05/27/2026
Story Time: I knew I had to do something completely different this year, and deep down I knew it was finally time to change the itasha wrap for MomoCon 2026. I just wasn’t sure what direction to take at first, but I knew it had to stand out from anything we’ve done before.
One day, my daughter was getting ready for school, but she refused to wake up unless I played the “Golden” song from KPop Demon Hunters. On top of that, she would only wear pink from head to toe before leaving the house. That’s when everything clicked. She inspired the entire new color theme for the Scion xB and pushed me to create something totally different from what people are used to seeing from us.
Tony from Digital Print Design took the vision and created the artwork completely from scratch with over 13 characters, carefully making everything flow together while even adding their names in Korean lettering for extra detail and authenticity.
The process wasn’t easy either. It took us about 4 weeks to fully repair the vehicle, replace parts that needed attention, and make sure the wrap and digital print installation came out exactly the way we envisioned it. Every detail mattered, and we wanted everything perfect before revealing it.
Once it was finally complete, we kept the vehicle hidden until Caffeine and Octane, but especially for the official MomoCon reveal, where we could display the Scion xB and show everyone the level of work and creativity we’re capable of bringing to the itasha scene.
And now, here we are. Time to finally show it off and let all the hard work pay off.
