05/01/2026
Even the best stories deserve a victory lap. We’re revisiting one of our most impactful campaigns—the 2024 PRSA Pinnacle Award-winning launch of Frank Calabrese Jr.’s speaking engagements at The Mob Museum.
While this case study is from 2024, its success continues to define our approach to storytelling and media relations. To humanize the Museum’s mission, we facilitated a partnership with Frank Calabrese Jr., whose "Operation Family Secrets" story offers a raw, truthful look at organized crime.
The results spoke for themselves:
🎥 6.5 Million+ earned media impressions across major outlets like the Las Vegas Review-Journal and Las Vegas Weekly.
🎟️ A Sold-Out Extension: The program was so successful, the Museum extended the partnership through the end of the year.
🗣️Unmatched Engagement: Visitors raved about the experience, noting how Frank’s story "brought the Museum to life."
This campaign proves that when you pair a powerful narrative with a proactive media strategy, the impact is timeless.
Looking for award-winning PR for your next big launch? Let’s talk. 🔗 thevoxagency.com