03/01/2026
What truly made a difference in securing clients via social media last year was skill stacking and cold direct messaging (DMing).
I learned how to sell, but I realized that shouldn't be the only skill I develop.
So, I focused on content marketing using content to communicate a message and prompt action after reading.
This is similar to what influencers and personal brands do with storytelling to sell a product or service uniquely. During this journey, I learned storytelling and how to set up automation so processes run without my direct involvement, which clients might need. I also learned how to run ads; my clients benefited, getting leads that converted into customers within 24 hours. Additionally,
I taught myself how to create simple designs on Canva, which I now monetize. You might think one skill is enough, but in reality, multiple skills are necessary to generate income and ensure your service adds value to clients. Happy clients, happy you, everyone wins.
That's how you make money: skill stacking, cold pitching, working, earning, and repeating.
That's what changed the game for me.
