OptimAudience Digital Marketing Services

12/23/2022

Why Your Business Needs to be Considering Integrating AI/ML With Revenue Operations (marketing/sales/fulfillment/support)

1. Minimizing Low Value Work
2. Increased Business Decision Making Speed + Accuracy
3. Personalization At All Touchpoints For Each Prospect/Client
4. Cut Overhead / Operating Costs By Auto-decisioning Tedious/repetitive tasks.

But why is it so important for mid-sized businesses to consider AI in particular?

Businesses have limited resources and need to make the most of what they have.

AI has the power to help automate routine tasks and free up your team to focus on higher-level work, increasing productivity and efficiency.

For example, AI can be used to provide personalized recommendations or tailor communication to individual customers based on their interests and behaviors.

This can also build loyalty and improve customer retention, which can have a massive impact on your bottom line.

Overall, integrating AI into your revenue operations can be a powerful way to drive efficiency, improve decision making, increase customer satisfaction, and identify new opportunities for growth.

08/21/2022

Social Media Marketing Strategy | "The Venus Flytrap" |

"Make sure that everything is contextual and that the customer journey is as frictionless as you can make it so everyone you’re marketing and selling to is having their own individual experience based on their online interactions with your brand and its content.

This ensures that everything is happening at the pace that the prospect is comfortable with.

Because if it’s not personalized or tailored to the individual based on their interactions and the timing of those interactions with your content, it’s not going to feel natural like it should during the digital sales process."

07/26/2022

Artificial intelligence is revolutionizing how businesses operate.

Here’s a little update and snapshot on what we’re doing at with AI at OptimAudience to help marketing and sales teams drive more revenue with less effort using data and machine learning / AI.

01/20/2022

Using a survey funnel helps you gather and use data faster than any other method.

It speeds up sales cycles, increases user feedback, drives more leads (if done correctly), enables content and offer refinement at scale, along with plenty of other helpful value adds / optimizations to your internal ops.

Listen to hear more about what a survey funnel is, how they’re used, and some other benefits of using them in your marketing and sales process.

Check out our blog for other info related to digital marketing, sales, and other similar topics. OptimAudience Blog OptimAudience Homepage The Ask Method Home Page About Ryan and His (and company's) Accomplishments

01/20/2022

For anyone wondering if a Social Media Marketing Strategy or Facebook ads can work for your product, service or offer of any kind, this post is for you.

Heavy text, not edited (semi-raw content) and derived from a transcription of the podcast.

Enjoy.

*Summary*

1. Use content to refine who it is that you target content or offers towards (retarget by video view percentages, post likes, post comments, website content/page visits (blogs, landing pages, etc.)
2. Consider the person that is on the other side of your content or offers. How would you react to anything you put online? If you’d react negatively or not even pay attention to it if it was on your facebook news feed, don’t post it or offer it. It’s not worth your brand reputation and a potential sour prospect that could have been a sale later down the road had you approached them better.
3. Test different kinds of content aligned with your offer that you would follow up with once someone does engage with your content.
4. Use data to continuously refine everything you do and how you approach your marketing initiatives
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For anyone wondering if a Social Media Marketing Strategy or Facebook ads can work for your product, service or offer of any kind, this post is for you.

12/28/2021

"Web 1 connected information, so you got the internet. And did that change anything for your brand? It probably did.

Web 2 connected people and you got social media, the sharing economy. Did that change anything for your brand? Of course it did.

And now we’re in the evolution of Web 2 going into Web 3.

And Web 3, it connects people, places, and things – or people, spaces and assets. And those people, spaces and assets can sometimes be in a fully virtual & digital environment."

Cathy Hackl, aka “the Godmother of the Metaverse,” on how crypto-oriented virtual worlds can be useful for marketers.

12/26/2021

Why is Digital Marketing Important?

This post goes over that and the different facets of digital marketing and how you can start marketing yourself or your business online.

Learn the basics of ensuring your business survives the digital transformation coming.

Enjoy!

Learn about the technical breakdown of digital marketing and how you can get started developing your digital marketing journey today.

12/22/2021

https://podcasts.apple.com/us/podcast/optimaudience-digital-marketing/id1521434169?i=1000545845380

‎Show OptimAudience Digital Marketing, Ep Content Marketing | Capturing vs Generating Demand | “Talk-through” - Dec 22, 2021

11/24/2021

The three major variables that Google uses to display your website and business online in local search results are:

1. Proximity
2. Relevance
3. Prominence

Proximity – Local searches are bound to a specific geographic location and google uses the information that it has about its users and the devices being used to refine and better help searchers locate the nearest locations and services related to what they are searching for.

Relevance – Google uses the search query (what someone typed into Google’s search bar) to match up what they’re looking for with the best result according to word usage and the sequence of words used in the search by the user. A majority of the time, the more complete the business listing is, the easier it is for Google to understand what your business is about which tends to indirectly impact search results in a positive way the more information you provide.

Prominence – Google looks at how well known your business and your website is across the internet. If it seems that your website and its pages are good sources of information according to the variables that it measures like social shares and other pieces of evidence that indicate you are a topic of conversation, this will increase the chance that you will show up higher on the listings.

Having all of these factors optimized will help ensure that you show up higher in the local business listings which will increase the number of opportunities.

Click the link to learn how to get more perpetual website traffic, inquiries, and quality leads month after month by implementing what's in this blog post.

Local SEO is the process of optimizing your local online presence with the goal of attracting more business from relevant local searches. Learn more here!

11/16/2021

In this podcast, I briefly discuss my vision for the future and my plans for building it.

I plan on combining deep data sets from companies I have equity in that will be built individually as their own entities.

The data from each pillar company will eventually mesh together their data sets to find and extract patterns and insights into human behavior, self awareness, achieving and sustaining peak performance, and how we can better improve ourselves as individuals.

This will hopefully indirectly lead to an increase in stronger family units, teams, schools, communities, and other social groups.

High quality, personalized, and more timely information and action item recommendations specifically tailored to each individual and their goals is what we’re after by doing of all of this.

The faster we find and adopt solutions that work for us individually, the faster we’ll be able to understand what differentiates you and I and the rest of the global population.

Then we can more easily find out where we each can add the most value to the human race and fulfill our purpose and get more of the population to reach the point of self actualization.

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Side Note: We’re looking for beta testers to use our lead to sales pairing ai in partnership with Mental Gurus.

If you want to know how it works at a high level here you go:

1. We (OptimAudience) generate inbound leads using content marketing and paid traffic channels (Facebook, Instagram, and LinkedIn mostly) to promote great offers and get consistently great ROI on our marketing endeavors.

2. We have a live Google sheet we share with Mental Gurus and we push the leads info into the sheet where mental gurus pulls the data from and pushes it into its machine learning process.

3. The AI then give the sales team live recommendations based on which sales rep and which new inbound lead are likely to end up resulting in a closed deal.

If you have any questions about the process feel free to ask them below or in DMs.

So if you’re a sales person, sales manager, or oversee sales in any capacity, I’d love to hear feedback from you and if it’s the right fit, see if we can work together to increase close ratios, decrease money spent on marketing and sales, and spike margins.

My vision for the future. A brief overview of how I plan on combining deep data sets from companies I have equity in that will be built individually as their own entities. The data from each pillar company will eventually be meshed together data sets to find and extract patterns and insights into hu...