Plum Good Marketing

Plum Good Marketing Fractional CMO and customized marketing plans for startups and small to medium size businesses.🚀
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If we were chatting over a lemonade on a hot day, and you told me your marketing agency was doing any of these 3 things,...
06/12/2026

If we were chatting over a lemonade on a hot day, and you told me your marketing agency was doing any of these 3 things, I'd tell you you don't have a partner, you have a (kind of crappy) yes-man.

Anyone you hire to support your business shouldn't be just doing whatever you say, they should be bringing you new ideas, fighting with you sometimes, and treating your money like it was their own.

If your marketing agency is too agreeable and complacent, there's a better way and we should talk.

06/10/2026

I will die on the hill that this is a universal experience that all founders go through as they scale.

Wouldn't it be nice if there were really important things in your business that someone else could handle? The interesting thing is that for this to happen it's a combination of the right person, thoughtful systems and the inner work of developing the ability to trust others.

I'd love to know your thoughts if you're a business owner thinking about some of the same things!

06/01/2026

What would a 30 day video series be without a blooper reel. Please enjoy my poise, professionalism and frustration.

Shout out to for making this so easy and so fun!

05/30/2026

We're finally here! thanks for hanging with me for the last month of daily videos. I hope you've enjoyed it as much as I have.

Day 30 of 30: If I Was Your CMO...
..And you became addicted to running constant sales, but wanted to get out of it and start selling on value and training your customers to purchase your products at full price, I'd tell you that we can do it, but it's going to be painful. And, it's absolutely worth it.

05/29/2026

Day 29 of 30: If I Was Your CMO...
..And you felt like your marketing agency was skating by on auto-pilot, I'd tell you that's probably true, because that's the model. Then we'd fix it.

05/28/2026

Day 28 of 30: If I Was Your CMO...
..And you were complaining that the content your team is writing with AI is slop, I'd tell you you're right, but it's really easy to fix.

05/27/2026

Day 27 of 30: If I Was Your CMO...
..And you had a ROAS of 12, I would not be celebrating. I'd be telling you it's time to stop playing it safe and start take some risks.

05/26/2026

Day 26 of 30: If I Was Your CMO...
..I would never fight with ops. I LOVE OPS. And I'd make sure they love the marketing team too. The key is making sure that marketing promises match what ops delivers.

05/25/2026

Day 25 of 30: If I Was Your CMO...
..And one of your Core Values was "quality" - I'd challenge you to do better, and help you get more specific. And yes, it has everything to do with marketing.

05/24/2026

Day 24 of 30: If I Was Your CMO...
..And were losing business regularly to a competitor that you KNOW does inferior work, first, I'd join you in your rage (because that's super frustrating and you deserve to be pi**ed), and then, I'd tell you I know why it's happening, and that we can fix it.

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