Willow Tree Marketing

05/14/2022

I'm excited to FINALLY announce that I have graduated with my Masters of Science Degree in Marketing! 🥳

As a mil spouse, mom and small business owner, this has been a four year accomplishment in the making.

I never dreamed I'd go back to school in my 30's. Yet, here I am. I'm doing what I was meant to do and learning as I go.

Huge thanks to my husband for always being supportive, my kids for being understanding and my clients for trusting me with your business goals. I could not have made it to this point without any of you! 💛

Keep Learning & Keep Growing, Always.

~Erin

Photo by Virginia Lee Photography

02/07/2022

After months of disputes with Google, I FINALLY have access to my Google Business Profile!

If we have previously worked together ( in any capacity), I would be extremely grateful if you would take a few minute to leave me a Google review here >>>>https://g.page/r/Ccj9MC1vx_wZEAI/review

Google Reviews ( or any public reviews for that matter) help build customer trust and legitimacy for your business. It's an easy way to show appreciation for any local business too. ☺️

Thanks so much for your support, it means so much to me!

01/01/2022

Dwight has so much knowledge! ☺️

But in all honesty, we each determine how this new year will turn out. No one knows what we have in store this year, except God and He will be with us through it all. That we can be sure of.

"For I know the plans I have for you,” declares the Lord, “plans to prosper you and not to harm you, plans to give you hope and a future. Jeremiah 29:11

Happy 2022 🎇

12/26/2021

I am a firm believer that reading makes each of us smarter. 📚

Reading can help you discover new places, expand your imagination and learn from the past! 🌎

I read a lot, but here is my Top 10 Books for 2021!

Check it out and enjoy a book today!

It’s that time of year. The time when we all forget about the Christmas cheer and start worrying about what the upcoming year will bring. Some of us disguise the feeling as excitement, but I …

12/25/2021

This Holiday bring so much joy, happy tears, and smiles!

🔔🎄😍❤️I LOVE IT! 🔔🎄😍❤️

Merry Christmas Everyone ~ Erin

12/21/2021

12/12/2021

I'm pretty sure this how most businesses begin. 😆

If your ready to start delegating out certain tasks, shoot me a message and you'll be surprised just how affordable outsource marketing can be!

Anyone else's "staff" looked like this when you were still starting out? Here's a reminder that most of us start with a blank slate. Be kind to yourself. It's okay to mess up. You'll learn from the experiences you've had. Keep going!!! :)

12/09/2021

When it boils down to it, Don Draper had a point.
Marketing is all about making the consumer feel happy...

I attribute some of my interest in marketing to the TV show Mad Men. I know it's fictional, but inspiration starts somewhere.

How did you get inspired to start your business? Consumers love to know the "WHY" behind a business. Lets tell that story together.

11/25/2021

On this day, and EVERY day, I am overwhelming thankful for this group right here.

🍂My Family🍂

They bring me laughter, joy, worry, fun, stress, wrinkles, love and everything in between. 😺

We are not a picture perfect family. We have lots of challenges and difficulties, like anyone. However, even on hard days when I secretly ( or not so secretly 🥴) wish for alone time and silence, I love these people so much it hurts.

Thank-you God for allowing them to be my family! 🙏

Happy Thanksgiving everyone!

photo by Virginia Lee Photography

09/23/2021

Analytics, Metrics, KPI's... Oh MY!

All these terms can be overwhelming and hard to understand.

What should you be tracking on your website or social media? What really tells you if your marketing is success or a dud?

Each business and marketing campaign will have different goals, so different KPI's ( Key Performance Indicators). But, here is a simplified list of things to look for in your next marketing campaign.

The "Super Awesome" list are metrics that really matter and will be able to tell you more than numbers. It will actually tell you if your audience is engaged and cares about your content.

Just pick a few from the list and measure your next campaign and see what happens.
( Or let me do it for you!)

More info & graphic credit:
https://www.kaushik.net/avinash/digital-marketing-and-measurement-model/

08/27/2021

We all want our business to grow and we all have ideas of what that means. 🌿
But, how do you know when you've made it? How do you know when you've met those expectations?

Well, it may sound quite obvious, but actually writing out and being specific about your marketing and business goals is the only way to achieve them.

Creating and maintaining SMART and specific objectives that are measurable, will help you solidify what you want for your business.

Take a look at this graphic from >>>http://ow.ly/hMh750FYeNB

If you follow these SMART rules for creating your marketing objectives, you are one step closer to achieving the notoriety your business deserves!

If this still seems like too much work, shoot me a message and I'd be happy to get your marketing goals figured out and on the right track to success!