Top Practices

06/10/2026

Jessica Taveras demonstrated how podiatry practices are using Meta ads to attract new patients for services such as shockwave therapy, aesthetics, and other cash-pay treatments.

Facebook and Instagram advertising can be an effective way to reach prospective patients, and Jessica walked through the fundamentals of creating your first campaign, including audience targeting, ad creation, and campaign setup.

As you begin exploring Meta ads, remember that even small, well-targeted campaigns can provide valuable insights and help you refine your marketing strategy over time.

If you are interested in Top Practices Meta Ad Setup and Management Services, contact Jessica at [email protected]

06/09/2026

We have some big news! The Top Practices Dream Team is expanding! For the last 16 years, I have had the privilege of mentoring, working with and watching the career of one of the most brilliant marketing minds I have ever met. Many of you know her well. She was our Summit keynote speaker last year and is the only person to ever be awarded our “Top Practices Marketer of the Century.”

That is why I am thrilled to announce that Jessica Taveras is joining our executive leadership team as Chief Operating Officer.

This is a significant expansion of our leadership and our capabilities. We’ve always been a “Dream Team” here with Diane, Peter, Tina, Michele, Dave, and the rest of our incredible staff. By bringing Jessica into executive leadership and coaching, we are ensuring that Top Practices remains your most powerful ally for the next 20 years and beyond.

https://www.toppractices.com/bio/jessica-taveras.cfm

06/09/2026

One of the things we hear most often after the Summit is how different the experience feels.

It's not just the speakers or the content. It's being in a room with practice owners and their teams who openly share what's working, what's not, and the lessons they've learned along the way.

Dr. Gregg Neibauer said it best:

"The Top Practices Summit stands out for its positive environment, collaborative learning, and practical ideas that can be implemented immediately to help a practice thrive."

That's exactly what we strive to create. A place where podiatrists and their teams leave with ideas they can put into action right away...

If you are looking for practical strategies, proven ideas, and a community of practice owners committed to helping each other succeed... Join us this October at the Top Practices Summit.

https://www.toppractices.com/practice_areas/marketing-and-management-summit.cfm

06/08/2026

The June newsletter is available now! Are you signed up for our monthly newsletter? Make sure you don’t miss a single upcoming thing by signing up today!https://www.toppractices.com/library/0626-NL.pdf

06/08/2026

One of the biggest mistakes practice owners make is believing they need to have all the answers.

The truth is, the strongest practices aren't built around one great leader. They're built around multiple leaders.

Think about your team for a moment.
𝑊ℎ𝑜 𝑖𝑠 𝑔𝑟𝑜𝑤𝑖𝑛𝑔 𝑖𝑛𝑡𝑜 𝑎 𝑙𝑒𝑎𝑑𝑒𝑟𝑠ℎ𝑖𝑝 𝑟𝑜𝑙𝑒?
𝑊ℎ𝑜 𝑐𝑜𝑛𝑠𝑖𝑠𝑡𝑒𝑛𝑡𝑙𝑦 𝑡𝑎𝑘𝑒𝑠 𝑖𝑛𝑖𝑡𝑖𝑎𝑡𝑖𝑣𝑒?
𝑊ℎ𝑜 𝑐𝑜𝑢𝑙𝑑 ℎ𝑒𝑙𝑝 𝑡𝑟𝑎𝑖𝑛 𝑛𝑒𝑤 𝑒𝑚𝑝𝑙𝑜𝑦𝑒𝑒𝑠, 𝑖𝑚𝑝𝑟𝑜𝑣𝑒 𝑠𝑦𝑠𝑡𝑒𝑚𝑠, 𝑜𝑟 𝑡𝑎𝑘𝑒 𝑜𝑤𝑛𝑒𝑟𝑠ℎ𝑖𝑝 𝑜𝑓 𝑠𝑝𝑒𝑐𝑖𝑓𝑖𝑐 𝑟𝑒𝑠𝑝𝑜𝑛𝑠𝑖𝑏𝑖𝑙𝑖𝑡𝑖𝑒𝑠?

Too often, practice owners unintentionally limit growth by continuing to handle tasks others can handle.

Leadership isn't about control. It's about multiplication.

Every time you teach someone how to think, solve problems, and make decisions, you're creating capacity within your organization.

The practices that scale successfully don't depend on the doctor to oversee every detail. They develop leaders throughout the organization.

𝐀𝐬𝐤 𝐲𝐨𝐮𝐫𝐬𝐞𝐥𝐟: If your office manager left tomorrow, who would step into that role? If the answer is "no one," your next growth opportunity is leadership development.

Your future success will be determined not only by your ability to lead, but by your ability to develop leaders around you.

06/06/2026

06/05/2026

AI won't replace podiatrists.

It will empower podiatrists and their teams to work smarter.

One of the biggest misconceptions about AI is that it's designed to replace podiatrists OR THEIR TEAMS. In reality, its greatest value is eliminating the repetitive tasks that pull doctors and staff away from patient care.

From patient communication and review requests to marketing content and administrative workflows, AI can help practices operate more efficiently and give teams more time to focus on what matters most.

The practices that embrace AI won't have an advantage because of the technology itself. They'll have an advantage because their doctors and teams can spend more time caring for patients, building relationships, and growing the practice.

That's exactly what we'll be discussing at the Top Practices Summit. We'll share practical ways podiatrists and their teams can leverage AI to improve efficiency, strengthen communication, and position their practices for the future.

Early Bird registration rates will be ending soon.

Register today: https://www.toppractices.com/practice_areas/marketing-and-management-summit.cfm

06/05/2026

Testimonial Thursday ⭐️⭐️⭐️⭐️⭐️

06/04/2026

Many podiatrists invest in websites, social media, and digital marketing but still struggle to generate consistent new patient growth.

Why?

Because effective marketing isn't about doing one thing exceptionally well.
It's about doing many things consistently.

In this Top Practices article, you'll discover practical ways to strengthen your online presence, improve patient engagement, and increase visibility in your local market.

Some of the strategies include:
✔ Improving website conversion
✔ Creating valuable content
✔ Increasing patient reviews
✔ Enhancing local search visibility
✔ Building trust before the first appointment

Small improvements made consistently can produce significant long-term results.

If attracting more of the right patients is a priority for your practice, this article is worth your time.

Read More:
https://www.toppractices.com/blog/24-ways-to-make-podiatry-marketing-online-more-effective.cfm

06/04/2026

The Roundtable Discussions are one of my favorite parts of the Summit. This is when you really get to learn and grow with your peers. Have you reserved your spot at the Summit yet? https://www.toppractices.com/practice_areas/marketing-and-management-summit.cfm