Conversion Media Group

02/23/2026

Google proves that prospective trade school students want “these” programs -> https://bit.ly/3EnfBah

647,000,000 page results. That’s what Google produces when you search “best paying trade jobs.” [1]That’s an enormous number of results. But who would search “best paying trade jobs”? People who are looking to get into the trades, of course! This is why your school should seriously consi...

02/19/2026

Are colleges subsidizing brick and mortar classes with fees from online only students? Well… -> https://bit.ly/4ioOaLf

It wasn’t long ago that almost every prospective college student “knew” that earning a college degree online was probably far cheaper than earning one in person. This, not only because of the higher costs associated with living on campus or commuting to one daily… But because credit hours we...

02/17/2026

Should you market your online degree programs to current college students (from other schools) …?
Yes, here’s why -> https://bit.ly/4kJc1rh

Once a prospective student enrolls in college, it’s game over. They’ve committed the next four or five years to that institution, and even thinking about marketing your school to those committed students would be a tremendous waste of money, right? Well, not so fast. New data from the National S...

02/12/2026

Here’s the 11 “quick stats” every institution offering online degrees should know -> https://bit.ly/4iosWNQ

The online learning ecosystem has grown substantially since inception. In fact, since its “birth”, participation in e-learning has skyrocketed by well over 900%. And now, according to Spherical Insights, the global online learning market is expected to be worth over $1.5 trillion by 2033![1] Her...

02/10/2026

Why ROI has replaced “sticker price” as the centerpiece of Higher Ed -> https://bit.ly/4rfxn2t

Today’s prospective college students have one thing in mind when it comes to an education… And that’s getting a good paying job right after graduation. You see, in an era where the value of a college degree is increasingly scrutinized, the traditional focus on “sticker price” simply doesn....

02/06/2026

Exactly why “traditional” colleges are following the lead of primarily online schools -> https://bit.ly/3NRZ9mM

If you operate a primarily online institution of higher education, consider yourself among the new leaders in the education industry. A new report from Maximize Market Research proves it.[1] The firm’s research, released just a few days ago, shows that global higher education market is entering a ...

02/04/2026

After some debate, the top Higher Ed stories of 2025 are… -> https://bit.ly/3LSyzJD

Last year both posed challenges and presented opportunities in higher education. We, the writers at Conversion Media Group, did our very best to present each one to you. We hope you took advantage of all the opportunities and were fortunate enough to avoid all the challenges. Of course, this year, w...

01/30/2026

Here’s 25 Degree and Certificate programs your online school should offer…
Because prospective students want them! -> https://bit.ly/4ibR86n

Because Adult Learners Want Them! There are a number of reasons why adults choose to enroll in post-secondary degree programs. But perhaps the top reason they enroll, especially online, is the ability to continue working while striving towards a better paying job once they graduate. However, as you....

01/27/2026

Proof of why you should market your trade programs to “older” adults -> https://bit.ly/3D4qv3X

Over the past ten years or so, more and more recent high school grads have forgone college and, instead, have enrolled in a trade program. Of course, if you operate either a trade school or a college, you may know why. Much of today’s “youth” sees college as an expensive, time consuming and no...

01/22/2026

The 12 major differences between call centers and contact centers…
For the EDU space, this is very important -> https://bit.ly/4hR3Res

01/19/2026

The top 8 things you can do to boost enrollments of adult learners -> https://bit.ly/4gnmJAd

There are well over 36 million American adults who have at least some post-secondary education but have not been credentialed.[1] Meaning, they’ve never completed their degree or career-training program. That’s 36 million people who, at one point, committed to furthering their education… But f...