Sweet Spot Marketing

05/27/2015

The Evolving Business of Feedback and Reviews - As the dust settles from Google’s mobile friendly update there’s been much ado in the tallying of the so-called winners and losers of the Mobilegeddon event. The April 21 algorithm change made it clear that […] The post The Evolving Business of Feedback and Reviews appeared first on Sweet Spot Marketing. http://ow.ly/2Z7hmW

A national chain prides itself on providing a repeatable and consistent experience. Local businesses win fans by providing a unique experience that...

05/01/2015

While you’re At It, Optimize that App, too - When it comes to dreaded deadlines, April 15 may be one of the worst. Tax day can be the stuff of nightmares for procrastinators who put off filing in hopes of more motivation another day. […] The post While you’re At It, Optimize that App, too appeared first on Sweet Spot Marketing. http://ow.ly/2Y5pkK

04/09/2015

SEO is Never a One and Done - In the world of online marketing, search engine optimization (SEO) is an ever-present entity and one that has more than its fair share of myths and misunderstandings. At its most basic, a solid SEO plan […] The post SEO is Never a One and Done appeared first on Sweet Spot Marketing. http://ow.ly/2X7ueU

In the world of online marketing, search engine optimization (SEO) is an ever-present entity and one that has more than its fair share of myths and...

03/26/2015

Oops, Google’s done it Again - Are you one of the many who’s diligently made it a priority to optimize your site for mobile applications? If you answer no to that question, your customers are probably still wondering what you’re waiting […] The post Oops, Google’s done it Again appeared first on Sweet Spot Marketing. http://ow.ly/2Wu06Q

Another issue of mobile usability problems called into question the reliability of Google’s own tools designed specifically for assessing mobile...

03/12/2015

Knowing When to Join: Online Lessons from - Blue and black or white and gold. If you have any reaction to these particular color combinations, there’s a good chance you were one of the estimated 670,000 people who got sucked into debate. […] The post Knowing When to Join: Online Lessons from appeared first on Sweet Spot Marketing. http://ow.ly/2VQaKK

The viral conversation, which eventually gained momentum with its own hashtag, garnered an incredible 16 million hits in six hours, eventually breaking Buzzfeed.

02/27/2015

Navigating the Lure of Native Advertising - True confessions time. How many of you have been drawn in by native advertising, and would you know if you were? While many disagree on the true definition of native advertising, some might sum it […] The post Navigating the Lure of Native Advertising appeared first on Sweet Spot Marketing. http://ow.ly/2VdxD6

How many of you have been drawn in by native advertising, and would you know if you were?

02/25/2015

Discovering the Enhanced Benefits of Twitter - Depending on your opinion of social media, and there are many out there, you may see some sites as a being more worthwhile of participation than others. This is particularly true when it comes to […] The post Discovering the Enhanced Benefits of Twitter appeared first on Sweet Spot Marketing. http://ow.ly/2V7AW5

Earlier this month, Bloomberg announced that Twitter will work with Google to make tweets visible in Google SERPs. This isnt the first time that Twitter and Google have worked together.

01/29/2015

Using LinkedIn for more than Personal Profiles and Networking http://ow.ly/2TZQQc

Beyond individual profiles, a LinkedIn Company Page may be one of the most employed aspects of the professional networking site. Tell your story or showcase primary brands.

01/24/2015

Tips to Boost Online Visibility - Although the internet has been around for quite a few years now, there doesn’t seem to be any indication that the so-called rules of the World Wide Web are getting any easier to figure out. […] The post Tips to Boost Online Visibility appeared first on Sweet Spot Marketing. http://ow.ly/2TNhEx

A quick click can let you know if increasing the location or position of keyword bids or raising campaign budgets could provide the improvement that you’re looking for.

11/22/2014

Google Says, Mobilize your Site, STAT - Ever feel like Google’s quest for a friendlier mobile environment is a bit like a version of the old children’s game “Mother May I”? You ask a question with the phrase “May I” and wait […] The post Google Says, Mobilize your Site, STAT appeared first on Sweet Spot Marketing. http://ow.ly/2R1EsE

Google will now begin providing a mobile friendly stamp of approval on all sites, according to a Google Webmaster blog posted in mid-November.

09/30/2014

Bing's New Keyword Stuffing Filter To Impact 3% of Search Queries http://ow.ly/2OpF5e

Bing estimates the impact of its keyword stuffing filter to be three percent of search queries.

09/20/2014

Taking the Sting Out of Negative SEO - When it comes to creating a quality website, one of the primary elements is the application of strong search engine optimization (SEO). This coupled with entertaining content is what enables your website to climb in []The post Taking the Sting Out of Negative SEO appeared first on Sweet Spot Marketing. http://ow.ly/2NORfS

When it comes to creating a quality website, one of the primary elements is the application of strong search engine optimization (SEO). This coupled with e