09/17/2026
Everyone sees the ad. Marketers see the business move.
Everybody’s talking about the Sydney Sweeney ad.
But as a marketer, I’m looking at something completely different.
She didn’t just show up, shoot an ad and collect a check. She became an equity partner, helped shape the campaign, and attached herself to a company trying to break through in a very competitive market.
You can love the campaign. You can hate it.
But there’s a business lesson underneath all the noise:
Don’t just be the face. Own a piece of what you help build.
That’s the part of this story I find interesting.
Credit: / Elsa Kurt Show