TwoGirlsConsulting LLC

01/04/2026

About: Adrienne N. Hester is an accomplished leader in brand marketing and strategic communications, with over 20 years of experience shaping corporate identities and driving brand growth. Known for her ability to blend data-driven insights with compelling narratives, she specializes in building meaningful connections between brands and their audiences, particularly in high-impact sectors like legal, lifestyle, gaming, and nonprofit.

Currently, Adrienne serves in a senior brand marketing capacity at Shield Legal while leading strategy and communications for Shades of Mass, a national legal conference founded by civil rights attorney Ben Crump and Diandra “Fu” Debrosse, nationally recognized as a powerhouse in mass torts, class actions, products liability, workplace discrimination, and sexual assault claims, dedicated to amplifying diverse voices in mass tort litigation. As a trusted advisor, she oversees strategic messaging, sponsor engagement, and the ex*****on of high-impact content for campaigns that seamlessly merge advocacy with brand excellence.

Previously, she served as Director of Operations at Brandlytics.io, where she scaled marketing infrastructure and led cross-functional teams to optimize digital performance and campaign impact. Adrienne’s expertise spans brand launches, rebranding initiatives, event marketing, content strategy, crisis communications, and media planning, with an emphasis on relationship-driven growth.

As the founder of TwoGirlsConsulting, Adrienne has also advised small businesses and mission-driven organizations on clarifying their messages, expanding their market presence, and fostering brand loyalty through authenticity and purpose. She has worked with brands such as Foxwoods Casino Resort, Mashantucket Pequot Tribal Nation, Sightline Payments, and the Culinary Academy of Las Vegas.

A proud citizen of the Muscogee Creek Nation and a member of Alpha Kappa Alpha Sorority, Inc., Adrienne is passionate about mentorship, equity, and representation. She holds a B.A. in Corporate Communications from the University of Nevada, Las Vegas. She has earned numerous accolades, including the Global Gaming Women G2E Educational Track Scholarship and the R.I.S.E. Yoga Trauma-Sensitive Certification.

10/22/2024

Today, it's not enough to talk about features and benefits. What grabs attention is excellent . The impact is significant, with companies weaving compelling ...

Read more: https://bit.ly/2gcblogstorytelling

Today, it's not enough to talk about features and benefits—what grabs attention is excellent storytelling. The impact is significant, with "companies that weave compelling brand stories experiencing a 20% increase in cus...

10/21/2024

In today’s crowded media landscape, staying ahead of the game takes creativity and a real focus on the consumer. Doug Martin at General Mills sets a great example with his forward-thinking marketing. How does your brand cut through the noise and stay relevant in a world of ads? I’d love to hear your thoughts.

Doug Martin, the company's chief marketing officer, says it's still possible to build lasting connections with consumers even as mass audiences have fragmented - and humor goes a long way.

10/16/2024

One of my strengths is managing business partnerships. These partnerships go beyond financial gains; they focus on creating something greater together. It's essential to be strategic when developing your business relationships. Consistently applying these four strategies can lead you to success.

06/21/2024

Some things don’t need to be done, like Novo Nordisk using "This Is Me" from The Greatest Showman in its newest Wegovy commercial, detracting from its original impact. Fox Music/Twentieth Century Fox, Kobalt Music, and Pick in a Pinch Music, who granted the rights for this usage, undermined the artistic integrity of the song. What was once a powerful message of empowerment has now been reduced to an irritating commercial tool. This is a clear case: just because you can doesn’t mean you should.

chanson chanté par Keala Settle. Issue du film , film réalisé par Michael Gracey, sortie le 24 janvier 2018 En France. Productio...

12/04/2023

The countdown is on. Will I see you there?

05/19/2023

Finally visited the massive West Hall at the Las Vegas Convention and Visitors Authority for the LVCVA International Market Update and was able to catch up with Briana Philippi and Mallory Zito. I learned a few things:

1. Canada is the #1 mkt into LV.

2. Mexico taught us a new phrase – “bleisure time”= remote work with pleasure.

3. In the UK, spending is a priority preferring premium holidays over multiple vacations.

4. Koreans visit multiple cities staying three days max.

5. Germans are the ultimate travelers with vacations of 17-20 days! I’m just trying to line up a three-day weekend and take off the Thursday and Friday before to make it a week-long 😅

6. The views from the patio at night are guaranteed to be beautiful for an evening event.

03/07/2023

Legacy and community service excellence. "The Smiths have dedicated hundreds of hours of time and hundreds of thousands of dollars in donations to various nonprofits, including Ronald McDonald House Charities of Greater Las Vegas. Since June 2012, FRSCO has donated more than $350,000 to RMHC. The Smith’s restaurants also host McTeacher’s Nights, and in 2022, they partnered with 19 schools and donated over $12,000, the company reported.

FRSCO also participates in the McDonald’s Archways to Opportunity program, which offers its employees tuition reimbursement and has assisted approximately 100 people with more than $375,000 since 2019."

Ron Smith developed a very successful business, owning and operating several McDonald’s franchises. Under Smith’s FRSCO Corp., his company is now considered the valley’s second-la...

01/13/2023

The premise may be "it's never too late," however the message resonating most is that you lose when fear, doubt, and confusion enter your mind. When you lose focus, you lose.

They say it's never too late to try something new, so CBS News correspondent Vlad Duthiers kicked off 2023 by learning the art of Japanese swordsmanship, a passion he's always wanted to explore. Duthiers learns the history of the samurai sword and what it takes truly master the katana.

01/05/2023

It's day one of , and by the looks of it, I will be attending tomorrow. I am looking forward to , , , , smart homes/ cities, and all my are . So much to see! I've lost count of the number of shows I've attended, but this year is sure to satisfy.

12/11/2022

Saturday's National Council of Legislators from Gaming States panel discussion at Resorts World Las Vegas, Felicia Gassen's critical points was on how cashless technology is making strides:

1. Sightline Payments has a C-suite comprised of 43% women, with 40% female staff.

2. Diversity is a significant component of growth.

3. Diverse hiring practices for talent, e.g., attending HBCUs + networking mentorship opportunities with organizations like Global Gaming Women and (Alex Dixon), are instrumental.

12/11/2022

This announcement had me looking forward to hearing the key points from Sightline's COA, Felicia Gassen.

Last week, Sightline Payments announced the launch of the new cashless technology at Resorts World Las Vegas. This week, we are thrilled to welcome…