06/16/2022
Paula Scher on designing the Citibank logo - Contextualizing a brand, how it will be used, and how it will function is just as important as the actual logo.
Clients would always want proof that your design will work; the problem is there isn’t proof. It’s how people see, perceive, and accept things. There is really no right or wrong answer to design, but there is good and bad design. Be more intentional in making things better. Don't see limitations, rather, see possibilities.