're excited to welcome Dr. James Repko to the Annual Top Pr...
08/10/2026

AI isn't coming to healthcare—it's already here.

That's why we're excited to welcome Dr. James Repko to the Annual Top Practices Marketing & Management Summit.

Dr. Repko isn't speaking about AI from the sidelines. He's using it every day to streamline workflows, improve patient care, and make his practice more efficient. In this session, he'll share practical strategies you can implement immediately—no hype, just real-world applications that save time and help your practice grow.

If you've been wondering how AI can actually help your practice, this is a session you won't want to miss.

📍 The Annual Top Practices Marketing & Management Summit
📅 October 9–11 | Chicago

https://www.toppractices.com/practice_areas/marketing-and-management-summit.cfm

08/09/2026

Inflation is up. Reimbursements are down. You already know it.

But it doesn't have to rule your life, define you, or limit you.

That's what we call the Autonomy Blueprint, and at Top Practices we're hyper-focused on three things to get you there:

AI tools that actually work. Not the beta bait, the real time-savers our doctors have tested and trust.

Cash modalities. New therapies and programs helping practices move toward a 50/50 cash-to-insurance mix. Patients get better care. You get paid immediately.

A-team building. A team isn't people who work together, it's people who trust each other. That trust starts with good coaching, and it's a skill anyone can learn.

Put it all together and you've got a profitable, beautiful practice that's truly yours, one nobody else gets to dictate the future of.

Join us in Chicago on October 9-11 for the Top Practices Summit. You'll leave with your own Autonomy Blueprint.

Register now: https://www.toppractices.com/summit

08/06/2026

Most practices don't have a new patient problem—they have a marketing system problem.

If your website, Google Business Profile, reviews, content, referrals, and follow-up aren't working together, you're leaving new patients on the table.

The practices growing the fastest aren't doing one thing exceptionally well. They're consistently doing the right things, over and over again.

Watch this video to learn what most marketing misses. 👇

The Biggest Marketing Mistake Most Practices MakeMany practices put all of their energy into one source of new patients....
08/06/2026

The Biggest Marketing Mistake Most Practices Make

Many practices put all of their energy into one source of new patients.

Maybe it's Google.
Maybe it's physician referrals.
Maybe it's social media.

The problem is that when one source slows down, patient growth slows down with it.

The practices that grow consistently don't rely on a single marketing tactic. They build a complete marketing system.

At Top Practices, we call this the Four Pillars of Marketing:

✔ Digital Marketing
✔ Internal Marketing
✔ Referral Marketing
✔ External Marketing

Each pillar supports the others.

Together, they create a steady flow of new patients while strengthening relationships with your existing patients and referral partners.

If your marketing feels inconsistent, it may not be because you're not doing enough.

It may be because you're relying too heavily on just one pillar.

Building a practice that continues to grow requires a balanced approach, consistent ex*****on, and systems that work together—not random acts of marketing...

https://www.toppractices.com/library/top-practices-four-essential-pillars-of-marketing.cfm

We are so excited to have Dr. Melissa Lockwood as our keynote speaker at Summit this year!She has been to many Summits, ...
08/06/2026

We are so excited to have Dr. Melissa Lockwood as our keynote speaker at Summit this year!
She has been to many Summits, won Marketer of the Year, and she knows what she’s talking
about! She is a wealth of knowledge, so buckle up and get ready to take notes!

What are you most excited to learn more about at Summit from Dr. Lockwood?

Don't miss today's Virtual Practice Management Institute Coaching Call:📅 Wednesday, August 5🕛 12:00 PM Eastern | 9:00 AM...
08/05/2026

Don't miss today's Virtual Practice Management Institute Coaching Call:

📅 Wednesday, August 5
🕛 12:00 PM Eastern | 9:00 AM Pacific

Module #22: Empowerment & Delegation

If you want to build a stronger team, stop carrying everything yourself, and create a practice that runs more efficiently, this session is for you. We'll discuss practical strategies you can start using right away to empower your team, delegate with confidence, and lead more effectively.

We'll see you there!

AI is changing healthcare faster than most of us ever imagined—and the practices that learn how to use it well will have...
08/05/2026

AI is changing healthcare faster than most of us ever imagined—and the practices that learn how to use it well will have a real advantage.

That's why we're excited to have Dr. David Laurino joining us at the Annual Top Practices Marketing and Management Summit to share practical ways AI is already helping private practices work smarter, improve the patient experience, and uncover new opportunities for growth.

Throughout the Summit, we'll be talking about AI from every angle—not just the technology, but how you can actually use it in your practice today. You'll leave with ideas you can implement right away.

If you've been wondering how AI fits into the future of private practice, this Summit is for you.

📍 October 9–11
📍 Hilton Rosemont / Chicago O'Hare

Learn more and save your seat: https://www.toppractices.com/practice_areas/marketing-and-management-summit.cfm

Are you ready to step up your game and lead a winning team? You’ve got all the tools you need available at the Summit th...
08/05/2026

Are you ready to step up your game and lead a winning team? You’ve got all the tools you need available at the Summit this year!

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Tuesday 8am - 5pm
Wednesday 8am - 5pm
Thursday 8am - 5pm
Friday 8am - 5pm

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