09/22/2026
📱 If your social media strategy is still focused on posting as often as possible, it may be time to rethink your approach.
As AI visibility plays an increasingly important role in the referral and vetting process, so does the content on your social media.
AI needs substantive content to understand your expertise, who you serve, and what differentiates your firm. That means five thoughtful posts that dig into topics your clients actually care about can do more for your visibility than lots of posts that say very little.
What does that look like? 🧐
Think educational content that answers common client questions, provides your perspective on a timely topic, or explores an area of your expertise in greater depth.
The goal isn’t to post MORE. It’s to give both people and AI more context around the value you provide.
➡️ In the comments, check out our full blog about how to approach social media in the AI era.