O'Rourke took the strategic marketing, branding, content creation and public relations expertise she cultivated at Weber Shandwick Worldwide, Edelman PR, Ernst & Young and Parris Communications and applied her love of all communications external to form KCLO Communications. to provide senior level counsel, with virtually no overhead. Because of this, KCLO/COMM can ditch traditional agency structu
re and stretch client budgets farther creating a partner driven approach that provides maximum value to the bottom line. Part creative, part self-proclaimed "data nerd" K.C. continues to develop strategic integrated marketing and social media campaigns founded on key insights and research to create meaningful and measurable results. came to Kansas City by way of Chicago, where she had the privilege of gaining substantial brand marketing and consumer public relations experience on several high-profile national brands including the got milk? mustache campaign, Campbell's Soup, SC Johnson, Unilever and the American Dietetic Association/ConAgra Foods Foundation Home Food Safety...It's in Your Hands consumer education program. Regionally, she’s helped manage public relations and marketing strategies for clients including Burns & McDonnell Healthcare and Research Facilities, InterContinental Hotel Kansas City at the Plaza and KU Athletics. has also served as the Director of Marketing and Public Relations for ARMA International, where she was responsible for the management, planning and ex*****on of strategic marketing and public relations efforts, which included: internal and external marketing communications, plan creation, strategic media partnerships, advertising, creative direction, new product launches, market research, social and traditional media, event production and ex*****on for a 27,000+ member global professional association. Let's chat about how KCLO/COMM can help support your team via email at [email protected] or phone at 816.718.5380.
