05/13/2026
A paperclip. That's where they started.
For our latest creative challenge, teams were given three hours, a brief, and one instruction: come up with your own idea.
Team 3 came back with Clipé: a luxury paperclip brand complete with a Cartier collaboration and Justin Bieber and Steve Carell as campaign faces. A full brand world built from scratch.
We'll let the Reel speak for itself.
Three teams. Three campaigns built from nothing in just a few hours. Now it's your turn.
👇 Drop your vote for your favorite campaign in the comments: Crossgates Athletic Club, Curb Your Fear, or Clipé.