Impressa Solutions

10/19/2022

Putting together an apprenticeship in digital marketing? Here's how to make sure that working together will benefit both you and your apprentice.

Structuring a digital marketing apprenticeship? Here's how to ensure you and your apprentice get the most out of working together.

09/30/2022

What is content really? 🧐 And who is the 'king' everyone keeps talking about?

In the context of marketing, the word “content” casts a pretty wide net, so it’s easy to see why some folks get confused about what content is—and is not.

When determining whether something is a piece of content, ask youself this:

- Is it trying to communicate something?
- Does it have an audience?

If the answer is yes to both - it is content.

Let's use an example: you are vendor that sells pancakes. What you write about your pancakes on your website, stylized images of your pancakes, your menu’s phrasing and design, social media posts you use to spread the word about your pancakes—all content. The pancakes themselves? Not content.

Makes sense?

09/29/2022

Marketing automation can help B2B IT firms create quality leads and convert them into sales. This problem may be caused by poorly coordinated marketing strategy and a lack of defined marketing processes. Here, we'll show you how to use HubSpot marketing automation to maximize the return on your B2B marketing efforts.

Marketing automation platforms like HubSpot make B2B tech marketing a breeze. But, you need to make full use of the platform to add real value to your marketing.

09/28/2022

Our team has shared some impressive knowledge on how to build a killer content strategy. Get your free copy now:

Having the right content strategy really is a formula. This eBook will give you a primer to taking your brand identity, goals, and budget into account to realize a greater ROI.

09/27/2022

After collaborating with this consultancy for one year, we've seen some significant improvements in their marketing KPIs across the board.

This is just one of many case studied that we will be sharing with y'all.

09/26/2022

As a business, communicating with an audience can be difficult. With so much information available on the internet, it's easy to build all marketing methods on top of one other like the Burj Khalifa of pancake stacks. Which pancake should you eat first?

With this thorough strategy, your marketing plate will be piled high with what works in 2022.

Marketing gurus will tell you that connecting with an audience isn’t hard. Tell a joke. Say something powerful. Try Tic-Toc!

09/20/2022

What are y'all thoughts on viral marketing?

Flash news: viral content is not a thing! Ok, it is actually a thing in that it exists, but not a thing you should aim for if you want your efforts to be sustainable and aligned with realistic expectations.

09/15/2022

Team Impressa delivered these results for a management consulting firm based in Baltimore, MD.

Are you interested to learn more about what our team can do for your? Shoot us a message https://hubs.li/Q01mmQhS0.

09/12/2022

We've put together a formula for a killer content strategy and are giving it away for free! Here, you can have it:

Having the right content strategy really is a formula. This eBook will give you a primer to taking your brand identity, goals, and budget into account to realize a greater ROI.